Core Insights - The event hosted by Sunrate focused on opportunities and challenges in the European fashion market, providing a fast track for apparel companies to enter this market [1] Group 1: ABOUT YOU and OTTO Platforms - ABOUT YOU is rapidly emerging as a preferred fashion platform for young consumers in Europe, particularly among women [3] - OTTO platform has over 12.2 million active users, accounting for more than 15% of Germany's total population, showcasing its strong market penetration [3] - OTTO offers both self-operated and semi-managed operational models to cater to diverse seller needs [3] Group 2: Sustainable Development and Compliance - OTTO emphasizes sustainable development, providing additional traffic support for compliant products [4] - Sunrate's solutions enhance cash flow and expansion pace for cross-border sellers by addressing pain points in payment processes [4] - Sunrate collaborates with major banks to offer a variety of global multi-currency and local collection accounts, improving fund turnover efficiency [4] Group 3: VAT and EPR Compliance - The event included a comprehensive guide on VAT registration and EPR requirements in Europe, crucial for cross-border operations [5] - The presentation clarified VAT registration triggers, tax rate differences, and necessary materials for registration [5] - EPR requirements were discussed, particularly focusing on Germany's packaging law and compliance steps [5] Group 4: Brand Expansion Strategies - The presentation outlined a three-stage approach for Chinese apparel brands to successfully expand internationally, transitioning from product-based to brand-based strategies [5] - Key strategies include prioritizing quality content for brand recognition, forming localized teams, and building private domain operations to enhance customer loyalty [5] Group 5: Future Directions - The event served as a platform for resource integration and ecosystem collaboration, with Sunrate planning to continue supporting Chinese companies in global market expansion through integrated services [6]