Core Viewpoint - The development of the "Yellow River·Rice Town Bay" brand in Jiyang District exemplifies the integration of agriculture, culture, and tourism, aiming for high-quality development and enhancing the city's image [1][2][6]. Group 1: Brand Development - Jiyang District is leveraging its unique cultural resources, such as Yellow River culture and farming culture, to enhance the "Yellow River·Rice Town Bay" brand, thereby increasing its recognition [2]. - The "Yellow River·Rice Town Bay" area features a 12-kilometer ecological corridor along the Yellow River, connecting three distinctive groups and creating seasonal experiences that promote rural revitalization [2][6]. - The district has successfully launched various tourism initiatives, including the "Taste the Seasons, Enjoy Jiyang" regional tourism brand, showcasing the integration of agriculture and tourism [2][3]. Group 2: Cultural Initiatives - Jiyang District emphasizes cultural development as the core of rural revitalization, launching educational tourism programs and establishing multiple research bases to attract students [4]. - Each village within the "Yellow River·Rice Town Bay" area has developed its own cultural identity, contributing to local tourism and economic growth [4][6]. - The district has implemented various cultural activities and projects to promote social values and community engagement, enhancing the overall cultural landscape [5]. Group 3: Economic Growth - The integration of agriculture, culture, and tourism has significantly boosted economic growth, with local industries experiencing substantial development and job creation [6][7]. - Jiyang District has organized numerous festivals and events, attracting over 1.2 million visitors and generating more than 500 million yuan in local consumption [6][7]. - The district's agricultural sector, particularly in specialty crops like Renfeng watermelon and Quti cucumber, has seen a production value exceeding 4 billion yuan, contributing to the overall economic vitality [7].

Group 1 - The launch of the slaughterhouse and the technical training session marks a significant upgrade in the selenium-rich industry chain in Jiyang District, from agriculture and animal husbandry to processing [1] - The selenium-rich watermelon from Renfeng Town has become a high-end agricultural product, with prices reaching 20 yuan per kilogram, showcasing the potential of selenium-rich agricultural products [1] - The introduction of selenium-rich sheep farming in 2018 has led to the integration of breeding, processing, and sales, establishing a "three-industry integration" model [1][2] Group 2 - The newly launched slaughterhouse by Shandong Haosai Food Co., Ltd. employs intelligent slaughtering technology and establishes a traceability system, ensuring food safety [2] - The development model of Haosai promotes standardized and selenium-enriched sheep farming through collaboration between companies and farmers, supported by expert teams [2] - The integration of slaughtering, cold chain logistics, and brand sales aims to create a strong brand for selenium-rich sheep meat [2]