Core Viewpoint - The 2025 Shanghai International Elderly Care, Aids, and Rehabilitation Medical Expo showcases the growing potential and vitality of the silver economy, driven by diverse consumer needs and technological advancements in elderly care products [1][2]. Industry Overview - The expo featured nearly 500 exhibitors from 16 countries and regions, covering an exhibition area of 50,000 square meters, marking the largest scale in its history [1]. - The event highlighted the shift towards smart and diversified elderly care products, including smart nursing beds and intelligent wheelchairs, reflecting the industry's technological evolution [2][4]. Consumer Insights - The elderly consumers showed a strong interest in practical and cost-effective products, with many actively engaging with exhibitors to inquire about product safety, benefits, and pricing [3]. - The expo introduced a "Silver Life Festival" theme area, combining various consumer subsidy activities to stimulate demand among the elderly population [2]. Market Dynamics - Following the release of the State Council's opinions on developing the silver economy, more companies are entering the market, leading to a diversification of elderly care products [4][5]. - Financial institutions, such as Shanghai Pudong Development Bank and Shanghai Bank, launched tailored consumer activities for the elderly, focusing on various consumption scenarios [5]. Company Innovations - Haier Group introduced its new brand "Haier Care," showcasing products like smart therapy toilets and AI-powered health devices, indicating a strategic move into the elderly care sector [6]. - The market is evolving to meet the changing demands of the elderly, shifting from basic care needs to more diverse lifestyle and consumption preferences [7]. Challenges and Opportunities - Despite the emergence of smart health products, there is a need for more personalized solutions tailored to individual health conditions and lifestyles [7]. - There is a gap in market education for elderly consumers regarding new products and services, suggesting an opportunity for companies to invest in consumer awareness initiatives [7].

Core Viewpoint - Haier officially launched its new brand Haier care at the 2025 Shanghai International Elderly Care, Aids, and Rehabilitation Medical Expo, aiming to become the leading brand in China's elderly care industry, showcasing its strategic layout and innovative strength in the smart elderly care sector [1][3]. Industry Context - The elderly care market, valued in the trillions, faces structural challenges such as an incomplete regulatory framework and inconsistent product quality and service standards. The lack of leading brands hampers the market's quality upgrade and affects the consumer experience for the elderly [3]. - In response to these challenges, the State Council issued a document in 2024 to support the incubation of new brands in the elderly care economy, highlighting the importance of Haier's launch of Haier care as a proactive response to national strategies [3]. Company Strategy - Haier has been strategically positioning itself in the elderly care sector since 2022, developing a comprehensive smart elderly care solution known as the 1+5+N model, which includes user interaction, strategic partnerships, and industry positioning [5]. - The introduction of Haier care marks a new journey for Haier in product innovation and ecosystem building, with a commitment to becoming a global leader in smart elderly care solutions [5][6]. Technological Innovation - AI technology is increasingly penetrating various industries, providing new solutions to the challenges posed by an aging population, such as workforce shortages and resource misallocation. Haier is leveraging AI to create smart elderly care solutions [6][8]. - The launch event showcased several AI-powered products, including the AI infrared therapy mat and AI exoskeleton robot, reflecting Haier's deep commitment to innovation in elderly care technology [8]. Brand Values - The Haier care brand emphasizes four core values represented by the acronym C-A-R-E: Convenience, Activity, Responsibility, and Ease, which are illustrated through real-life stories of individuals benefiting from Haier's products [10][11][12]. - The mission of Haier care is to ensure that all parents can enjoy life with dignity, focusing on the needs of various elderly demographics and enhancing their quality of life through technology [12].