Group 1 - The 2025 Shaanxi Summer Cultural and Tourism Consumption Season was launched on July 4, featuring 1,216 key activities and 2,792 cultural tourism events across eight themes, along with 111 premium travel routes [1] - The provincial cultural and tourism department will collaborate with online platforms such as Meituan, Tongcheng, Ctrip, and Douyin to offer various benefits, including a total of 20 million yuan in cultural tourism consumption vouchers [1] - The "Heart Follows Shaanxi Travel: Light and Shadow Night Tour Season" was also launched, featuring immersive night tourism activities to enhance summer experiences [1] Group 2 - The event utilized both online and offline formats, with various local cultural tourism departments and popular scenic spots showcasing their offerings to attract visitors [2] - The provincial cultural tourism industry has been actively implementing strategies to build a strong cultural and tourism province, launching over 3,400 themed activities and promoting new consumption growth points [2] - The provincial tourism authority encourages domestic and international tourists to visit Shaanxi, highlighting its rich historical culture and diverse tourism experiences [2]