"冬游宁夏·享受阳光"活动启动 20万张文旅消费券惠及游客 中新网银川11月25日电 (记者 于晶)为激活冬季旅游市场，丰富文旅产品供给，"冬游宁夏·享受阳 光"2025宁夏冬季文旅促消费活动于11月25日正式拉开帷幕。活动面向全国游客重磅发放20万张文旅消 费券，以真金白银的优惠吸引游客体验宁夏独具特色的暖冬魅力。 本次促消费活动将持续至2026年3月31日，旨在通过大力度的惠民举措，降低游客冬季出游成本，进一 步释放文旅消费潜力。活动精心设计了三大类消费券，精准覆盖游客冬季出行的不同需求。0元门票专 享券可用于A级旅游景区、滑雪场等冬季特色场所，让游客免费解锁宁夏冬日风光；50元冬游立减券适 用于冰雪娱乐、温泉度假、演艺演出等多元业态，直接降低游玩成本；100元住玩双享券聚焦"住宿+冰 雪""住宿+景区"组合产品，助力游客轻松实现"住玩一体"的深度体验。 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 冬季的宁夏，不仅拥有冰雪运动的激情与温泉康养 ...

据了解，乌兰察布市立足火山奇观、冰雪资源、民俗特色等优势，以"上火山·去滑雪"为核心主 题，精心策划97项冬季旅游特色活动，满足游客多元体验需求，进一步激活冬季旅游市场活力。 在兴安盟阿尔山市，边陲小城冰雪热持续升温。冰天雪地间，游客们看赛马奔腾、与演员共舞、骑 雪地摩托、体验雪上八爪鱼，欢声笑语点燃冬日激情。 新华社呼和浩特11月23日电（记者侯维轶）记者从内蒙古自治区文化和旅游厅了解到，为期5个月 的2025-2026内蒙古自治区冰雪旅游季活动正陆续拉开帷幕。 内蒙古自治区文化和旅游厅副厅长王申荣11月23日介绍，冰雪旅游季期间，内蒙古统筹全区冰雪资 源，推出159项特色冰雪文旅活动、48项赛事活动以及45条冰雪旅游线路，构建起"一地一特色、月月有 精彩、全域皆可游"的冬季旅游发展格局。 "12月20日开始，第21届内蒙古自治区冰雪那达慕、2025年内蒙古冰雪英雄会、第22届中国·满洲里 中俄蒙国际冰雪节等冰雪旅游活动将陆续拉开帷幕。"王申荣介绍。 "本次冰雪旅游季活动期间，内蒙古各地将投放文旅消费券，覆盖景区游览、滑雪体验、酒店住 宿、餐饮消费等场景。同时，引导景区、滑雪场、酒店与餐饮企业推出'滑雪＋温 ...

当根河的雾凇开始凝结，满洲里的冰雪雕塑显出雏形，呼伦贝尔的草原换上银装，以"歌游内蒙古·欢乐 冰雪季"为主题的2025—2026内蒙古自治区冰雪旅游季活动如期启幕。从2025年11月至2026年3月，在为 期5个月的冰雪季中，内蒙古将通过系列惠客举措、贴心服务、精彩活动，全力推动"冷资源"向"热产 业"加速转变，让辽阔北疆的冬季焕发新的生机与活力。 惠客出暖意，释放消费红利。这个冰雪季，内蒙古将把惠客落到实处，从真金白银的优惠到创新的消费 联动，让游客游得安心、玩得舒心。各地将投放文旅消费券，覆盖景区游览、滑雪体验、酒店住宿、餐 饮消费等场景。同时，引导景区、滑雪场、酒店与餐饮企业推出"滑雪+温泉""住宿+美食"等联票套餐， 以组合优惠降低出游成本。奶皮子糖葫芦、布里亚特包子、鄂温克列巴、额尔古纳肺子包等地方风味美 食，不仅能满足游客的味蕾需求，更能为旅程增添"舌尖上的惊喜"。 服务有实招，六项服务托底。针对冬季出游特点，内蒙古推出六项服务，构建起全链条温暖保障网：在 交通枢纽、景区入口等关键点位，"温暖服务"将设置充足的取暖场所与设施；"暖心服务"为游客备好热 饮、姜茶等驱寒饮品，以恰到好处的温度驱散寒意； ...

Core Points - Guangdong Province is launching a series of exclusive accommodation discounts and services for participants and visitors during the upcoming 15th National Games, aiming to convert spectator enthusiasm into tourism consumption [1][4] - Over a hundred hotels in Guangdong have introduced "discount" packages, with unique guest experiences tailored to their resources [2][4] - The Guangdong Welcome Hotel, as the official reception hotel, is offering themed packages and special services to create a warm atmosphere for athletes and guests [3][4] Summary by Sections Accommodation Discounts - More than a hundred hotels in Guangdong are participating in the "discount" initiative, providing various packages and unique guest experiences [2][4] - Specific hotels, such as the Zhuhai Yuecai Crowne Plaza, are offering room upgrades and late check-out options for guests with event tickets [2] Special Services - The Guangdong Welcome Hotel is preparing themed packages that include welcome fruits, late-night milk, and special decorations related to the National Games [3] - The hotel features a dedicated dining area for event spectators, offering discounts for those with valid event tickets [3] Economic Impact - Guangdong plans to distribute at least 20 million yuan in cultural tourism consumption vouchers during the New Year period to stimulate local tourism and hospitality sectors [4] - The initiative encourages hotels to create innovative packages that combine event tickets with accommodation, enhancing the overall visitor experience [4]

Core Insights - Guangdong Province is launching a series of tourism and accommodation policies to enhance visitor experience during the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, particularly around the 15th National Games [1][2] - The initiative includes a total of at least 20 million yuan in cultural tourism consumption vouchers for visitors and residents during the New Year period, encouraging hotels to offer attractive packages [1][2] - Over 260 state-owned A-level tourist attractions will provide free first-entry tickets for registered athletes, coaches, officials, and journalists during the National Games, showcasing the diversity of Guangdong's cultural and tourism resources [2][3] Accommodation Policies - The policy promotes flexible services such as late check-out and extended dining and fitness facility hours, transforming hotels and inns into venues for local product exhibitions and cultural showcases [2] - Specific hotels like Shenzhen Wuzhou Hotel and Hard Rock Hotel will offer discounts for participants and spectators with valid credentials during the National Games [2] Tourist Attractions - More than 100 A-level tourist attractions and provincial-level resorts will offer various discounts and special experiences for spectators, enhancing their engagement with Guangdong's unique culture [3] - The initiative aims to create a memorable experience for visitors, allowing them to enjoy both the competitive events and the scenic beauty of Guangdong [3]

Core Points - Guangdong Provincial Government has launched the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" consumption season activity from November 2025 to March 2026 [1][2] - The initiative aims to leverage major events such as the National Games, APEC Summit, winter holidays, and the Spring Festival to create four flagship activities [1] - A total of 35 billion RMB has been allocated to support the consumption season, with funds distributed based on performance targets related to consumption growth [2] Group 1 - The "Follow the National Games to Travel Guangdong" activity will introduce 23 "National Games+" themed tourism routes and various "event+scenic area" packages for an immersive viewing experience [1] - The "Welcome Summit Travel Guangdong" activity will release an inbound travel guide globally, featuring 10 premium routes and 60 high-quality nighttime consumption scenarios [1] - Guangdong will promote five major consumption brands focusing on dining, accommodation, transportation, travel, shopping, and entertainment [1] Group 2 - The "Food in Guangdong" brand will be highlighted through the release of a "Food Map," featuring 30 characteristic food gathering areas and 30 tasting routes [1] - A total of no less than 20 million RMB in cultural and tourism consumption vouchers will be distributed during the "Please Come to Guangdong for the New Year" key activity period [2] - The initiative includes various incentives for both domestic and international consumers, such as dining coupons and themed packages [1][2]

Group 1: Market Performance - During the "Golden Week" from October 1 to 8, Danyang's cultural tourism market showed strong supply and demand, with 548,000 visitors recorded, a 95.7% increase from last year's 280,000 visitors [1] - The main sources of visitors included cities within Jiangsu province such as Nanjing, Changzhou, and Suzhou, as well as from outside the province including Shanghai, Anhui, and Zhejiang, indicating Danyang's strong appeal in the tourism sector [1] Group 2: Innovative Business Models - Danyang focused on cultural and tourism integration by breaking traditional boundaries with innovative business models, highlighted by the grand opening of "Canal 1958" during the National Day holiday, attracting over 220,000 visitors, a 29% increase year-on-year [2] - The business model combines eyewear services with leisure activities, creating a diverse experience for visitors, including markets and performances, catering to various consumer needs [2] Group 3: Consumer Engagement and Events - The Huanglian Mountain Scenic Area organized immersive cultural tourism activities during the holiday, attracting 223,000 visitors, with a peak of over 80,000 visitors on October 5 [3] - Danyang launched a "coupon campaign" with 200,000 yuan in vouchers to stimulate consumption, covering a wide range of sectors including food, accommodation, and attractions, effectively energizing local spending [3] Group 4: Cultural Enrichment Initiatives - Various cultural venues in Danyang hosted activities themed around "Celebrating with the Nation," with the Danyang Memorial Hall receiving over 8,400 visitors, showcasing historical exhibitions that ignited patriotic sentiments [5] - The Danyang Art Museum held engaging events, including public experience classes and exhibitions, attracting significant public interest and participation [6] Group 5: Overall Economic Impact - Danyang's multi-faceted approach to cultural tourism, consumer promotion, and cultural enrichment has led to a prosperous tourism market, contributing to the high-quality development of the regional economy [6]

Group 1: Tourism Growth and Revenue - Guangdong province is expected to receive 65.176 million tourists during the 8-day National Day and Mid-Autumn Festival holiday in 2025, an increase of 11.5% compared to the 7-day holiday in 2024 [1] - The tourism revenue is projected to reach 61.32 billion yuan, reflecting a growth of 14.2% [1] - Key tourist attractions, including 4A-level and above scenic spots, are anticipated to welcome 24.219 million visitors, marking a 16.5% increase [1] Group 2: Cultural and Artistic Activities - The cultural and tourism system in Guangdong organized nearly 3,000 diverse cultural and artistic events during the holiday period, enhancing the festive atmosphere [2] - Events included performances, exhibitions, and traditional cultural activities, contributing to a vibrant cultural scene [2] Group 3: Night Economy and Experiences - Night tourism has become a significant aspect of the cultural landscape, with various nighttime activities and events attracting visitors [4] - The "万古丹霞" light show at Danxia Mountain and other night markets in Shaoguan provided unique experiences, leading to a 26.3% increase in tourist numbers [3] Group 4: Integration of Sports and Culture - The upcoming 15th National Games has prompted the launch of the "趣动全运 文旅有约" cultural and tourism carnival, combining sports and tourism to engage the public [5][6] - Major events and themed activities are designed to promote participation and excitement around the games [6] Group 5: Consumer Incentives and New Experiences - Guangdong has initiated a "Golden Autumn Cultural and Tourism Consumption Season" with 20 million yuan in subsidies to stimulate local and inbound tourism [7] - New attractions and experiences, such as music festivals and themed events, have been introduced to enhance visitor engagement [7][8]

Core Insights - The article highlights the effective strategies employed in the Yangtze River Delta region to enhance tourism and related consumption through initiatives like "one ticket multiple experiences" and the distribution of consumption vouchers, leading to a positive cycle of attracting, retaining, and promoting consumer spending [1] Group 1: Tourism Strategies - Various locations in the Yangtze River Delta are implementing "one ticket multiple experiences" to extend tourist stay and boost spending in dining and accommodation sectors [1] - In Huangshan, tourists can enjoy discounts by presenting their train or flight tickets, promoting local cuisine and experiences [3] - The "ticket root" system allows tourists to redeem discounts on attractions based on their dining, accommodation, and shopping receipts, enhancing the overall visitor experience [7] Group 2: Economic Impact - The "ticket root economy" initiative has led to a 1-1.5 times increase in foot traffic in Huangshan, with sales across various sectors seeing over a 50% increase during the holiday period [9] - In Changzhou, the newly opened Lingpet Paradise is expected to see a 20% to 30% increase in visitor numbers due to the influence of cultural tourism vouchers, with hotels experiencing high demand [11] - Online booking for tickets and hotel packages offers various discounts, with expectations of a 10% to 15% increase in secondary consumption during the holiday [13]

Core Viewpoint - The article highlights the surge in cultural tourism activities across China during the National Day and Mid-Autumn Festival holidays, showcasing various events and promotions aimed at enhancing visitor experiences and boosting consumption in the tourism sector [1][9]. Group 1: Cultural Tourism Activities - Various regions in China are launching new cultural tourism activities, including non-heritage exhibitions and folk experiences, to provide immersive cultural experiences for tourists [1]. - In Shanghai, the second Shanghai International Light Festival features a theme of "Digital Youth," transforming local landmarks into vibrant showcases, including a large art installation made from a 120-ton crane [3]. - Jiangxi Province initiated the "Gantao Yundong Le GO Jiangxi" autumn carnival, offering over 1,100 cultural tourism activities and discounts at key scenic spots [7]. Group 2: Consumer Promotions - During the holiday season, Jiangsu's Nanjing and Suzhou are hosting various folk performances and exhibitions, enhancing local cultural engagement [5]. - Zhejiang Province plans to distribute 47.75 million yuan in cultural tourism consumption vouchers during the autumn season, while Dalian is offering 15 million yuan in consumer vouchers [9]. - The high demand for cultural tourism is expected to trigger a new wave of consumer spending, with hotel and flight bookings experiencing a significant increase [9][11]. Group 3: Booking Trends - Recent data indicates a continued increase in travel product bookings for the holiday period, with hotel and flight reservations reaching new peaks compared to last year [11]. - In first-tier cities, Beijing leads in hotel booking rates, surpassing Shenzhen and Shanghai by 6 percentage points, while coastal cities show strong booking trends in second and third-tier cities [13]. - The trend of "拼假" (combining vacation days) has led to a 26% increase in travel product bookings from September 26 to September 28 compared to the same period last year [13]. Group 4: Transportation Services - The booking volume for transportation services, including flights and trains, has seen a notable increase of approximately 4.2% compared to last year, with high-speed rail and combined travel options showing a 7% growth [14]. - Multi-destination travel products, such as long-distance tours and car rentals, have experienced significant booking increases of 53% and 93%, respectively, compared to the previous year [14].