Core Viewpoint - Suning.com has launched a new position called "Home Appliance Steward" to provide comprehensive, customized, and professional services throughout the entire purchasing process, aiming to set a benchmark for full-link service in the home appliance industry [1][6]. Group 1: Service Model - The "Home Appliance Steward" program includes over 5,000 certified stewards nationwide, offering 1V1 personalized service that covers pre-sale, in-sale, and post-sale stages [1][3]. - The service model emphasizes a full lifecycle solution, addressing consumer demands for integrated home appliance and home decoration services, as over 70% of consumers prioritize "scene adaptability" and "whole-house design" when purchasing appliances [1][3]. Group 2: Consumer Experience - The program provides pre-sale services such as free on-site measurements and customized design consultations, enhancing consumer decision-making from the outset [3][4]. - During the purchasing process, stewards accompany consumers to ensure a seamless experience, allowing them to purchase all necessary appliances and home decor in one go [3][4]. Group 3: Strategic Upgrade - The introduction of the "Home Appliance Steward" signifies a strategic upgrade in service capabilities, moving away from traditional retail models that end service after a transaction [6]. - Suning.com aims to reshape consumer perception of service quality, focusing on creating value through user-centered service rather than competing solely on price and traffic [6].