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“影游中国”打造观影文旅新范式|文化中国行
Core Insights - The film market in China experienced a consumption boom during the "May Day" holiday, with the first day box office reaching 183 million and total attendance hitting 4.577 million [2] - The "May Day" holiday saw the launch of the "Taste of Time" market by Wanda Film, integrating food, traditional crafts, and film experiences across multiple cities [4][6] - The "Film + Cultural Tourism" integration model is becoming a key direction for exploring new consumption scenarios, supported by government initiatives [4][6] Box Office Performance - As of May 1, the first-day box office for the 2025 "May Day" period reached 183 million, with total screenings at 482,000 and total viewers at 4.577 million [2] - By May 2, the total box office for new films surpassed 300 million, with films like "The Dumpling Queen" and "Life Opens the Door" leading the charts [2] Market Activities - The "Taste of Time" market attracted large crowds, featuring local delicacies and interactive cultural activities, enhancing the overall consumer experience [4][6] - The event is part of Wanda's "Film + Tourism" project, which aims to create immersive consumption experiences by combining cinema with local culture and cuisine [6] Strategic Initiatives - Wanda Film is actively exploring new paths to convert viewing traffic into cultural tourism consumption, launching the "Film + Tourism" project to enhance audience engagement [6] - The project aims to create a multi-dimensional entertainment experience by linking cinema with local tourism and cultural features, promoting high-quality development in the film and tourism industries [6]
万达电影创新融合电影文旅消费新场景 践行打造“超级娱乐空间”
Bei Jing Wan Bao· 2025-05-01 03:06
Core Viewpoint - The integration of "film + cultural tourism" is becoming a significant direction for exploring new consumption scenarios, driven by national policies [1][10]. Group 1: Project Overview - The "Follow the Movie to Travel" initiative was launched by the National Film Administration and the Ministry of Culture and Tourism, encouraging deep collaboration between film, cultural tourism, and the catering industry [1][2]. - Wanda Film's "Yingyou China" project aims to create a new paradigm of film and cultural tourism experience, leveraging over a hundred unique cinema resources across the country [1][2]. Group 2: Event Details - The "Yingyou China" project will kick off in four cities—Shenyang, Quanzhou, Chengdu, and Ningxia—coinciding with the release of the comedy film "Life Opens the Door" during the May Day holiday [2]. - The "Xunwei Shiguangli" market event will take place in over a hundred Wanda cinemas, promoting a dual engagement of entertainment and cultural tourism across ten cities [4][6]. Group 3: Experience and Activities - The "Xunwei Shiguangli" market will feature local delicacies and traditional cultural activities, enhancing the audience's interactive experience within the cinema [6]. - The project aims to transform the cinema space into a social entertainment venue that combines film viewing, food, and hands-on cultural experiences [6][9]. Group 4: Strategic Development - Wanda Film is committed to its "Super Entertainment Space" strategy, which focuses on integrating cinema with diverse cultural experiences and enhancing audience engagement [9][10]. - The company plans to continue expanding the "Yingyou China" project, aiming for a multi-faceted experience from a single film [10].