主题演讲 "老名酒"与"新消费"双向奔赴 陕西西凤酒厂集团有限公司党委副书记 2025年是"十四五"的收官之年，也是谋篇布局之年。"科技自立自强"与"社会民生改善"是"十五五"的主要目标之一。加快建设强大国内市场，增强内需拉 动经济的能力是"十五五"的重要战略任务。 回顾2025年的消费市场，中式消费思维和产品不断向全世界延伸，国内的消费思维和惯性也在不断地向务实和理性看齐。消费者对于品牌的信任感在不断 攀升，各类商品的品牌形象建设也达到全新的高度。 "趋势之上"要求企业不只是追逐潮流，而是要洞察并引领根本性的变化；"信仰之下"则指向最高阶的品牌目标——如何打造一个让消费者不仅喜欢，更产 生信任乃至信仰的品牌。在AI技术开始影响和渗透各行各业的大环境下，如何运营新的技术重塑和赋能品牌成为当下各个产品所面临和思考的问题。 "2025中国消费趋势论坛"围绕"新消费、新趋势、新市场"，解码消费市场的商业逻辑，挖掘潜藏的商业机遇。 郭拴新表示，"老名酒"与"新消费"的双向奔赴终在共生，唯有实现传统与现代的"生"，才能成就行业发展的"态"。西凤酒的实践印证了一个核心逻辑，那 就是"新消费"不是对传统的颠覆，而是让传统以 ...

大窑饮品品牌创新总监 刘辉：大窑饮品代表的价值在于真实自我的展示。包装就是劲爽北方人的特 质，虽然比较简单直接，但是凸显的也是现在年轻人展现出来的简单、自我、真实表达的情感共鸣。 0:00 ...

作为公司的全国旗舰生产基地，沙尔沁工厂位于呼和浩特，占地面积超17万平方米，自投产以来已建立起覆盖内蒙古、北京、天津、山西、河北等地区的 供应链体系，有力支撑了公司全国化布局与全渠道营销战略。该工厂在建设与生产中深度融合生态理念，积极践行绿色制造，于去年12月获评"国家级绿 色工厂"。此外，公司宁夏、辽宁智能生产基地也均获得此项国家级认证。 近日，一则有关"内蒙古大窑饮品有限责任公司注销"的消息引发广泛关注。大窑饮品对此回应如下：这是企业对于区域业务布局的常规调整，此次内蒙古 大窑饮品有限责任公司注销后，内蒙古大窑嘉宾饮品有限公司（沙尔沁工厂）作为国家级绿色工厂，将完整承接相关业务，硬件设施与生产效率能够充分 保障产能供应与品质输出。 一直以来，沙尔沁工厂通过引入数字化与智能化管理系统，实现了生产作业、仓储物流、质量管控、设备运行及能源消耗等环节的可视化管理。这一举措 不仅缩短了产品创新周期，保障了生产工艺的标准化、产品口味的一致性，更建立了覆盖全制造流程的质量管理体系，实现了从原料到成品的全程可追 溯，让消费者喝的放心。 简单来说，大窑饮品在呼和浩特市曾拥有两家工厂，内蒙古大窑饮品有限责任公司作为老厂，运营 ...

11月21日，由《经济观察报》主办、北京希肯国际文化集团联合承办的"2025美好生活新消费高峰论坛"在北京圆满落幕。该论坛已连续成功举办十一届，汇 聚了政界、企业界、学术界及研究机构的各界代表，现场聚焦高质量与消费升级的核心议题，共同为中国消费市场迈向更健康、更持续的未来献计献策。 论坛上，"从'悦己'到'共情'：解码Z世代消费心智"圆桌会议围绕Z时代消费心智展开深入探讨。在经济观察报大消费新闻一部主任阿茹汗的主持下，布朗兄 弟集团创始人王宇平、元气森林公共事务副总裁胡文娟、马大姐CCO杨学宝、好想你总经理助理及投资总监王浩翔、大窑饮品品牌创新总监刘辉，以及AI 管理学与科技伦理学科研究者杨马克等嘉宾，从量化研究、消费趋势、品牌构建、产品体验等多个维度分享了情绪价值的理解与实践，揭示了情绪价值崛 起、共情策略实践及未来消费趋势的核心逻辑。 11 / x personal 7 1 m 9 a / all 00 1 f L 0 从功能满足到精神共鸣 从个性化表达到圈层认同 情绪价值已成为Z世代消费决策的核心驱动力。王宇平指出，品牌需通过精神价值观的构建与消费者建立深层共鸣。以布朗兄弟投资的科技品牌为例，其通 过正 ...

Group 1 - The report titled "2025 Interesting Lifestyle Report" focuses on the consumption and lifestyle trends of young people in China, highlighting the theme "Fun! Growth" [1][3] - A survey of 5,306 individuals aged 16 and above across various city tiers reveals that nearly 60% of young people feel "anxious," yet they seek solace in solitude and nature [1] - Young consumers prioritize rationality in their spending, valuing both price and quality, while emotional value has become an integral part of their consumption choices, such as purchasing trendy toys and pets [1][4] Group 2 - The report identifies a "low desire" consumption trend among young people, which reflects a proactive approach to building certainty in their lives amidst uncertainty [4] - Young consumers exhibit "high resilience" in their spending habits, seeking emotional resonance and depth in their experiences [4] - The report showcases the "2025 Annual Interesting Brand Cases," featuring brands that resonate with young consumers' interests in fun, quality, aesthetics, care, and communication [5]

Group 1 - The consumption investment sector is regaining attention, with significant interest from international giants in China's beverage market, including acquisitions in soda, coffee, and ice cream segments [1][2] - KKR has received approval to acquire 85% of Yuanjing International, which is linked to the beverage brand Dayao, indicating a strategic move into the Chinese beverage market [2][3] - The competitive landscape in the Chinese food and beverage sector is shifting, with local brands like Luckin Coffee and Mixue Ice Cream rapidly expanding, while foreign brands are experiencing declining sales and seeking to optimize or exit their operations [3][4] Group 2 - Starbucks China is currently in a bidding process for potential equity sales, attracting interest from several prominent private equity firms and large domestic companies, which could lead to one of the largest mergers in the Chinese consumption sector [3][4] - General Mills is reportedly seeking to sell its Haagen-Dazs stores in China, with multiple well-known institutions showing interest, although the negotiations are still in early stages [3][4] - Haagen-Dazs has faced challenges in the Chinese market, with a decline in store traffic and a reduction in the number of operational stores from over 400 to 370, highlighting the competitive pressures from local brands [4][5] Group 3 - Private equity firms like Primavera Capital and Carlyle Group have experience in the consumer retail sector, which positions them well to enhance operational efficiency and market penetration for the brands they acquire [5] - KKR's acquisition of Dayao and the interest in Starbucks China are seen as significant moves for global institutions looking to establish a foothold in the Chinese consumer market [5]