Core Viewpoint - The article discusses the challenges faced by Shandong Yinfeng Co., Ltd. due to the imposition of high tariffs by the United States, which significantly impacted its export business, particularly in the ceramic products sector. Despite these challenges, the company is exploring new market opportunities and adapting its strategies to recover from the setbacks caused by the tariffs [1][5]. Group 1: Impact of Tariffs - In April 2023, the U.S. imposed a 10% baseline tariff on all trade partners, raising the tariff on Chinese goods to 34%, and subsequently increasing it to 145%, leading to a significant drop in orders for Yinfeng, with over 30 million RMB in orders canceled [1][2]. - The company experienced a backlog of products that could not be shipped, with 85% of its products previously sold overseas, leading to a crisis in inventory management [2][4]. Group 2: Customer Relationships and Market Adaptation - Despite the tariffs, some U.S. clients chose to maintain their orders, indicating the importance of Yinfeng's product quality and established relationships, with 10% of orders still being fulfilled [3]. - Yinfeng has been diversifying its market presence, including launching products aimed at the domestic market, such as a special dish featured in the 2024 CCTV Spring Festival Gala [3][4]. Group 3: Government Support and Strategic Initiatives - The local government in Linyi has implemented supportive measures, including increasing subsidies for companies participating in overseas exhibitions and enhancing online sales capabilities through partnerships with e-commerce platforms [4]. - Yinfeng is actively working to improve its market competitiveness by innovating production processes and enhancing service quality, which includes introducing advanced ceramic printing technology [4]. Group 4: Recovery and Future Outlook - Following the announcement of a potential easing of tariffs, Yinfeng received new orders from previously lost clients, with approximately 20 million RMB in orders restored within a few days [5][6]. - The company aims to increase its domestic sales to 50% over the next three years, acknowledging the challenges posed by a competitive domestic market while remaining committed to its recovery and growth strategy [6].

Group 1 - The recent US-China high-level trade talks concluded in Geneva, resulting in a joint statement that has significant implications for global markets [1] - The joint statement indicated that the US will cancel 91% of additional tariffs, while China will reciprocate by canceling 91% of its counter-tariffs [1] - The US has also suspended the implementation of a 24% "reciprocal tariff," with China doing the same in response [1] Group 2 - Companies are adopting a cautious approach, recognizing the complexities and uncertainties of international trade, and are focusing on diversifying their trade channels [1][2] - Silver Phoenix Company reported that despite recent tariff challenges, they retained 10% of their US customers due to the irreplaceability of their products [2] - The company is enhancing customer loyalty through improved service and is planning to accelerate its expansion into both domestic and international markets [2] Group 3 - Xingye Ceramics expressed relief following the joint statement but remains cautious, emphasizing the need to monitor customer feedback and manage inventory effectively [3] - The company has shifted focus towards the domestic market, achieving significant sales through e-commerce partnerships, which has bolstered their confidence [3] - A multi-market and multi-channel strategy is seen as essential for better risk management and addressing challenges in the current trade environment [3]