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彩虹集团:所属行业整体需求出现季节性波动
Zheng Quan Ri Bao Zhi Sheng· 2025-12-11 08:45
Group 1 - The core viewpoint of the article is that the company Rainbow Group reported a year-on-year decline in net profit for the first three quarters, primarily due to abnormal weather conditions affecting overall industry demand and causing seasonal fluctuations [1] - The company has developed a systematic response strategy to address the challenges, focusing on "reducing seasonal dependence and enhancing operational resilience" [1] - Specific measures include optimizing revenue structure through "dual main business complementarity and seasonal product extension," concentrating on core areas such as home flexible heating and household pest control, while also expanding into seasonal demand categories like home cleaning [1] Group 2 - The company aims to enhance product technology and functional innovation to improve scene adaptability, while dynamically adjusting online and offline channel resources to match demand based on regional climate and consumer habits [1] - The use of digital tools is emphasized to improve supply chain responsiveness and inventory management capabilities, thereby mitigating seasonal fluctuation risks [1]