Core Viewpoint - The article discusses the rising popularity and pricing of birch sap, highlighting its marketing as a health drink with exaggerated benefits, while also critiquing the consumer behavior surrounding it [5][14][21]. Group 1: Product Overview - Birch sap is marketed as a premium health drink, often priced significantly higher than other beverages, with claims of being a "plant gold" and a "liquid cordyceps" [5][7]. - The harvesting process is heavily emphasized, with claims that it can only be collected every three years and only from specific trees, which adds to its allure [7][14]. Group 2: Consumer Behavior - Consumers, particularly middle-aged men, are drawn to birch sap for its perceived health benefits and the experience of drinking it, likening it to a connection with nature [21][22]. - The article suggests that the appeal of birch sap is more about the ritual and experience rather than its actual nutritional value, which is often overstated [16][19]. Group 3: Market Dynamics - The birch sap market is characterized by high sales volumes on e-commerce platforms, indicating strong consumer demand despite the questionable health claims [14]. - There is a critique of the authenticity of the product, with some sellers allegedly using tree bark and sugar to create a similar product, raising concerns about quality and transparency [18][19].

2025.06. 14 本文字数：1016，阅读时长大约2分钟 导读 ： 最开始商家售卖未名湖水，纯属制造噱头，可能他们也没有想到，这样一件无厘头的事情竟然能"成功"，并 且成为了一个话题。 作者 | 李攻 根据报道，商家宣传称北大未名湖湖水和清华校河河水具有"增益脑力"和"激发智慧"的神奇功效。某 标价99元的未名湖湖水商品页面显示，该产品已吸引400余次浏览，更有配套的"取水仪式"视频服 务；更匪夷所思的是，同店铺售卖的"北大土"单价高达每公斤143元。 如果朱自清先生地下有知，一定会笑掉下巴。朱先生能写出《荷塘月色》这样优美传世的散文，肯定 不是因为喝了清华校河河水。北大、清华诸位泰斗们也会严正指出：我们的成果与湖水和河水没有半 点关系。 这样的荒唐事也令人想起，莫言先生获得诺贝尔文学奖之后，他在山东高密老家的旧居被游人刮墙 皮，因为觉得"墙皮被赋予了智慧"。以至于莫言先生不得不呼吁，"不要到我的老家去"，别再刮墙皮 了。 对于湖河水被叫卖这一无厘头事件，很多评论包括法律工作者从产权和环境保护等方面进行了讨论。 北大、清华相关部门负责人也强调，校内河湖水是维系良好生态系统的宝贵资源，不应成为用以非法 牟 ...

Group 1 - The sale of water from Peking University's Weiming Lake has become a topic of discussion, initially intended as a marketing gimmick by sellers [1][2] - Multiple sellers on online second-hand trading platforms are offering 500ml of Weiming Lake water for prices ranging from 20 yuan to nearly 100 yuan, with some claiming it enhances brain power and wisdom [2][3] - Peking University and Tsinghua University officials have stated that the water is a valuable resource for maintaining a healthy ecosystem and should not be commodified for illegal profit [1][2] Group 2 - The absurdity of selling lake water has drawn public attention, prompting the universities to issue statements through media channels [2] - The universities are taking action by contacting relevant platforms to remove these listings, emphasizing that such practices violate campus management regulations [2][3] - The phenomenon raises questions about consumer behavior, as it indicates that there are individuals willing to purchase such products, which could reflect poorly on societal values [3]

对广大宝爸宝妈们而言，婴幼儿的喂养过程通常至关重要。不只是奶粉，还包括奶瓶等工具。 然而长期以来困扰家长们的痛点在于从母乳过渡到奶粉的阶段，也就是通俗意义上的"断奶期"，过早或过晚可能都会对母婴双方的健康造成伤害。在早已 是一片红海的母婴市场，世喜正是抓住了目标消费群体的这一需求横空出世，旗下爆款单品世喜大棕瓶成为国内数百万妈妈的选择。 不过产品销量足够亮眼，并不意味着世喜的背后就没有任何挑战。断奶奶瓶的智商税风波、爆款产品全靠营销驱动等，仍然困扰着世喜进一步向上突破。 那么在未来，面对不断内卷的奶瓶赛道乃至整个母婴市场，世喜的手中究竟还能打出什么牌呢？ 奶瓶界的爱马仕 传统的婴幼儿奶瓶，到底还能玩出什么创新点？ 众所周知，母婴行业的白热化竞争趋势已经持续很久。头部品牌都在做奶粉、纸尿裤等品类，为了能够在同质化竞争的过程中抢占更多的市场份额，不可 避免会陷入价格战。在激烈竞争过程中，对于巨头品牌来说往往会忽略一些细分场景，这给了世喜们从这片红海市场中突出重围的机会。 事实上，对很多新晋宝爸宝妈而言，照顾婴幼儿成长过程中都有着一个不容忽视的痛点，那就是在喂养过程中从母乳过渡到奶粉等产品的过程，过渡期的 半年多时 ...

以下文章来源于侃见财经 ，作者侃见财经 侃见财经 . 看见不一样的财经！ 这是燕之屋近五年以来首次出现"增收不增利"的情形。2021年至2023年，燕之屋的净利润分别为1.64亿 元、1.88亿元、1.97亿元，同比增速分别为34.81%、14.42%、4.93%。 与此同时，燕之屋在资本市场的表现也不尽如人意，截至4月23日收盘，其股价报6.53港元，相较于去年 7月的高点，累计跌幅已达57.4%，相较于IPO发行价（9.7港元）下跌32.7%，总市值缩水至30.4亿港元。 值得一提的是，就在前不久，燕之屋高调官宣万科集团创始人王石，成为其最新产品——"全球首款男 人燕窝"总裁碗燕的品牌代言人，引起市场关注及讨论。 这款总裁碗燕的售价高达3168元，但截至4月22日，在燕之屋天猫官方旗舰店上，这款总裁碗燕的销量 颇为惨淡，仅有65人付款。 本文转载自侃见财经 值班编辑 | 江江 视觉 | 诺言 王石没能"拯救"燕之屋。 近日，号称"燕窝第一股"的燕之屋（01497.HK）披露了最新财报，其中显示，2024年全年实现营收20.5 亿元，同比增长4.37%；净利润为1.6亿元，同比大幅下降24.18%。 | | ...