Core Insights - Sichuan aims to achieve a tourism expenditure of 2 trillion yuan by 2027, transitioning from a resource-rich province to an industry powerhouse in cultural tourism [1] - The "Jinxiutianfu·Anyi Sichuan" brand is a strategic initiative to enhance the province's cultural tourism image and competitiveness [2][3] Group 1: Brand Development - The "Jinxiutianfu·Anyi Sichuan" brand encapsulates the unique natural beauty and cultural richness of Sichuan, reflecting a lifestyle that resonates with contemporary travelers [2][3] - The brand aims to meet the evolving demands of tourists who seek personalized, high-quality, and diverse cultural experiences [3] Group 2: Systematic Approach - Building a cultural tourism brand requires both external appeal and internal substance, with efforts to create world-class tourism landmarks and enhance international influence [5] - Sichuan is developing premium tourism routes that integrate cultural and natural resources, exemplified by the "Tracing Li Bai's Hometown·Exploring Panda Habitat" route [7] Group 3: New Tourism Models - Sichuan is shifting from traditional sightseeing to a comprehensive tourism experience, promoting "all-region and all-industry" tourism development [8] - The province is constructing a multi-dimensional tourism network that connects attractions, cities, and rural areas, catering to diverse visitor needs [8][9] Group 4: Innovative Integration - The "Cultural Tourism +" approach fosters synergies between tourism and other sectors, enhancing visitor engagement and extending the consumption chain [10] - Examples include music integration in Chengdu and culinary experiences in Leshan, transforming tourists from mere observers to active participants [10]