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(经济观察)按需定制,中国跨境电商迎新风口
Zhong Guo Xin Wen Wang· 2025-06-28 11:24
Core Viewpoint - The Print On Demand (POD) model is emerging as a new trend in China's cross-border e-commerce, allowing sellers to produce goods only after receiving orders, thus minimizing inventory risks and providing customized experiences for consumers [1][2]. Group 1: POD Model Overview - The POD model enables sellers to respond precisely to unique orders, eliminating the need for bulk production and inventory accumulation [1]. - Companies like Xiamen Fingerprint Technology Co., Ltd. have established POD factories in regions like North America and Europe, allowing for local production and faster shipping [2]. - Approximately 95% of orders can be shipped within 24 hours of being placed, significantly enhancing logistics efficiency [2]. Group 2: Market Trends and Growth - The POD sector has gained traction at the China (Xiamen) International Cross-Border E-Commerce Expo, with numerous POD companies participating [2][3]. - Major platforms such as Amazon and Temu are increasingly directing traffic towards POD categories, indicating a growing market demand [2]. - The year 2025 is anticipated to be a pivotal year for the growth of cross-border e-commerce, particularly for semi-managed models that allow sellers to adapt quickly to market changes [2]. Group 3: Regional Insights - Fujian province is identified as a key hub for POD production, contributing to 80% of global POD output [3]. - The integration of digital tools and flexible supply chain models is reshaping traditional production methods in the cross-border e-commerce sector [3]. - Cross-border e-commerce is viewed as a crucial driver for industrial upgrading, facilitating a complete reconstruction of the product design, manufacturing, and marketing processes [3].
国际贸易变了,义乌商人也在变
经济观察报· 2025-06-01 05:07
Core Viewpoint - The article discusses the evolution of Yiwu merchants in response to global economic fluctuations, international trade dynamics, and the impact of the internet, highlighting their ambition to "trade globally" despite changing market conditions [1][2]. Group 1: Traditional Business Models - Traditional Yiwu merchants continue to rely on established business practices, maintaining close relationships with long-term clients and focusing on in-store sales [2][13]. - Merchants like Chen Lixiu and Qiu Xiaonan emphasize the importance of personal customer service and the effectiveness of the "sitting merchant" model, which involves direct interaction with customers in physical stores [15][16]. - The traditional model has shown a consistent customer engagement rate, with new customer inquiries averaging around 10 per day and a conversion rate of 20%-30% [15]. Group 2: New Business Strategies - Newer Yiwu merchants are adopting innovative approaches by leveraging social media platforms like Douyin and Xiaohongshu to attract customers, resulting in a significant increase in foreign trade share from zero to 50% in just two years [2][10][12]. - The shift towards online sales allows for a broader product range and lower minimum order quantities, making it easier to cater to diverse customer needs [11][12]. - The use of competitive pricing strategies has been effective, with some products being offered at significantly lower prices than competitors, enhancing customer purchasing power [7][12]. Group 3: Market Dynamics and Opportunities - The article highlights the historical context of Yiwu's trade environment, noting that past profit margins were much higher due to a lack of competition and high demand [5][6]. - Current market conditions have led to a more competitive landscape, prompting merchants to adapt by diversifying their business models and focusing on retail rather than wholesale [2][6]. - The potential for growth in the foreign trade market is emphasized, with overseas customers showing less price sensitivity compared to domestic clients, indicating a lucrative opportunity for Yiwu merchants [12].
国际贸易变了,义乌商人也在变
Sou Hu Cai Jing· 2025-05-31 06:59
Group 1 - The article discusses the transformation of traditional trade practices in Yiwu, with local entrepreneurs adopting online platforms like Douyin and Xiaohongshu to attract customers, resulting in foreign trade accounting for 50% of their business within two years [2][9] - The younger generation of Yiwu merchants, referred to as "Yiwu second generation," is shifting focus from wholesale to retail, adapting to a more competitive market environment where profit margins are shrinking [2][3] - The historical context of Yiwu's trade evolution is highlighted, showing how the market has changed from high demand and significant profit margins to a more challenging landscape requiring innovative approaches [4][10] Group 2 - The article contrasts two business models in Yiwu: traditional "sitting merchants" who maintain close relationships with existing customers and newer entrepreneurs who leverage online marketing strategies to reach a broader audience [2][11] - The case of a local entrepreneur, Yu Chenhang, illustrates the shift from wholesale to retail, emphasizing the importance of competitive pricing and product variety to attract customers [5][6] - The article also details the operational strategies of two entrepreneurs, Jin Xiaotao and Hu Jiaqi, who have successfully established an online presence and diversified their product offerings, leading to a significant increase in foreign trade [8][9] Group 3 - The challenges faced by traditional merchants, such as Chen Lixiu and Qiu Xiaonan, are discussed, highlighting their commitment to maintaining a physical store and personal customer service rather than transitioning to e-commerce [12][13] - The article notes that traditional merchants often rely on established customer relationships and face difficulties in adapting to online sales due to customer preferences for in-person transactions [14] - The contrasting experiences of different merchants in Yiwu illustrate the diverse strategies employed in response to changing market conditions, with some opting for digital transformation while others remain committed to traditional methods [11][14]
全球好物“礼”聚华东 第七届上海国际礼业博览会赋能开拓新增长
Jiang Nan Shi Bao· 2025-05-22 08:03
Core Insights - The 7th GH Shanghai Gift Expo will be held from July 17-19, 2025, at the Shanghai New International Expo Center, focusing on the gift and home industry in East China [1] - The expo aims to create a comprehensive gift ecosystem by gathering global suppliers and addressing corporate gift procurement, brand marketing, and supply chain upgrades [1][2] Group 1: Event Overview - The expo will cover an area of 50,000 square meters, featuring 1,500 exhibitors and showcasing 100,000 trendy products [2] - It will focus on four major consumer hotspots: Mid-Autumn gifts, fragrances, designer brands, and emerging brands, attracting various professional buyers from East China and nationwide [2] Group 2: Market Trends - The rise of the Z generation's purchasing power has made IP culture and trendy products key growth drivers in the gift industry [3] - The expo will feature over a thousand new products from leading IP licensors and independent design brands, targeting the young consumer market [3] Group 3: Customization and Services - The expo will provide full-category customization services and one-stop procurement solutions to meet the increasing demand for corporate customization [4] - Advanced technologies such as 3D printing and digital laser engraving will be demonstrated to enhance customization capabilities [4] Group 4: Industry Connectivity - The expo aims to connect the entire industry chain, facilitating supply-demand matching between manufacturers, gift companies, and e-commerce platforms [5][6] - It will feature a diverse range of exhibitors, including full-service providers, independent creative brands, and source factories, to support various business needs [6] Group 5: Future Growth - The GH Shanghai Gift Expo serves as a platform for product display and industry trend insights, aiming to help businesses overcome homogenization and explore new market opportunities [7] - The event invites global buyers to witness the evolving landscape of the gift industry, emphasizing the theme "Everything Can Be a Gift" [7]
马克杯、勺子、烤箱…… 美国依赖“中国制造”的不只是厨房
Sou Hu Cai Jing· 2025-05-20 18:11
Core Viewpoint - The U.S. government's tariff policy is significantly impacting various aspects of American society, particularly affecting consumer prices and the availability of essential goods [1][9]. Group 1: Impact on Consumers - Many household products, including utensils and appliances, are manufactured in China, leading to potential price increases for consumers due to tariffs [1][3][5]. - The imposition of tariffs may result in shortages of essential items, making it difficult for consumers to find alternatives produced domestically [9]. Group 2: Investment Climate - The uncertainty surrounding trade policies is causing hesitation among investors, as they are wary of making long-term commitments in the face of unpredictable regulatory changes [11]. - The need for significant capital investment, such as $100 million for a factory, is compounded by the fear of sudden policy shifts, discouraging new manufacturing ventures in the U.S. [11]. - Importers are rushing to stockpile Chinese goods before a temporary suspension of tariffs, indicating a reactive rather than proactive investment strategy [11].
“闯关”关税战,一家外贸企业的43天
Qi Lu Wan Bao Wang· 2025-05-14 15:29
Core Viewpoint - The article discusses the challenges faced by Shandong Yinfeng Co., Ltd. due to the imposition of high tariffs by the United States, which significantly impacted its export business, particularly in the ceramic products sector. Despite these challenges, the company is exploring new market opportunities and adapting its strategies to recover from the setbacks caused by the tariffs [1][5]. Group 1: Impact of Tariffs - In April 2023, the U.S. imposed a 10% baseline tariff on all trade partners, raising the tariff on Chinese goods to 34%, and subsequently increasing it to 145%, leading to a significant drop in orders for Yinfeng, with over 30 million RMB in orders canceled [1][2]. - The company experienced a backlog of products that could not be shipped, with 85% of its products previously sold overseas, leading to a crisis in inventory management [2][4]. Group 2: Customer Relationships and Market Adaptation - Despite the tariffs, some U.S. clients chose to maintain their orders, indicating the importance of Yinfeng's product quality and established relationships, with 10% of orders still being fulfilled [3]. - Yinfeng has been diversifying its market presence, including launching products aimed at the domestic market, such as a special dish featured in the 2024 CCTV Spring Festival Gala [3][4]. Group 3: Government Support and Strategic Initiatives - The local government in Linyi has implemented supportive measures, including increasing subsidies for companies participating in overseas exhibitions and enhancing online sales capabilities through partnerships with e-commerce platforms [4]. - Yinfeng is actively working to improve its market competitiveness by innovating production processes and enhancing service quality, which includes introducing advanced ceramic printing technology [4]. Group 4: Recovery and Future Outlook - Following the announcement of a potential easing of tariffs, Yinfeng received new orders from previously lost clients, with approximately 20 million RMB in orders restored within a few days [5][6]. - The company aims to increase its domestic sales to 50% over the next three years, acknowledging the challenges posed by a competitive domestic market while remaining committed to its recovery and growth strategy [6].
特朗普大厦商店用价签遮盖中国制造!美国豁免部分产品“对等关税”,商务部回应!中欧就电动车谈判开始接触!央行发布重要数据!
新浪财经· 2025-04-14 00:54
昨天,发生了哪些财经大事? 特朗普大厦商店 用价签遮盖中国制造 据央视新闻4月13日报道,美国特朗普政府对中国商品轮番加征畸高关税已经沦为笑话。纽 约特朗普大厦的纪念品商店里还有没有"中国制造"呢?央视记者在当地时间4月12日探访特 朗普大厦商店,发现里面有许多"Made in China"的标牌被价签遮盖住了。 通过现场拍摄画面可见,店内马克杯等纪念品底部清晰显示着"Made in China"标识,但商品价签 却恰好粘贴在产地信息上方。 美国豁免部分产品"对等关税" 商务部回应 4月13日,商务部新闻发言人就美方豁免部分产品的"对等关税"答记者问。 商务部新闻发言人表示,美东时间4月12日,美方公布相关备忘录,豁免计算机、智能手机、半 导体制造设备、集成电路等部分产品的"对等关税",中方正在对有关影响进行评估。 据《中国经营报》此前报道,当地时间4月10日,欧盟委员会宣布与中国达成重要共识,双 方将启动以"最低进口价格"机制替代现行对华电动汽车关税的谈判。这一突破性进展标志着 持续近半年的贸易争端出现实质性缓和,为全球新能源汽车产业格局带来新的变量。 我们注意到,这是继美方4月10日暂缓对部分贸易伙伴征收 ...