快科技11月25日消息，奢侈品之所以为奢侈品，就在于售价确实是普通消费者难以企及。 近日有网友发现爱马仕官网上架了一款狗碗，分为小号和大号两种，售价分别为18300元和20600元。 产品介绍页显示，这款犬类餐碗材质为100%不锈钢，为法国制造，灵感源自Punch系列， 饰有"Clou de Forge"图案嵌饰，镌刻"Hermès Sellier Paris"字样，可用洗碗机清洗。 爱马仕客服表示，这款犬类餐碗是2026年春季的新款产品，大号库存不足（注：暗示不愁卖）。 而在官网页面，目前大号的犬类餐碗已经下架。 除了这款狗碗外，爱马仕还提供非常多的宠物狗用品，如狗项圈 (8000-29700元)、狗窝 (45700元)、宠 物包（25150元）、雨衣（8600-10850元）等，均昂贵非常。 a ric in 2008 Extension L pential 图巧2005年全 ¥14,000 Punch;f;58 ¥11,150 -12 大幅 ("_ FIT TH Punch 4:30:50 K14,100 0 ● ● I KST (20 XLED(20 PolssonIEIN #E,600 C 大明看衣 ...

Core Viewpoint - The article discusses the criticism from Go champion Ke Jie regarding children's programming courses, labeling them as a "tax on intelligence" and suggesting they are largely ineffective for children [2]. Group 1: Parental Perspectives - Many parents enroll their children in programming classes due to anxiety about their children's future, rather than a genuine belief in the educational value of these courses [4]. - Some parents view these classes as a temporary daycare solution, allowing them to relieve stress while their children engage in activities [4]. - A segment of parents believes that programming classes can provide a shortcut for academic advancement through competitions, particularly in major cities [4]. Group 2: Educators' Opinions - Former and current programming instructors express agreement with Ke Jie, stating that many children's programming courses are misleading and do not provide real benefits to children [6]. - Instructors highlight that the focus on competition and the high costs associated with these courses contribute to the perception of them being a "tax on intelligence" [6]. - There is a consensus among educators that unless a child has a genuine interest and talent in programming, these courses may lead to disinterest and frustration [6]. Group 3: Broader Discussions - The controversy surrounding children's programming courses stems from a lack of clarity among parents about their motivations for enrolling their children, coupled with institutions capitalizing on parental anxiety [8]. - Some commentators suggest that children would benefit more from classes that enhance reading and logical expression skills rather than programming [9]. - The article concludes that investing in foundational subjects like language and mathematics, or fostering genuine interests, is more beneficial than enrolling children in potentially unproductive programming courses [9].

Core Insights - The home water purifier market in China, once predicted to reach a scale of 1 trillion yuan, is now projected to only achieve 34.6 billion yuan in retail sales by 2024, indicating a significant shortfall from earlier optimistic forecasts [5][6] - Despite a 21.3% year-on-year growth in retail sales for water purification devices in the first half of the year, the overall market is expected to struggle to surpass 40 billion yuan for the entire year [5][6] - The market is experiencing a polarization effect, with major brands like Haier and Midea gaining market share while smaller brands face declining sales and market exit [7][8] Industry Overview - The water purifier industry was once seen as a "golden track" with high growth potential, but the reality has proven to be more challenging, with many consumers reluctant to invest in purifiers despite the emphasis on water quality and health [5][6] - The market concentration is increasing, with the top three brands holding over 50% of the market share, indicating a trend towards consolidation [5][6] - The average annual cost of replacing filters for mid-range purifiers can range from 8,000 to 20,000 yuan, which discourages many consumers from purchasing these products [7][8] Consumer Behavior - Consumers are increasingly skeptical of the marketing claims surrounding water purifiers, viewing them as a potential "intelligence tax" due to the high costs associated with ownership and maintenance [7][8] - Many households find that boiling tap water is sufficient for safe drinking, given that the quality of municipal water supply meets national standards [7][8] - Alternative solutions like bottled water and instant hot water dispensers are becoming more popular, especially among younger consumers and renters, further challenging the water purifier market [7][8] Marketing and Innovation - Some brands are attempting to innovate by introducing concepts like "filter ID" for traceability and community-based "shared filters" to reduce costs, moving away from flashy marketing towards more practical solutions [8] - The industry is urged to focus on creating real value for consumers rather than relying on extravagant marketing claims that can lead to distrust [8]

Core Viewpoint - The article discusses the controversy surrounding La Roche-Posay's thermal water spray, highlighting consumer skepticism about its high price despite containing only water, which the company defends as being sourced from natural thermal springs in France and processed to retain beneficial minerals and elements [3][6]. Group 1: Product Details - La Roche-Posay's thermal water spray is priced at 119 yuan for 150ml and starts at 129 yuan for 300ml, with the company emphasizing that the cost is justified by production expenses and the quality of the spray nozzle [3]. - The spray is claimed to contain unique minerals and trace elements that can soothe and enhance skin resilience against external factors [3]. Group 2: Expert Opinions - A skin care expert from Tongji University noted that while the spray can provide instant hydration, its effectiveness depends on usage and skin absorption, and it should not be relied upon for long-term moisture retention [6]. - The expert cautioned against excessive use of the spray, which could lead to over-hydration of the skin's outer layer and potentially damage the skin barrier [6]. Group 3: Company Background - La Roche-Posay is a brand under L'Oréal Group, which has faced legal challenges, including over a hundred lawsuits related to contract disputes [6]. - L'Oréal has recently dealt with product recalls in the U.S. due to contamination issues, although these incidents have not affected the Chinese market [7].

Core Viewpoint - The controversy surrounding La Roche-Posay's "Soothing Thermal Water Spray" has sparked discussions online, with critics labeling it as a "smart tax" due to its ingredient list primarily consisting of "water" and questioning its high price point [1][3]. Company Overview - La Roche-Posay's thermal water spray is a flagship product under the L'Oréal Group, which has reported a sales revenue of €224.73 billion (approximately ¥1861.91 billion) in the first half of this year, reflecting a year-on-year growth of 3% [3][4]. - The product is available in three sizes: 50ml, 150ml, and 300ml, with the 300ml two-pack priced at ¥101.5 [3]. Financial Performance - In the first half of 2024, L'Oréal's sales reached €221.2 billion, marking a year-on-year increase of 7.5%, while operating profit grew by 8% to €45.99 billion, accounting for 20.8% of sales [4]. - The professional hair care division has emerged as a growth driver, achieving a 6.5% year-on-year increase in sales, with brands like Kérastase and Color Wow gaining consumer favor [4]. - The mass cosmetics division reported sales of €84.1 billion (approximately ¥697.8 billion), with a year-on-year growth of 2.8%, while the skin science beauty division saw sales of €38.6 billion (approximately ¥320.3 billion), growing by 3.1% [5].

Core Viewpoint - The article discusses the controversy surrounding the effectiveness and pricing of Avene's thermal water spray, questioning whether it represents a "smart tax" for consumers due to its high price and minimal active ingredients [2][12]. Group 1: Product Composition and Effectiveness - Avene's thermal water spray is primarily composed of water and nitrogen, with no specific data on the mineral content of the thermal water provided by customer service [3][8]. - Industry experts express skepticism about the actual benefits of the spray, noting that its main function is to provide a temporary feeling of hydration and relief for sensitive skin [9][10]. - The spray's effectiveness is largely based on subjective user experiences, with limited objective data available to support its claimed benefits [9][10]. Group 2: Pricing and Market Position - The price of Avene's thermal water spray has significantly decreased, with current prices for a 300ml bottle dropping to double digits, compared to nearly 200 yuan in the past [3][12]. - Avene's spray is currently a best-seller on e-commerce platforms, reportedly selling 35 bottles per second and accumulating over 1 million orders [12]. - The article highlights consumer concerns regarding the value proposition of Avene's spray, suggesting that the cost may be more reflective of branding and marketing rather than actual product efficacy [13][14]. Group 3: Brand Background and Future Outlook - Avene, part of the Pierre Fabre Group, has been a prominent player in the Chinese market since its entry, with the thermal water spray being a key product for market penetration [13][14]. - The brand aims for double-digit growth in total sales across all channels for 2024, driven by a trend towards functional skincare products among Chinese consumers [14]. - The ongoing debate about the product's value and effectiveness raises questions about Avene's ability to maintain its reputation in the market [14].

Core Viewpoint - The article discusses the controversy surrounding the efficacy of Avene's thermal water spray, questioning whether it represents a "smart tax" for consumers due to its high price and minimal active ingredients [1][8]. Group 1: Product Composition and Efficacy - Avene's thermal water spray is primarily composed of water and nitrogen, with the official customer service stating that the water has low mineral content and matches the natural pH of human skin [3][5]. - The specific mineral content of Avene's thermal water is not disclosed, with only a mention of 266mg/L low mineral content and a calcium-magnesium ion ratio of 2:1 [3][5]. - Industry experts express skepticism about the actual benefits of the spray, suggesting that its primary function is to provide a temporary feeling of hydration and comfort rather than long-term skin care benefits [5][6]. Group 2: Market Performance and Pricing - Avene's thermal water spray is currently being promoted on e-commerce platforms, with prices significantly lower than in the past, indicating a drop in perceived value [8][9]. - The spray is reported to be a best-seller on Avene's official store, selling approximately 35 bottles per second and accumulating over 1 million orders [8]. - The parent company, Pierre Fabre, aims for double-digit growth in total sales across all channels for Avene in 2024, driven by a trend towards functional skincare products among Chinese consumers [9]. Group 3: Consumer Perception and Brand Positioning - There is a growing consumer sentiment questioning the value of high-priced sprays, likening them to bottled water with significant markup for branding and marketing [9]. - The article highlights the historical context of Avene's entry into the Chinese market, emphasizing its reputation as a pioneer for sensitive skin care since 1990 [9].

Core Viewpoint - The popularity of "internet celebrity salts" with exotic appeal is rising on e-commerce platforms, despite their prices being dozens to hundreds of times higher than regular salt, leading to concerns about consumer awareness and potential exploitation through misleading marketing [1][2]. Group 1: Market Trends - Various "internet celebrity salts" are marketed as "natural," "specific origin," and "rich in special minerals," claiming benefits such as calcium and zinc supplementation, which drives up their prices significantly [1][3]. - A 200g bottle of Himalayan pink salt is priced at 58 yuan, while a 454g package of French gray salt costs 108 yuan, indicating a price increase of approximately 50 times compared to regular salt [1]. Group 2: Consumer Awareness - Experts urge consumers to develop a correct consumption mindset and to be cautious of the extravagant claims surrounding "internet celebrity salts," which may lead to unnecessary spending [1][7]. - The term "natural" used in marketing is deemed to have little significance in the current food landscape, as all edible salts are derived from natural sources [5]. Group 3: Nutritional Claims - Claims that "eating salt can supplement calcium" are scientifically unfounded, as excessive salt intake can actually lead to calcium loss in the body [6]. - A recent study by the Chongqing Consumer Association tested 27 salt samples and found negligible amounts of trace minerals, suggesting that the mineral content in these salts is minimal and not a reliable source for supplementation [6][7]. Group 4: Regulatory Insights - Regulatory bodies are encouraged to enforce stricter guidelines against misleading advertising and to promote consumer education regarding the actual benefits of "internet celebrity salts" compared to regular salt [7].

Core Viewpoint - The article discusses the rising popularity and pricing of birch sap, highlighting its marketing as a health drink with exaggerated benefits, while also critiquing the consumer behavior surrounding it [5][14][21]. Group 1: Product Overview - Birch sap is marketed as a premium health drink, often priced significantly higher than other beverages, with claims of being a "plant gold" and a "liquid cordyceps" [5][7]. - The harvesting process is heavily emphasized, with claims that it can only be collected every three years and only from specific trees, which adds to its allure [7][14]. Group 2: Consumer Behavior - Consumers, particularly middle-aged men, are drawn to birch sap for its perceived health benefits and the experience of drinking it, likening it to a connection with nature [21][22]. - The article suggests that the appeal of birch sap is more about the ritual and experience rather than its actual nutritional value, which is often overstated [16][19]. Group 3: Market Dynamics - The birch sap market is characterized by high sales volumes on e-commerce platforms, indicating strong consumer demand despite the questionable health claims [14]. - There is a critique of the authenticity of the product, with some sellers allegedly using tree bark and sugar to create a similar product, raising concerns about quality and transparency [18][19].

Core Viewpoint - The sale of water from Peking University's Weiming Lake has sparked significant social attention, leading to a response from university officials who emphasize the ecological value of such resources and oppose their commercialization [2][3]. Group 1: Incident Overview - Multiple merchants on online second-hand trading platforms are selling Peking University Weiming Lake water, with prices ranging from 20 yuan to nearly 100 yuan for 500 milliliters [2]. - University officials have stated that the lake and river water are valuable ecological resources and should not be exploited for illegal profit [3]. Group 2: Public Reaction and Commentary - The promotion of the lake water as having "brain-boosting" and "wisdom-enhancing" properties has drawn ridicule, with comparisons made to absurdities in cultural phenomena, such as the obsession with the walls of Nobel laureate Mo Yan's childhood home [3]. - Legal experts and commentators have discussed the implications of such sales from property rights and environmental protection perspectives [3][4]. Group 3: Broader Implications - The incident highlights a market willing to engage in such absurdities, raising concerns about the potential influence on younger generations and the concept of "intelligence tax" [5]. - Suggestions have been made for universities to open their campuses to the public, allowing for a more genuine connection with the natural resources rather than restricting access [5].