Core Insights - The article discusses the rising prices and scarcity of Fujifilm's Instax film, particularly the mini series, which has led to a thriving secondary market and consumer frustration [3][4][6][9]. Group 1: Market Dynamics - Fujifilm's Instax film prices have skyrocketed, with the cost of mini film rising from 3.5 yuan per sheet five years ago to approximately 8 yuan now, while wide film prices have remained relatively stable [6][9]. - The Instax business has become a significant revenue source for Fujifilm, with sales increasing from 8 billion yen in 2020 to an expected 16 billion yen in 2024, indicating a doubling of sales in five years [9]. - Fujifilm holds over 85% of the global market share for instant film, highlighting its dominance in the sector [9]. Group 2: Consumer Behavior - Consumers are actively seeking ways to purchase Instax film, forming groups on social media platforms to share information about restocks and prices [3][12][15]. - Many consumers have resorted to purchasing from scalpers, with one seller claiming to sell thousands of boxes monthly, indicating a high demand despite the inflated prices [7][12]. - The article notes that consumers are willing to go to great lengths, including traveling to Japan, to find and purchase the film, only to face restrictions and limits imposed by retailers [19][21]. Group 3: Supply Chain Issues - The supply of Instax film is heavily skewed, with North America and Europe receiving 35% and 25% of the distribution, respectively, while China only receives 10% [9]. - Fujifilm's supply strategy has prioritized markets outside of China, leading to significant shortages in the Chinese market [9][12]. - The mismatch between explosive demand and limited supply has created a fertile ground for scalpers and has frustrated consumers [12][24].