影视+文旅
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银幕内外气象万千
Jing Ji Ri Bao· 2026-01-10 21:57
2025年,电影院无数次亮起的银幕灯光为我们的生活增添了一抹亮色。从春节档到贺岁档,从动画史诗 到现实观照,每一部爆款的诞生,都如同一次与观众的深情击掌。这背后,是电影市场的持续繁荣。国 家电影局统计数据显示,2025年,全国电影票房达518.32亿元,国产电影票房412.93亿元,占比为 79.67%,城市院线观影人次为12.38亿。 动画电影爆发 2025年的大银幕,是一场"一超多强"的集体绽放。我们从《哪吒之魔童闹海》昂扬的国风新章中感受创 新激情,在《浪浪山小妖怪》的凡人叙事里体味温暖共鸣,更随《志愿军:浴血和平》波澜壮阔的历史 画卷重温初心、汲取力量。这些植根中华文化、映照时代精神的银幕之作,以多元的艺术表达激荡起广 泛而深沉的情感共鸣。 "好电影"门槛提高 这一年,"好电影"的门槛进一步提高。以2025年暑期档为例,豆瓣评分超过8分的《南京照相馆》《浪 浪山小妖怪》《捕风追影》等高口碑影片不仅票房表现稳健,更展现出强劲的长尾效应,印证了"好电 影"的市场回报周期正在延长。此外,以情感共鸣、奇观打造、身份感认同等观影体验为代表的极致长 板同样是为观众创造"超值感"的加分项。 动画电影在这一年迎来了历 ...
跟着《老舅》逛吉林,邂逅人间烟火
Xin Lang Cai Jing· 2025-12-20 03:36
长白时评评论员 唐小兰 频频"出镜"的吉林,借势"出圈"。《老舅》的热播不仅让上世纪90年代东北的奋斗故事深入人心,更让 吉林借势出圈,实现从影视取景地到文旅目的地的热度跃迁。剧中修旧如旧的老街招牌、外露的供暖管 道、小卖部里的彩色糖果,这些充满生活质感的细节,成功实现了"影视流量"向"文旅流量"的转化,让 昔日冷清的老街因打卡热潮焕发新生,工业遗址变身网红地标,影视IP的传播力成功转化为文旅吸引 力,汇成了吉林变迁发展的滚滚洪流。 "影视+文旅"如何相融?跟着《老舅》逛吉林,既从平凡视角窥见城市变迁,又感受到小人物身上的坚 韧与温暖,透过一部剧解锁一座城的青春、奋斗与烟火密码。"影视+文旅" 早已超越了简单的流量嫁 接、场景复刻,而在引起情感共鸣、文化深耕与产业协同的多位共振中,打造"一地一品"的差异化标 识,避免同质化竞争,成为激活文化消费、重塑地域品牌的新引擎。 "一部剧带火一座城",然后呢?电视剧《老舅》正在央视电视剧频道热播,游客循着剧中场景奔赴而 来,带来的不仅是影视IP的打卡潮,更带动餐饮、民俗、文化、冰雪等行业的热度攀升,让"一部剧带 火一座城"具象化。当影视IP的热度褪去,吉林要避免"剧冷城 ...
“有些路,不等开放,也能出发”
Xin Lang Cai Jing· 2025-12-19 18:23
(来源:团结报) "近两年,新疆持续居于台湾民众大陆游目的地榜首,成都、重庆、张家界等地也保持较高热度。"高雄 市旅行商业同业公会理事长蔡宗佑接受采访时指出,大陆游一直深受年长者喜爱,随着社交平台旅游信 息日益丰富,越来越多年轻人也产生"去看一看"的意愿。 他说,大陆旅游服务品质不断提升,已获普遍认可,"只要去过就会改观"。 影视作品也成为推动大陆游升温的重要因素。《联合报》报道指出,大陆"影视+文旅"融合效果显著, 以今春在台湾掀起追剧热潮的大陆都市爱情剧《难哄》为例,剧中呈现的重庆风貌吸引不少剧迷跨 海"打卡"。数据显示,3月以来,台湾赴重庆机票搜索量同比增长240%,洪崖洞等取景地的客流量也显 著上升。 大陆推出的多项便利化措施也获得积极反响。近期"首来族"申办台胞证费用减免政策、可签发一次有效 台胞证的口岸数量增加至100个等举措,为台湾游客提供切实便利。台湾《远见》杂志评价,"禁团 令"还挂在墙上,台湾人的行李箱早就跨过海峡。游客用双脚证明,"有些路,不等开放,也能出发"。 当下,较少的直航点与航班班次使得旅途更显周折。蔡宗佑介绍,台湾民众常需转机,耗时且影响出游 心情。不少游客目前选择先飞金门,经 ...
金鸡报晓耀盐城!短剧之城携三大计划向全球影视英才发出邀约
Yang Zi Wan Bao Wang· 2025-11-13 06:21
Core Insights - The 38th China Golden Rooster and Hundred Flowers Film Festival's "Golden Rooster Awakening Night" was launched on November 12, showcasing the film and television industry's full chain and promoting Yancheng as "NICE Yancheng · Short Drama City" [1] - Yancheng's unique qualities are highlighted, focusing on its strategic layout and policy support for the short drama industry, inviting collaboration from national and global film talents [2] Group 1 - The event was hosted by renowned actor Guo Xiaodong, with notable attendees including members of the China Federation of Literary and Art Circles and the China Film Association, as well as industry directors, producers, and scholars [1] - Three major support initiatives were announced: "Student Plan" focusing on nurturing film school students, "Role Plan" aimed at discovering new talent through a "manager + newcomer actor" model, and "Light Boat Plan" promoting the integration of film art with local cultural tourism [1] Group 2 - Yancheng's unique character is defined by the core values of "Natural, Interesting, Colorful, Enthusiastic," supported by a strategic layout termed "Four Threes," which includes three major bases, over 30 diverse filming locations, and three service guarantees for film crews [2] - The city expressed four collaboration expectations: enhancing film investment cooperation, building a complete industry ecosystem, nurturing excellent film talents, and exploring new "film + cultural tourism" scenarios to create a virtuous cycle between film and urban development [2] - Four short films will premiere on November 13, showcasing new generation filmmakers and providing a significant platform for their work [2]
科技赋能“影视+文旅” 新质生产力催生“电影+”消费新生态
Yang Shi Wang· 2025-10-08 06:14
Core Insights - The integration of film and tourism is becoming a new trend in various regions of China, with themed travel routes being developed to attract visitors [1][9] Group 1: Film-Related Tourism - During the National Day and Mid-Autumn Festival holidays, regions like Beijing, Anhui, and Sichuan launched multiple movie-themed travel routes, promoting the concept of "visiting locations featured in films" [1] - Huangshan, known for its stunning landscapes and as an inspiration for the movie "Avatar," attracted over 30,000 visitors daily during the holiday period [3] - Ma'anshan has become a cultural hotspot due to its connection with the animated film "Chang'an 30,000 Li" and poet Li Bai, offering themed activities that blend film and local culture [5][7] Group 2: Cultural and Technological Integration - The "Empire Code - Qin Shi Huang's Tomb" XR experience project combines technology and culture, enhancing visitor engagement through immersive experiences [11] - West Lake in Hangzhou, a filming location for several movies, introduced new tech-driven attractions, including a 3D dynamic display and a music performance venue, drawing significant tourist interest [13] - The Tang City and Han City film shooting bases in Hubei have become popular due to their historical ambiance, with over 300 films shot there, leading to increased visitor numbers [15][17] Group 3: Industry Development and Innovation - The Chinese film market is experiencing a resurgence, with new production capabilities and a focus on digital and intelligent transformation, fostering the emergence of new film production bases [19][21] - The film "Nezha" has set records and exemplified the deep integration of film and technology, leading to significant upgrades in the Chinese film industry [21][23] - Qingdao Oriental Movie Metropolis has developed a comprehensive digital filming solution, enhancing production efficiency and quality through advanced technology [23]
假期去哪玩?跟着这些影视剧游广东!
Nan Fang Du Shi Bao· 2025-10-06 02:52
Core Insights - The article highlights the increasing trend of tourists visiting Guangdong's popular filming locations during the National Day and Mid-Autumn Festival holidays, with a reported 15.168 million visitors from October 1 to 4, marking a 4.9% year-on-year increase [1] Group 1: Tourism and Filming Locations - Guangdong's 4A and above scenic spots received 15.168 million visitors during the holiday period, reflecting a growing interest in tourism linked to popular films and TV shows [1] - The article emphasizes the trend of tourists visiting filming locations from popular movies and dramas, showcasing how these sites have become new travel hotspots [2] Group 2: Specific Filming Locations in Guangdong - Guangzhou has become a prominent filming location, with notable scenes from the film "日掛中天" shot in various local spots, including the bustling Shisan Hang clothing wholesale market and the serene Xinghai Park [4] - Shenzhen is highlighted for its modern urban landscape, serving as a backdrop for many Hong Kong dramas, with iconic buildings frequently appearing in these productions [6] - Dongguan is recognized for its natural scenery, with locations like the Tongsha Ecological Park featured in films such as "热辣滚烫" and the "白夜" series [8] - Jiangmen has gained attention for its suspenseful films, with recent productions like "棋士" and "扫毒风暴" enhancing its reputation as a filming destination [10] - Yangjiang's unique karst landscape and rural charm were showcased in the film "长安的荔枝," highlighting the region's natural beauty [12][13] - Huizhou is noted for its picturesque coastline, with several films, including "追光的日子" and "扫黑·决战," filmed in the area, showcasing its diverse settings [14] Group 3: Policy and Industry Support - The integration of film and tourism is becoming a new trend, with initiatives like the "影视文旅消费融合年" launched to enhance opportunities for both industries [16] - Guangdong is actively promoting its film tourism resources, with the release of 56 tourism routes and electronic guides to attract visitors to filming locations [18]
宁夏石嘴山:老矿区变打卡地
Xin Hua Wang· 2025-10-05 01:35
Core Insights - The transformation of the Shitanjing industrial area into a cultural and tourism destination has significantly increased visitor numbers, with annual tourists rising sixfold compared to 2020 [2] - The local government is actively promoting the integration of film and tourism, utilizing historical sites for filming and enhancing local businesses [2][5] - The establishment of the Dabu Kou Industrial Heritage Park has attracted over one million visitors since its opening, showcasing the region's industrial history [5] Group 1: Industrial Heritage and Tourism Development - The Shitanjing area, once a coal mining hub, has preserved structures from the 1960s to 1990s, which are now used as filming locations for over 30 films [2] - The Dabu Kou Industrial Heritage Park, built on the site of a former coal washing plant, has become a cultural park, receiving more than one million visitors in nearly five years [5] - The local government is implementing legislation to protect and utilize industrial heritage, aiming to enhance industrial tourism and regional characteristics [5] Group 2: Community and Economic Impact - The integration of film and tourism has revitalized local businesses, with government support for filming locations and the conversion of unused facilities into accommodations and dining options [2][5] - Local residents, such as former miners, are engaged in sharing the history of the area, contributing to the cultural narrative and tourism experience [2] - Future plans include developing comprehensive tourism facilities and creating distinctive tourism routes that connect ecological landscapes and industrial heritage sites [5]
“影视+文旅”,有消费券有新线路 金熊猫奖邀你实惠赏四川
Si Chuan Ri Bao· 2025-09-07 01:49
Core Viewpoint - The "Golden Panda Award" film screening event is promoting a new consumption experience by integrating film, food, tourism, and public welfare in Sichuan's diverse cultural scenes [1] Summary by Relevant Sections Event Details - The event runs from August to December, with film consumption vouchers available online every Friday to Sunday at 10 AM [1] - A special group coupon package worth 66 yuan is available from August 29 to September 29, covering over 100,000 merchants across Sichuan, with a total issuance amount exceeding 6 million yuan [1] - Users can participate in interactive tasks to win movie tickets and other rewards from August 29 to October 8 [1] Thematic Tourism Routes - Fourteen themed tourism routes are launched, connecting film with cultural landmarks and unique scenes in Sichuan [1] - The "Revolutionary Light and Shadow Journey" focuses on historical sites related to Deng Xiaoping in Guang'an and Huaying Mountain, integrating relevant film works [1] - Other routes include "Cultural Immersion Journey" and "Myth into Reality Journey," utilizing scenic spots like Jiuzhaigou and Qingcheng Mountain to transform literary classics and myths into real experiences [1] - Additional routes cover panda ecological observation, photography in the western Sichuan plateau, hiking on the Shu Road, heritage experiences from the Three-Line Construction, tea culture transmission, and sci-fi technology interactions, creating a new cultural tourism landscape [1]
暑期游 “热力收官”: 周边亲子游霸榜 影视打卡、品质消费掀热潮
Mei Ri Shang Bao· 2025-09-01 23:36
Group 1 - The summer tourism season in Hangzhou has concluded, with the city showing strong performance in nearby and family travel due to its ecological advantages and rich cultural experiences [2] - Hangzhou ranked as the top destination for domestic nearby travel, with over 60% of visitors coming from cities in the Yangtze River Delta, indicating a trend towards weekend short trips and leisure escapes [2] - Hotel bookings in Hangzhou increased by 17% year-on-year, driven by family travelers, with popular attractions including Lingyin Feilai Peak and West Lake [2] Group 2 - Local residents in Hangzhou are also actively traveling, with popular destinations including Shanghai, Beijing, Chengdu, and Nanjing, reflecting a mix of cross-city cultural experiences and short leisure trips [3] - The influence of film and television on tourism has become a new growth point, with significant increases in tourism orders for locations featured in popular shows, such as a 68% rise in searches for the Nalati Scenic Area in Xinjiang [5] - The integration of film and tourism is providing emotional value to travel experiences and injecting new vitality into destinations, marking it as an important growth area for the summer tourism market [5] Group 3 - The outbound tourism market has shown a strong recovery, with short-haul destinations like Japan and Thailand gaining popularity, evidenced by a 98% increase in hotel bookings in Okinawa, Japan [6] - Long-haul travel demand is also increasing, with destinations like Iceland and Greece seeing over 50% growth in orders, supported by measures to alleviate travelers' concerns about visa issues [6] - The trend of "off-peak travel" is emerging, with significant price drops for flights and hotels to popular destinations, providing high-value travel opportunities for budget-conscious travelers [7] Group 4 - The overall consumption in the tourism sector is becoming more rational, with travelers prioritizing value for money and quality experiences, particularly in Hangzhou where family and customized travel products are in high demand [7] - The successful performance of Hangzhou's summer tourism is attributed to its cultural and tourism resources, as well as the deepening integration of tourism in the Yangtze River Delta region [7]
“影视+”撬动文旅消费新场景 不断“刷新”地方文旅经济新活力
Yang Shi Wang· 2025-08-30 06:27
Group 1: Red Tourism Surge in Nanjing - The movie "Nanjing Photo Studio" has sparked a wave of red tourism in Nanjing, Jiangsu Province during the summer [1] - The Nanjing Massacre Memorial Hall has seen an average daily visitor count of 25,000, with many young people visiting to learn about history after watching the film [3] - The Rain Flower Terrace Martyrs Memorial has also experienced a peak in visitors, averaging 11,000 daily, with a significant number of young attendees [5] Group 2: Tourism Boom from "Living Things" Drama - The drama "Living Things," filmed in Shandong's Rizhao and Linyi, has led to a tourism surge in these locations [6] - The story of "Living Things" focuses on land changes in rural southern Shandong, with over 450 films shot in the area, resulting in a notable increase in visitors [8] - Linyi County has launched a "Travel with Film" cultural tourism project, featuring themed routes like "Living Things: The Legacy of Yimeng," allowing tourists to relive classic scenes [11] Group 3: Impact of "Wang Wang Mountain Little Monster" Animation - The animated film "Wang Wang Mountain Little Monster" is currently popular, showcasing ancient architecture in Shanxi, attracting many visitors [12] - At least 10 filming locations in Shanxi are featured in the movie, with the Yong'an Zen Temple in Datong County being a notable site that draws tourists [14] - To enhance visitor experience, the scenic area has introduced immersive performances, increasing the frequency of shows to provide a unique cultural experience [16][17]