Core Insights - The traditional retail sector is facing significant challenges from e-commerce, necessitating urgent transformation strategies to remain competitive [1][4] - The 618 shopping festival saw a total e-commerce sales of 855.6 billion yuan, with instant retail contributing 29.6 billion yuan, marking an 18.7% year-on-year growth [1] Group 1: Transformation Strategies - Traditional supermarkets are innovating by offering services like "family meal advisors," which have increased related product purchase rates to 58% [2] - The shift from a transactional model to a long-term customer relationship is crucial for supermarkets to enhance customer loyalty [2] - Some supermarkets have integrated community services, leading to a 37% increase in daily foot traffic despite a 10% reduction in product display area [2] Group 2: Product and Supply Chain Optimization - Traditional supermarkets are reducing SKU counts from 25,000 to around 8,000, focusing on high-frequency fresh products and daily necessities [2] - The implementation of a centralized kitchen closer to agricultural sources has extended the shelf life of fresh products from 3 days to 7 days, reducing waste by 12 percentage points [3] - A focus on quality differentiation through careful selection and traceability is essential to meet consumer demands for high-quality products [3] Group 3: Online and Offline Integration - Many traditional supermarkets are expanding online operations, with some reporting online order proportions exceeding 40% and maintaining delivery times within 30 minutes for a 3-kilometer radius [3] - The emotional transformation of shopping spaces, such as converting checkout areas into community bulletin boards, enhances customer engagement and community involvement [3] Group 4: Systematic Approach to Transformation - Successful transformation requires precise customer targeting, balancing innovation with cost, ensuring service quality, and adapting to market dynamics [4] - The unique value of offline retail is increasingly recognized in enhancing customer experiences, necessitating a focus on scenario-based modifications, quality supply, digital empowerment, and diversified innovation [4]