中国青年报客户端讯（中青报·中青网记者 夏瑾）今年"五一"假期电影市场迎来了消费热潮。据灯塔专 业版最新数据，截至5月1日21时，2025年五一档首日票房达1.83亿，总场次达48.2万，观影总人次达 457.7万；截至5月2日13时38分，2025年五一档新片（含重映）总票房（含点映及预售）已突破3亿，影 片《水饺皇后》《猎金·游戏》《雷霆特攻队*》《人生开门红》《幽灵公主》《苍茫的天涯是我的爱》 等影片占据榜单前列。 与此同时，电影企业也在探索将观影流量转化为文旅消费场景的新路径。今年"五一"期间，万达电影推 出"影游中国"项目，并举办2025年首个市集活动——"寻味食光里"，将影院空间升级为集观影、美食、 手作于一体的社交娱乐场域，拓宽了观众在影城的活动空间，丰富了观影和互动体验，打造了"电影 +文旅+美食"的沉浸式消费新体验。 万达电影相关负责人介绍，"影游中国"是万达影城携手IMAX依托全国百余家特色影城资源打造的首个 电影+文旅"的深度体验新范式。该项目联动"五一档"上映的喜剧《人生开门红》，在沈阳、泉州、成 都、宁夏四城率先开启"跟着电影去旅游"的文旅联动项目，将观影地标与地方文旅、民俗特色深度 ...

Core Viewpoint - The integration of "film + cultural tourism" is becoming a significant direction for exploring new consumption scenarios, driven by national policies [1][10]. Group 1: Project Overview - The "Follow the Movie to Travel" initiative was launched by the National Film Administration and the Ministry of Culture and Tourism, encouraging deep collaboration between film, cultural tourism, and the catering industry [1][2]. - Wanda Film's "Yingyou China" project aims to create a new paradigm of film and cultural tourism experience, leveraging over a hundred unique cinema resources across the country [1][2]. Group 2: Event Details - The "Yingyou China" project will kick off in four cities—Shenyang, Quanzhou, Chengdu, and Ningxia—coinciding with the release of the comedy film "Life Opens the Door" during the May Day holiday [2]. - The "Xunwei Shiguangli" market event will take place in over a hundred Wanda cinemas, promoting a dual engagement of entertainment and cultural tourism across ten cities [4][6]. Group 3: Experience and Activities - The "Xunwei Shiguangli" market will feature local delicacies and traditional cultural activities, enhancing the audience's interactive experience within the cinema [6]. - The project aims to transform the cinema space into a social entertainment venue that combines film viewing, food, and hands-on cultural experiences [6][9]. Group 4: Strategic Development - Wanda Film is committed to its "Super Entertainment Space" strategy, which focuses on integrating cinema with diverse cultural experiences and enhancing audience engagement [9][10]. - The company plans to continue expanding the "Yingyou China" project, aiming for a multi-faceted experience from a single film [10].