根据艾瑞咨询发布的《2025年中国宠物行业市场概况与消费行为调查数据》显示，预计在2025年中国宠物经济将跨越8114亿元大关。 长期以来，互联网消费上流传着一条人尽皆知的鄙视链：按照消费能力排名，少女>儿童>少妇>老人>狗>男人。2025年"6·18"还在如火如荼的进行着，在 开售当天，宠物品牌的预售额增长显著。根据数据显示，"6·18"天猫开卖首个小时，653个宠物品牌成交同比翻倍。开卖4小时，天猫宠物直播成交同比大 涨近180%，可见用户们十分舍得在宠物用品上消费。 2025年6月，上海的气温已经达到30度，本应人冷清的大街上，却人头涌动，在上海安福路的阿迪达斯三叶草旗舰店门口排起"长龙"，店内发售的并非是 最新款球鞋，而是宠物运动短袖、真牛皮项圈和仿皮宠物包——这是阿迪达斯全球首发的三叶草宠物系列。几天后，另一大运动品牌Jordan也推出了"髦 孩子"夏日限定系列产品。运动品牌巨头的集体转向，标志着宠物经济正成为体育产业不容忽视的新战场。 Jordan推出的宠物用品 Jordan、阿迪达斯纷纷入局 宠物用品成新宠儿 近年来，生活水平的提升以及养宠观念的转变，为宠物行业注入了蓬勃生机，各大运动户外品牌凭 ...

Core Viewpoint - Hainan Airlines has launched a pet-friendly flight service, allowing pet owners to travel with their pets in the cabin, reflecting a growing demand for more accommodating travel options for pet owners [3][4][5] Group 1: Service Overview - The recent pet charter flight from Xi'an to Urumqi marks the third operation of Hainan Airlines' pet-friendly service, catering to 40 pet owners and 23 pets [1] - The service includes comprehensive support for pet owners, such as dedicated check-in areas and staff trained in pet care, ensuring a comfortable travel experience for both pets and their owners [3][4] Group 2: Service Features - Hainan Airlines has implemented a "Pet Cabin Care Service," allowing pets to sit beside their owners during the flight, with fewer restrictions on pet types, numbers, and weights [5] - The airline has expanded its service coverage to 32 airports, including major cities like Beijing, Shanghai, and Guangzhou, and has introduced an online reservation system for convenience [4] Group 3: Customer Reception and Recognition - The innovative pet-friendly service has received positive feedback from pet owners and was awarded the "Innovation Award" at the 8th CAPSE Civil Aviation Innovation Competition [3] - Recent enhancements include a "Pet Seat Reservation" service, allowing pets to have their own seats and increasing the size limit for pet carriers by 10 centimeters, further improving the travel experience [4]

Core Insights - Adidas has officially entered the pet apparel market with the launch of its first "Trefoil Pet Series" products in Shanghai, which includes pet t-shirts, collars, and faux leather pet bags [1][3] - The pet economy is emerging as a new consumer trend, with increasing demand for high-quality pet products that meet the emotional and experiential needs of pet owners [3][4] Company Strategy - Adidas is focusing on the pet sector as a strategic move to enhance brand narrative and consumer engagement, leveraging the emotional value associated with pets [4] - The launch of the pet product line is part of a broader trend among apparel brands to tap into the pet market, with several companies like Snow Peak, Dolce & Gabbana, H&M, and Zara also introducing pet-related products [4] Industry Trends - The pet apparel market is characterized by a fragmented landscape with no dominant brands, presenting opportunities for growth [4] - The pet economy is rapidly expanding, driven by changing consumer attitudes towards pets and a willingness to invest in better products and services for them [5]

从产品结构转到销售渠道，越来越多外贸企业积极"触网"。"这款宠物包以前只做出口，现在作为 直播间福利，价格优惠。"常州市邦达旅游用品有限公司总经理胡明告诉记者，目前线上平台月销售额 约50万元，公司通过批发转零售等模式深耕国内市场，增强抗风险能力。常州爱尔威智能科技有限公司 推出的可骑行行李箱以往主要在亚马逊和阿里巴巴国际站销售，现公司专门组建短视频运营团队，通过 淘宝、京东等电商平台打开国内市场。 "五一"期间，江南环球港客流量同比增长10%，销售额较去年同期增长15%，许多市民和游客慕名 来到外贸优品集市"淘宝"。"以往搭帐篷步骤繁琐又费力，这款帐篷一个人就能轻松搞定。"露营爱好者 毛先生说，"之前不了解有本地企业做户外装备。不仅设计更优，价格也比海淘'香'。" 应对全球贸易不确定性，常州按下内外贸一体化"加速键"，以国际标准打磨产品，以本土思维贴近 需求，以协同生态开拓市场增量，全力构建内贸外贸"双转双促"新格局。截至目前，近60家外贸企业加 入"摆摊"，常州市商务局副局长颜萍说："我们正在建立外贸企业库名单，6月底之前将举办200个摊位 规模以上的专场活动。" 从海外代工起家到创立自主品牌，喜马拉雅深 ...