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泉州机场:牵手文旅为提振航空消费添新翼
Core Viewpoint - Quanzhou Airport is leveraging its cultural heritage and tourism resources to enhance passenger experience and stimulate aviation consumption, aligning with the theme of "Civil Aviation Service Boosting Consumption Year" [1][11]. Group 1: Cultural Integration - Quanzhou Airport integrates Minnan culture into the travel experience, creating a sensory matrix that allows passengers to engage with the culture through various mediums [2][4]. - The airport has established a Minnan culture experience area, hosting over 10 cultural events this year, showcasing traditional arts and crafts to enhance cultural appreciation among travelers [4][6]. Group 2: Culinary Offerings - The airport promotes Minnan cuisine as a cultural vehicle, regularly introducing local delicacies and offering food delivery services to attract travelers [6][9]. - Special themed services, such as "Taste of Shitang," provide passengers with authentic Minnan snacks and meals, enhancing the culinary experience during flights [9]. Group 3: Infrastructure and Service Enhancements - Quanzhou Airport is upgrading its domestic terminal to reflect local cultural characteristics, incorporating elements from various districts and enhancing passenger comfort with modern seating and personalized spaces [7][10]. - The airport has launched a "One Ticket Free Tour of World Heritage Quanzhou" service, allowing travelers to explore 22 heritage sites, thus promoting tourism and cultural engagement [9][11]. Group 4: Strategic Initiatives - The airport is implementing an "Aviation + Cultural Tourism + Commerce" strategy to create an aviation economic ecosystem, fostering collaboration between traditional culture and modern trends [10]. - By utilizing live streaming and partnerships with travel agencies, the airport is enhancing visibility and accessibility of its cultural offerings, reaching over 3.55 million viewers in the first half of the year [10]. Group 5: Foreign Visitor Services - Quanzhou Airport has established a dedicated service team for foreign travelers, providing comprehensive support including travel guides and bilingual assistance to enhance the experience for international visitors [11].