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持续深耕中国市场 宾堡中国加码本土化产品创新
Zheng Quan Ri Bao Wang· 2025-12-25 11:13
今年,宾堡集团旗下曼可顿品牌还推出了恰巴塔产品,选用优质进口酸面团和橄榄油作为原料,且油脂 添加量小于2%,不添加糖,减轻消费者的食用负担,深受健身人士和有减脂需求的消费者青睐。秉持 创新的健康理念,曼可顿恰巴塔还在近期成功入选"So Health 2025食品营养健康创新力TOP榜单"。 渠道建设是宾堡集团在中国稳健运营的基石,截至2025年第四季度,宾堡集团在中国的有效销售点数较 去年同期取得明显提升。其中,电商和O2O等新兴渠道成为宾堡集团在中国市场的增长动力,2025年至 今,宾堡中国在电商、O2O、会员商店等渠道生意增速显著。 面向未来,宾堡集团将继续以80周年的新起点,以消费者为中心持续深耕中国市场,并通过不断创新, 以更加完善的产品矩阵和优质服务,为中国消费者带来丰富的美味体验。 面对不断变化的中国消费趋势,宾堡中国持续加码本土化产品创新,旨在提供美味与健康兼具的高品质 烘焙食品。近期,宾堡经典产品多菲角首次推出果酱夹心产品。此前,宾堡多菲角的多种口味均为巧克 力风味基底,口感浓郁厚重。然而随着消费者口味的不断变化,数据显示,中国消费者越来越倾向于选 择有水果馅料的包装烘焙产品。基于此,宾堡中国 ...
《2025有意思生活方式报告》:看见年轻人消费生活新趋势
Zhong Guo Xin Wen Wang· 2025-09-19 13:56
Group 1 - The report titled "2025 Interesting Lifestyle Report" focuses on the consumption and lifestyle trends of young people in China, highlighting the theme "Fun! Growth" [1][3] - A survey of 5,306 individuals aged 16 and above across various city tiers reveals that nearly 60% of young people feel "anxious," yet they seek solace in solitude and nature [1] - Young consumers prioritize rationality in their spending, valuing both price and quality, while emotional value has become an integral part of their consumption choices, such as purchasing trendy toys and pets [1][4] Group 2 - The report identifies a "low desire" consumption trend among young people, which reflects a proactive approach to building certainty in their lives amidst uncertainty [4] - Young consumers exhibit "high resilience" in their spending habits, seeking emotional resonance and depth in their experiences [4] - The report showcases the "2025 Annual Interesting Brand Cases," featuring brands that resonate with young consumers' interests in fun, quality, aesthetics, care, and communication [5]