影视+文旅

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科技赋能“影视+文旅” 新质生产力催生“电影+”消费新生态
Yang Shi Wang· 2025-10-08 06:14
央视网消息:国庆中秋假期期间,北京、安徽、四川等地推出多条电影主题旅游线路,"跟着电影去打卡"成为新风尚。不少影视爱好者循 着电影镜头,走进影片中的山与水,开启别样的文旅体验。 金秋十月的黄山,云海翻腾间,嶙峋怪石与挺拔苍松相映成趣。作为电影《阿凡达》的灵感来源地,黄山的奇幻山水吸引了大批游客。不 少游客带着"寻找电影场景"的期待而来。中秋国庆假期,黄山风景区每天进山游客都超过3万人。 如果说黄山是因"电影场景"吸引游客,而安徽马鞍山市,则因一部电影与一位诗人的联结,成了文化爱好者的打卡地。动画电影《长安三 万里》中,"轻舟已过万重山"的壮阔意境、李白"举杯邀明月"的浪漫形象,让无数观众对诗仙的人生轨迹产生好奇。而马鞍山正是李白晚年居 住、终老的地方,采石矶更是传说中他"捉月落水"的诗意之地。当地也抓住影视IP带来的文旅机遇,搭建"影视+旅游"的桥梁,推出"跟着影视 游马鞍山"主题活动。活动不仅设计了"李白文化寻踪线",串联起采石矶、太白楼、李白墓园等景点,还在沿途设置了电影场景打卡牌、诗词 互动游戏,让游客在欣赏山水的同时,更能深度感受影视与文化交融的独特魅力。 目前,安徽各地梳理掌握电影拍摄地、取景地和故 ...
假期去哪玩?跟着这些影视剧游广东!
Nan Fang Du Shi Bao· 2025-10-06 02:52
国庆中秋双节假期进入后半程,据悉,10月1日至4日,广东省4A级及以上景区接待游客1516.8万人次, 同比增长4.9%。随着影视市场的回暖,在假期跟随热门影视剧打卡取景地,是许多游客的旅行新潮 流。 假期过半,还能去哪玩?不妨跟着这些影视热门取景地来游广东。 广州 浓厚的人文气息和市井生活烟火气,让广州成为不少影视作品的取景地。助辛芷蕾斩获威尼斯影后的粤 产影片《日掛中天》全程在广东取景拍摄,影片中不少场景就来自广州:从十三行服装批发市场的人声 鼎沸,到星海公园的幽静氛围;从东山口的文艺气息,到五羊新城的市井生活等。影片中男女主角"葆 树"和"美云"之间一场关键的决裂戏,就取景于星海公园的一座凉亭。 前身为国营紫坭糖厂的紫泥堂文化创意园,在2013年通过"微更新"改造计划焕发新生,也逐渐成为大湾 区重要的影视基地。今年暑期档由成龙、张子枫、梁家辉等领衔主演的动作大片《捕风追影》曾在此取 景,紫泥堂116栋摄影棚就是影片中梁家辉和他的养子团"打趸"的地方,墙壁上依旧保留着电影拍摄时 绘制的涂鸦图案。 而阳春市岗美镇荔村保持原生态的百年荔枝园更是片中核心场景,导演团队为还原岭南荔枝种植的景 象,在河畔搭建起木质 ...
宁夏石嘴山:老矿区变打卡地
Xin Hua Wang· 2025-10-05 01:35
63岁的葛义红是 "勘景专家",曾帮《万里归途》剧组找到经典的"红湖"场景。"在石炭井工作生活 了40多年,这里的沟沟坎坎我都了如指掌,我希望将石炭井的故事讲述给更多的人们。"她说。 位于城区的大武口工业遗址公园同样热门。"十一"假期,游客们在"工字广场"的雕像前合影留念, 在"五湖四海路"缅怀为"三线"建设作出贡献的先辈,在公园内的火车站体验乘坐绿皮小火车的乐趣,在 贺兰山陶瓷艺术馆亲手设计制作作品…… 石炭井工业文旅影视小镇。新华社记者邹欣媛 摄 新华社银川10月4日电 题:宁夏石嘴山:老矿区变打卡地 新华社记者邹欣媛 国庆长假,在石炭井工业文旅影视小镇,红砖厂房、老式汽车、矿工食堂……吸引着各地游客前来 打卡。"我从小在这里长大,离开了几十年,没想到这些建筑还保存完好,路上人群熙熙攘攘,不禁让 人触景生情。"专程从江苏来此的张女士说。 漫步于贺兰山腹地的宁夏石嘴山市大武口区石炭井街道,"穿越感"油然而生。石炭井街道办事处党 工委书记王鹏说,为了响应国家"三线"建设号召,当时数万名矿工从五湖四海奔赴贺兰山腹地,建矿采 煤、修路架桥,将这里打造成重要工业基地。历经矿区资源枯竭和贺兰山生态整治,如今完好保留的 ...
“影视+文旅”,有消费券有新线路 金熊猫奖邀你实惠赏四川
Si Chuan Ri Bao· 2025-09-07 01:49
Core Viewpoint - The "Golden Panda Award" film screening event is promoting a new consumption experience by integrating film, food, tourism, and public welfare in Sichuan's diverse cultural scenes [1] Summary by Relevant Sections Event Details - The event runs from August to December, with film consumption vouchers available online every Friday to Sunday at 10 AM [1] - A special group coupon package worth 66 yuan is available from August 29 to September 29, covering over 100,000 merchants across Sichuan, with a total issuance amount exceeding 6 million yuan [1] - Users can participate in interactive tasks to win movie tickets and other rewards from August 29 to October 8 [1] Thematic Tourism Routes - Fourteen themed tourism routes are launched, connecting film with cultural landmarks and unique scenes in Sichuan [1] - The "Revolutionary Light and Shadow Journey" focuses on historical sites related to Deng Xiaoping in Guang'an and Huaying Mountain, integrating relevant film works [1] - Other routes include "Cultural Immersion Journey" and "Myth into Reality Journey," utilizing scenic spots like Jiuzhaigou and Qingcheng Mountain to transform literary classics and myths into real experiences [1] - Additional routes cover panda ecological observation, photography in the western Sichuan plateau, hiking on the Shu Road, heritage experiences from the Three-Line Construction, tea culture transmission, and sci-fi technology interactions, creating a new cultural tourism landscape [1]
暑期游 “热力收官”: 周边亲子游霸榜 影视打卡、品质消费掀热潮
Mei Ri Shang Bao· 2025-09-01 23:36
Group 1 - The summer tourism season in Hangzhou has concluded, with the city showing strong performance in nearby and family travel due to its ecological advantages and rich cultural experiences [2] - Hangzhou ranked as the top destination for domestic nearby travel, with over 60% of visitors coming from cities in the Yangtze River Delta, indicating a trend towards weekend short trips and leisure escapes [2] - Hotel bookings in Hangzhou increased by 17% year-on-year, driven by family travelers, with popular attractions including Lingyin Feilai Peak and West Lake [2] Group 2 - Local residents in Hangzhou are also actively traveling, with popular destinations including Shanghai, Beijing, Chengdu, and Nanjing, reflecting a mix of cross-city cultural experiences and short leisure trips [3] - The influence of film and television on tourism has become a new growth point, with significant increases in tourism orders for locations featured in popular shows, such as a 68% rise in searches for the Nalati Scenic Area in Xinjiang [5] - The integration of film and tourism is providing emotional value to travel experiences and injecting new vitality into destinations, marking it as an important growth area for the summer tourism market [5] Group 3 - The outbound tourism market has shown a strong recovery, with short-haul destinations like Japan and Thailand gaining popularity, evidenced by a 98% increase in hotel bookings in Okinawa, Japan [6] - Long-haul travel demand is also increasing, with destinations like Iceland and Greece seeing over 50% growth in orders, supported by measures to alleviate travelers' concerns about visa issues [6] - The trend of "off-peak travel" is emerging, with significant price drops for flights and hotels to popular destinations, providing high-value travel opportunities for budget-conscious travelers [7] Group 4 - The overall consumption in the tourism sector is becoming more rational, with travelers prioritizing value for money and quality experiences, particularly in Hangzhou where family and customized travel products are in high demand [7] - The successful performance of Hangzhou's summer tourism is attributed to its cultural and tourism resources, as well as the deepening integration of tourism in the Yangtze River Delta region [7]
“影视+”撬动文旅消费新场景 不断“刷新”地方文旅经济新活力
Yang Shi Wang· 2025-08-30 06:27
Group 1: Red Tourism Surge in Nanjing - The movie "Nanjing Photo Studio" has sparked a wave of red tourism in Nanjing, Jiangsu Province during the summer [1] - The Nanjing Massacre Memorial Hall has seen an average daily visitor count of 25,000, with many young people visiting to learn about history after watching the film [3] - The Rain Flower Terrace Martyrs Memorial has also experienced a peak in visitors, averaging 11,000 daily, with a significant number of young attendees [5] Group 2: Tourism Boom from "Living Things" Drama - The drama "Living Things," filmed in Shandong's Rizhao and Linyi, has led to a tourism surge in these locations [6] - The story of "Living Things" focuses on land changes in rural southern Shandong, with over 450 films shot in the area, resulting in a notable increase in visitors [8] - Linyi County has launched a "Travel with Film" cultural tourism project, featuring themed routes like "Living Things: The Legacy of Yimeng," allowing tourists to relive classic scenes [11] Group 3: Impact of "Wang Wang Mountain Little Monster" Animation - The animated film "Wang Wang Mountain Little Monster" is currently popular, showcasing ancient architecture in Shanxi, attracting many visitors [12] - At least 10 filming locations in Shanxi are featured in the movie, with the Yong'an Zen Temple in Datong County being a notable site that draws tourists [14] - To enhance visitor experience, the scenic area has introduced immersive performances, increasing the frequency of shows to provide a unique cultural experience [16][17]
借势影视IP热潮,临沂掀起“跟着影视游”新风暴
Qi Lu Wan Bao Wang· 2025-08-28 07:47
Core Insights - The recent popularity of the TV series "Our Mountains" and "Life of All Things" has significantly boosted viewership and tourism in Linyi, with "Life of All Things" achieving a peak viewership share of 52.84% and a total of 1.767 billion views [1] - Linyi's cultural and tourism bureau has effectively transformed the popularity of these series into tourism momentum, launching the "Follow the Film and TV to Travel in Linyi" campaign [1][3] Group 1: Impact on Tourism - The filming locations have become popular tourist destinations, with the Red Sister's hometown tourism area in Yinan County attracting a large number of visitors eager to experience the settings from the shows [2] - Local cuisine featured in the series, such as "pancakes with green onions," has become a must-try for tourists, enhancing the overall visitor experience [2] Group 2: Marketing and Promotion Strategies - Linyi's cultural and tourism bureau has implemented a multi-dimensional promotional strategy, creating over ten promotional series and trending topics on social media to sustain interest [3] - The integration of various media formats, including short videos and live broadcasts, has successfully reached a wider audience, with over 20 pieces of content exceeding 5 million views [3] Group 3: Media Coverage and Publicity - National media outlets, including CCTV and major news websites, have reported on the phenomenon of film and television boosting tourism in Linyi, further enhancing the city's profile [4] Group 4: Visitor Engagement Activities - A series of immersive and interactive activities have been organized to convert fans of the shows into actual visitors, including media tours and deep-dive experiences into the storylines [6][7] - The "I Am a Character in the Drama" project allows visitors to engage with the historical and cultural narratives depicted in the series [7] Group 5: Economic Impact and Projections - The tourism bureau anticipates that visitor numbers will exceed 2 million during the summer season, driven by promotional strategies and themed travel packages [8] - Various initiatives, such as discounted travel packages and collaborations with travel platforms, aim to lower barriers for tourists and enhance the overall economic impact of the film and tourism synergy [8] Group 6: Future Plans - Linyi plans to continue leveraging film and television IPs to explore local tourism resources and maintain the momentum of the "Follow the Film and TV to Travel in Linyi" initiative [9] - The city is committed to implementing policies that support the high-quality development of the film industry, aiming to attract more visitors through cinematic storytelling [9]
体育赛事引流 文旅消费变现
Jin Rong Shi Bao· 2025-08-08 07:59
Group 1 - The "Su Super League" has gained significant popularity, attracting 195,700 spectators in its first three rounds, with a peak attendance of 22,613, nearly matching the average attendance of the first 13 rounds of the Chinese Super League [1] - The league has stimulated cultural and tourism consumption in Jiangsu, with a 14.63% increase in tourism spending in six host cities during the Dragon Boat Festival, showcasing a new model of "sports events driving cultural and tourism consumption" [1] - Financial institutions are actively supporting the development of the cultural and sports industry in Jiangsu, leveraging the success of the "Su Super League" to enhance local economic growth [2] Group 2 - Jiangsu Bank is the main sponsor of the "Su Super League" and has previously sponsored other sports events, aiming to create a "cultural finance" brand and explore the "finance + sports" model [3] - Other banks in Jiangsu are also supporting cultural and sports events, with initiatives like promoting tourism alongside traditional dragon boat races [4][5] - The "Su Super League" has led to a surge in ticket prices, with some tickets being resold for as much as 600 yuan, indicating a strong demand that benefits various sectors including dining and accommodation [6] Group 3 - The success of the "Su Super League" has provided a reference for other regions in China to stimulate consumption through a "watching + X" model, capturing a broader consumer base [7] - The integration of cultural symbols and tourism, as seen with the "Su Super League," is a valuable experience for revitalizing markets [8] - Agricultural Bank of Jiangsu has supported the Grand Canal tourism and cultural heritage projects with over 1 billion yuan, promoting financial services tailored to the cultural tourism industry [9]
广东影视“政策包”引力足 全国影视头部企业齐聚广州
Guang Zhou Ri Bao· 2025-06-20 02:03
Group 1 - The Guangdong Provincial Film and Television Industry Policy aims to promote high-quality development in the industry through 15 specific measures, including the establishment of a film creation topic library and support for talent cultivation [2][5] - The policy is the first of its kind in China to cover various formats such as theatrical films, TV dramas, web dramas, and micro-short dramas, indicating a comprehensive approach to the industry [2][5] - Representatives from major networks and production companies view Guangdong as a land of opportunities for filmmakers, highlighting the region's rich cultural heritage and unique storytelling potential [3][4] Group 2 - The potential for developing Lingnan cultural IP is significant, with many companies expressing interest in collaborating to create content that reflects the region's historical and cultural depth [4][5] - Companies are eager to leverage Guangdong's high-tech enterprises to enhance cultural innovation in film and television, suggesting a trend towards integrating technology with creative content [4][5] - The Guangdong policy has attracted top industry players, leading to a surge in quality projects and innovative ideas being brought to the region [5][6] Group 3 - Companies like Tencent Video are actively developing projects in Guangdong, indicating a strong alignment between the region's supportive environment and the industry's needs for collaboration and innovation [6] - The successful implementation of projects in Guangdong, such as the web drama "Endless End," showcases the effectiveness of government support throughout the creative process [5][6] - The emphasis on local storytelling and real location shooting is seen as a way to enhance the cultural relevance of productions while also boosting local tourism [3][4]
山东出台措施鼓励微短剧创作 单部最高可获100万元资金奖励
Zheng Quan Shi Bao Wang· 2025-05-22 07:36
Core Viewpoint - Shandong Province is promoting the high-quality development of micro-short films through various policies and initiatives, including the establishment of a filming service alliance and financial incentives for creators [1][2]. Group 1: Policy Initiatives - The fourth Shandong Network Audio-Visual Conference will be held from May 27 to 29 in Yantai, focusing on micro-short films [1]. - Shandong has issued measures to promote the high-quality development of micro-short films, including a creative plan involving 17 provincial departments [1][2]. - The province plans to launch a series of high-quality micro-short films annually, focusing on significant themes and establishing a project database for scripts [1]. Group 2: Financial Incentives - Shandong will increase financial rewards for micro-short films, with a maximum funding of 1 million yuan per film [2]. - Local governments are encouraged to implement their own support policies for micro-short film production [2]. Group 3: Infrastructure Development - The province aims to enhance existing film base functionalities and create new filming locations for micro-short films [2]. - Nine filming bases have been officially recognized, including locations in Jinan, Qingdao, and Yantai [2]. Group 4: Technological Integration - Shandong encourages the application of artificial intelligence in all stages of micro-short film production, from planning to post-production [2]. - The province supports the establishment of innovation labs in universities and enterprises for micro-short film technology [2]. Group 5: Economic Impact - The "film + tourism" strategy has attracted major platforms like iQIYI and over 2,900 film institutions to Shandong, resulting in significant tourism revenue [3]. - Successful projects like the drama "Southbound Northbound" and micro-short film "When Starlight Falls into the Flower Sea" have generated substantial economic benefits for their filming locations [3].