彩虹集团（003023.SZ）1月21日在投资者互动平台表示，公司是国内家用柔性取暖行业的骨干企业，电 热毯产销量常年稳居行业龙头地位。公司凭借在品牌、核心技术、产品创新及市场渠道等方面的综合优 势，持续巩固并提升行业地位。公司当前的战略重心仍在于深耕国内市场，设立海外事业部负责海外市 场的开拓，目前，产品出口未发生重大变化。 每经AI快讯，有投资者在投资者互动平台提问：公司在国内市场市场份额如何？有没有饱和？有没有 开辟国外新市场的想法？ （记者 张喜威） ...

Group 1 - The core viewpoint of the article is that the company Rainbow Group reported a year-on-year decline in net profit for the first three quarters, primarily due to abnormal weather conditions affecting overall industry demand and causing seasonal fluctuations [1] - The company has developed a systematic response strategy to address the challenges, focusing on "reducing seasonal dependence and enhancing operational resilience" [1] - Specific measures include optimizing revenue structure through "dual main business complementarity and seasonal product extension," concentrating on core areas such as home flexible heating and household pest control, while also expanding into seasonal demand categories like home cleaning [1] Group 2 - The company aims to enhance product technology and functional innovation to improve scene adaptability, while dynamically adjusting online and offline channel resources to match demand based on regional climate and consumer habits [1] - The use of digital tools is emphasized to improve supply chain responsiveness and inventory management capabilities, thereby mitigating seasonal fluctuation risks [1]

Group 1: Business Strategy and Growth - The company aims to cultivate new growth drivers and expand its second growth curve by exploring cross-border mergers and acquisitions [2][3] - The company has launched the "Rainbow Guardian" series of home cleaning products, focusing on safety, quality, comfort, efficiency, and health [3] - The company is open to diversified development opportunities that align with its strategic direction and can create resource synergies [3] Group 2: Financial Performance - The company's net profit for the first three quarters was 43.68 million yuan, a decrease of 38.84% compared to the same period last year [4] - The decline in net profit is primarily due to abnormal weather affecting seasonal demand, leading to revenue decline [4] Group 3: Marketing and Sales Strategy - The company plans to enhance its online sales strategy, which has seen a 17% growth in the home pest control product sector, by increasing investment in live e-commerce and community marketing [4][5] - The company will focus on optimizing its online marketing strategies to improve return on investment amid rising online traffic costs [5][6] Group 4: Supply Chain and Channel Management - The company is implementing a "dual main business complement + four-season category extension" strategy to optimize revenue structure and enhance operational resilience [4] - The company is committed to deepening cooperation with existing offline distributors while dynamically optimizing its channel structure to adapt to consumer trends [6]

Group 1: Company Performance and Strategy - The company has a clear seasonal performance pattern, with significant losses in the third quarter due to climate impacts on its two main industries [4][6] - The company aims to mitigate seasonal sales fluctuations by leveraging complementary product lines and expanding its product offerings [3][4] - The company is focused on maintaining a stable and high-quality development, actively seeking new product directions to enhance its business scope [3][5] Group 2: Financial Management and Shareholder Returns - The company has a stable cash flow and has proposed a cash dividend of 4 CNY per 10 shares for the 2024 fiscal year, totaling 121,142,840 CNY over the last three years, which is 117.91% of the average net profit [5] - There is a suggestion for the company to consider mid-year dividends to better reward investors, which the company will evaluate based on actual conditions [6][7] - The company has not yet implemented an employee stock incentive plan but is considering it for future development needs [5][6] Group 3: Market Position and Competition - The company has established itself as a leader in the home heating and pest control sectors, with a diverse range of safe and effective products [4] - Despite early entry into the mosquito repellent market, the company has seen slower growth compared to competitors, prompting a focus on product development and market expansion [4] - The company plans to enhance its e-commerce capabilities and strengthen communication within the industry to maintain its competitive edge [4][5] Group 4: Product Development and Consumer Engagement - The company is currently developing pet-related products, such as electric heating pads for pets, to tap into new market segments [3] - Promotional activities and product safety awareness campaigns are being conducted to enhance consumer engagement and drive sales [6] - The company has not yet qualified for national consumer subsidies but is optimizing its product exchange programs to encourage consumer participation [6]