Group 1: Industry Overview - The pet economy in China is experiencing rapid growth, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, driven by a slight increase in pet numbers to over 120 million [2][3] - The pet food market is a significant segment, with dog consumption reaching 155.7 billion yuan (up 4.6%) and cat consumption at 144.5 billion yuan (up 10.7%) [2] - The overall pet industry is projected to reach 1.15 trillion yuan by 2028, indicating a strong growth trajectory [2] Group 2: Consumer Behavior - Consumers are increasingly willing to spend on pets, with a shift from basic needs to quality-oriented purchases, as evidenced by significant sales growth in pet essentials during major shopping events [2][3] - The demand for pet products is evolving, with a notable increase in high-frequency consumables such as pet food and hygiene products [2][3] Group 3: Corporate Strategies - Major brands are entering the pet market, with companies like Nike and Adidas launching pet apparel lines, reflecting the growing interest in pet fashion [4][5] - Food giants are also expanding into the pet food sector, with companies like Yili and Tongwei investing in pet food production to meet rising consumer demands for healthier options [5] Group 4: Market Trends - The pet economy is closely linked to urbanization and digitalization, with a growing trend towards premium and specialized pet services, including pet-friendly travel options [6][7] - The industry is witnessing a shift towards professional pet care services, addressing the cleaning and health management needs of pet owners [5][6] Group 5: Financial Performance - Several publicly listed pet companies reported significant revenue growth in Q1 2025, with Zhongchong Co. achieving a 25.41% increase in revenue [7][8] - Analysts remain optimistic about the pet sector, highlighting the potential for continued growth driven by product innovation and market expansion [8]

最近，一种专业"宠物家政"受到市场关注，它并非常规保洁，而是专业养宠保洁师服务，是爱宠、懂宠 的"健康生活"管理方式。随着宠物经济的蓬勃发展，以"宠物家政"为代表的新兴服务领域正悄然兴起， 显示出广阔的市场潜力。 养宠衍生消费，将成为巨大的消费新蓝海。据《2024—2025年中国宠物行业运行状况及消费市场监测报 告》，2023年中国宠物经济产业规模达5928亿元，同比增长20.1%；预计到2028年，市场规模有望达到 11500亿元。宠物清洁这个衍生领域也正在成为百亿级市场。这一庞大的市场规模背后，是养宠家庭对 宠物生活品质要求的不断提升，以及对专业服务需求的日益增长。以"宠物家政"为代表的衍生服务具有 广阔的发展空间。 "宠物家政"的兴起，不仅填补了宠物市场专业清洁服务领域的空白，更通过提供高质量的服务体验，有 效激发了消费者的衍生消费需求。从宠物食品、玩具到专业护理产品，再到高端宠物酒店、宠物摄影 等，养宠家庭对于宠物相关消费的投入不断增加，形成了一个庞大的消费生态链。这种由专业服务引领 的消费升级，不仅促进了宠物市场的繁荣发展，也为产业链相关企业带来了前所未有的发展机遇。 不同于传统的家政服务，专业"宠 ...