Core Points - The Sichuan Provincial Committee has approved a significant decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province [1][2] - This initiative aligns with the central government's strategic deployment to enhance cultural and tourism development, reflecting the importance placed on Sichuan's unique resources and cultural heritage [1][2][3] - The decision emphasizes the need for a coordinated approach to modernize the province, addressing the growing public demand for high-quality cultural and tourism experiences [1][3] Group 1: Strategic Importance - The meeting was held during a critical period for planning the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," highlighting the urgency of advancing cultural and tourism integration [2] - The decision is rooted in the recognition of Sichuan's rich cultural resources, including over 305.7 million cultural heritage sites and 24.5 million tourism resources [2][3] - The province's cultural and tourism industry has already reached significant revenue milestones, with cultural industry income exceeding 100 billion and tourism income surpassing 1 trillion [3] Group 2: Implementation Framework - The decision outlines a practical approach with a focus on effectiveness, emphasizing the need for clear objectives and actionable tasks [5][6] - Key principles include prioritizing culture, enhancing tourism, leveraging technology, and ensuring protection of cultural resources [7] - The plan sets ambitious targets for building a strong cultural and tourism province by 2027 and 2030, with specific tasks aimed at brand development and service enhancement [7][9] Group 3: Community Engagement and Reform - The decision-making process involved extensive community engagement, collecting over 350 suggestions from various stakeholders to ensure local needs are met [11] - A reform-oriented approach is evident, focusing on innovative practices and addressing systemic challenges in the cultural and tourism sectors [12][13] - The decision aims to create a supportive policy environment that fosters high-quality development in the cultural tourism industry, making it a pillar of the provincial economy [10][13]

Core Viewpoint - The recent meetings held in various cities of Sichuan province emphasize the importance of deepening the integration of culture and tourism, aiming to enhance the province's cultural tourism brand and establish Sichuan as a significant global tourist destination [1][2][3][4][5][6] Group 1: Policy Implementation - Various cities are committed to studying and implementing the directives from the Provincial Party Committee's 12th Plenary Session, focusing on the integration of culture and tourism [1][2][3][4][5][6] - The meetings highlight the need for strategic positioning and enhancing the understanding of the overall goals and specific deployments related to cultural tourism [1][2][3][4][5][6] Group 2: Development Strategies - Emphasis on project construction as a key driver for supporting the cultural tourism industry, with plans to develop innovative and distinctive tourism projects [3][5] - The integration of cultural tourism with other industries is encouraged, promoting a comprehensive development approach that includes various sectors [4][5][6] Group 3: Market and Consumer Focus - There is a strong focus on enhancing consumer experience and expanding domestic demand through the introduction of new tourism routes and high-quality service offerings [1][2][3][4][5] - The meetings stress the importance of understanding market demands and adapting tourism products to meet changing consumer preferences [3][4][5] Group 4: Infrastructure and Resource Development - The need for improved infrastructure and service systems to support tourism is highlighted, including the development of comfortable and convenient facilities for visitors [4][5][6] - Encouragement for the participation of professional operators and social capital in tourism project development to enhance competitiveness and innovation [6]

Core Viewpoint - The Sichuan Provincial Committee aims to establish the "Jinxiu Tianfu · Anyi Sichuan" cultural tourism brand to enhance the province's tourism competitiveness and attractiveness [2][3] Group 1: Brand Significance - The brand encapsulates the unique cultural identity of Sichuan, with "Jinxiu" representing the province's rich cultural heritage and natural beauty, while "Anyi" reflects the lifestyle and aspirations of the Sichuan people [3] - The brand aims to attract more domestic and international tourists by showcasing Sichuan's ecological beauty and cultural richness [3] Group 2: Strategic Initiatives - The plan includes three main strategies: building world-class cultural tourism landmarks, enhancing distinctive cultural tourism cards, and implementing a global promotion plan for Sichuan's cultural tourism [4][5][6] Group 3: World-Class Landmarks - Sichuan will enhance the recognition of existing landmarks such as Sanxingdui, Jiuzhaigou, and the Giant Panda, while developing new world-class tourism sites [4] - The initiative includes constructing scenic routes that highlight the region's cultural and ecological diversity [4] Group 4: Distinctive Cultural Tourism Cards - The focus will be on promoting Sichuan's renowned works, cities, personalities, and products, including the establishment of cultural creation bases and support for high-quality artistic productions [5] - Efforts will be made to enhance the reputation of Sichuan's culinary offerings and cultural IPs, aiming to position Chengdu and Leshan as world culinary capitals [5] Group 5: Global Promotion Plan - The promotion strategy will leverage various platforms and events to enhance the international visibility of Sichuan's cultural tourism [6][7] - The initiative will include the development of cultural export bases and the use of new media to reach a broader audience [6][7]