带村里老人游北京的"95后"村干部张桂芳： 张桂芳 2025年8月，三家村的老人们在天安门广场合影。 张桂芳开展老年助餐项目，村里60岁以上老人可免费吃晚餐。 张桂芳（前排左）带领村民在直播间销售特色农产品。 2026年年初，河南省鹤壁市山城区石林镇三家村党支部书记张桂芳的5年任期接近尾声。她说，觉得真 正践行了自己的微信签名："2021-2025在做一件很酷的事"，因为"坚持下来就很酷"。 5年前，23岁的张桂芳高票当选村支书，让"彩虹村"爆红网络，更用老年食堂、直播带货、带老人旅游 等实招激活乡村。如今，其抖音账号吸粉51.3万，广告收益30余万元悉数归公，反哺村民福利。面对流 量依赖挑战，她带领村民开垦撂荒地，种出"网红"富硒小米，单月售罄3万斤，为村集体增收10万元。 眼下，张桂芳已规划好新蓝图：谋划特色农产品品牌化，打通种植加工销售全链条，希望能吸引更多年 轻人回到村里。 1 一炮而红的"彩虹村" 刚上任时，张桂芳收到的"见面礼"格外沉重：村里背负着百万元债务，房屋破败，常住人口仅400多 人，其中80%是60岁以上老人。 这位1997年出生的村支书选择从改变村貌入手。她从整治环境开始，动员村里的老 ...

Core Insights - The grain market is undergoing structural changes driven by consumption upgrades, accelerated urbanization, health demands, and changes in family structure [1][3][4] Group 1: Market Trends - The grain consumption market is evolving into a diverse and personalized landscape, with a shift towards multi-dimensional, individualized, and quality-focused products [2][4] - There is a growing preference for diverse staple foods, including oats, quinoa, and purple rice, with specific products catering to different consumer segments such as diabetics and the elderly [2][3] Group 2: Consumer Behavior - Higher living standards lead to increased willingness among middle and high-income groups to pay a premium for quality grain products [3][4] - The younger generation (Z generation) favors convenient products like instant grain meals, while older consumers prefer easily digestible options [2][3] Group 3: Product Development - The industry is seeing innovations in grain varieties, with research focusing on high-value and functional crops, such as strong gluten wheat and selenium-rich millet [4] - Packaging and marketing strategies are evolving, with a focus on appealing aesthetics and emotional connections through social media engagement [4] Group 4: Pricing and Value - Premium grain products can command a price premium of 30%-50% over standard products, with high-end gift packaging and specialty items achieving even higher premiums [4]