Core Insights - The 27th Asia Pet Expo opened in Shanghai, showcasing products and services covering the entire pet lifecycle, highlighting the explosive growth of the "pet economy" and its appeal to younger consumers [1] Industry Trends - Over 30% of pet consumers are from the "post-95" generation, with "post-05" users increasing by 92% year-on-year, indicating a shift in consumer demographics [1] - The demand for diverse, intelligent, and one-stop pet services is rising, becoming a significant growth driver in retail services, with over 30,000 businesses offering pet services on a specific online platform [1] Consumer Behavior - Young pet owners are increasingly engaging in social activities with their pets, such as visiting pet-friendly parks and cafes, with searches for "pet-friendly" services increasing by 80% year-on-year [1] - Online consultations for pet medical needs are becoming a trend, with over 60% of pet owners having experience with online consultations, and a 116% increase in searches for "pet online consultation" since August [2] Medical Sector Growth - The pet medical sector is experiencing rapid growth, with an increasing emphasis on online services as young pet owners demand higher standards of care and information [3] - The integration of pet insurance and comprehensive service offerings is being pursued to enhance user experience and safeguard consumer rights [2]