Core Insights - The "1+10+N" cultural tourism consumption brand matrix was launched, led by the "Jinxiu Tianfu · Anyi Sichuan" brand, aiming to create a rich and high-quality cultural tourism experience in Sichuan [3][8] - The conference highlighted Sichuan's ambition to transition from a resource-rich province to an industry-strong province, targeting a tourism expenditure of 2 trillion yuan by 2027 [8] Brand Matrix - The matrix includes one leading brand, "Jinxiu Tianfu · Anyi Sichuan," ten provincial-level cultural tourism brands, and numerous local brands from cities like Chengdu and Mianyang [3] - The ten provincial brands are: "Ancient Shu Charm," "Red Glory of Bashu," "Sichuan Star," "Leisure Health," "Enjoying Sichuan," "Must Visit Sichuan," "Panda Partners," "Warm Snow in Sichuan," "Craftsmanship Enlightenment," and "Tianfu Science Popularization (Research Study) Tour" [3] Event Highlights - The event featured four thematic chapters promoting "Jinxiu Tianfu · Anyi Sichuan," showcasing the province's cultural heritage and tourism potential [5] - Notable figures participated in the promotion, emphasizing Sichuan's role as a significant cultural heritage site and its integration of cultural tourism with various industries [5][6] Investment and Projects - A total of 114 major cultural tourism projects were signed at the conference, with a total investment amounting to 56.796 billion yuan, including key projects in Chengdu, Luzhou, and Mianyang [8] - The conference introduced 11 cross-regional major cultural tourism projects aimed at meeting new consumer demands in the tourism sector [8] Digital Tourism Development - Sichuan's inbound tourism has seen an annual growth of over 80% in online visitors, supported by digital tourism initiatives and partnerships with cities like Chengdu and Mianyang [9] - Companies like Ctrip and Tencent are increasing their investments in Sichuan, contributing to the development of a world-class tourism destination [9]

Core Viewpoint - Sichuan is actively promoting the deep integration of culture and tourism, aiming to establish the cultural tourism industry as a pillar of the economy and enhance the quality of life for its residents [1][6][13] Group 1: Cultural Heritage and Innovation - Sichuan is implementing annual actions to protect and innovate the Ba-Shu culture, focusing on the preservation of ancient Shu civilization and the promotion of intangible cultural heritage [2][6] - New archaeological discoveries, such as the Baodun Ancient City site, are attracting global attention and showcasing the region's rich cultural symbols [2][6] - Contemporary cultural expressions, including traditional crafts and performances, are being integrated into daily life, enhancing community engagement [2][3] Group 2: Tourism Development - Sichuan is enhancing its "Jinxiutianfu·Anyi Sichuan" tourism brand, promoting all-around tourism that connects natural landscapes with urban experiences [4][5] - Various festivals and events are being organized to boost tourism, with over 3,000 cultural tourism activities held in the first half of 2025, attracting more than 40 million attendees and generating over 10 billion yuan in tourism consumption [5][9] Group 3: Economic Impact - The cultural tourism industry in Sichuan is entering a new phase of "strong chain and quality improvement," with significant policy support aimed at fostering market growth [6][7] - In the first half of 2025, Sichuan's cultural enterprises reported total assets exceeding 1 trillion yuan, with revenues of 279.07 billion yuan, reflecting an 8.2% year-on-year growth [6][9] Group 4: Infrastructure and Connectivity - Sichuan is advancing the integration of transportation and tourism, with major projects like the Jiuzhaigou and Emei Mountain tourism areas being developed to enhance accessibility [7][8] - The completion of the Jiuzhai-Mianyang Expressway and the construction of scenic highways are part of efforts to create a comprehensive tourism network [7][8] Group 5: Community Engagement and Accessibility - Cultural activities are being brought into communities, schools, and rural areas, engaging over 11 million people and making cultural experiences more accessible [12][13] - Initiatives such as discount vouchers and cultural tourism packages are designed to encourage participation and make tourism affordable for residents [12][13]

Core Insights - Sichuan aims to achieve a tourism expenditure of 2 trillion yuan by 2027, transitioning from a resource-rich province to an industry powerhouse in cultural tourism [1] - The "Jinxiutianfu·Anyi Sichuan" brand is a strategic initiative to enhance the province's cultural tourism image and competitiveness [2][3] Group 1: Brand Development - The "Jinxiutianfu·Anyi Sichuan" brand encapsulates the unique natural beauty and cultural richness of Sichuan, reflecting a lifestyle that resonates with contemporary travelers [2][3] - The brand aims to meet the evolving demands of tourists who seek personalized, high-quality, and diverse cultural experiences [3] Group 2: Systematic Approach - Building a cultural tourism brand requires both external appeal and internal substance, with efforts to create world-class tourism landmarks and enhance international influence [5] - Sichuan is developing premium tourism routes that integrate cultural and natural resources, exemplified by the "Tracing Li Bai's Hometown·Exploring Panda Habitat" route [7] Group 3: New Tourism Models - Sichuan is shifting from traditional sightseeing to a comprehensive tourism experience, promoting "all-region and all-industry" tourism development [8] - The province is constructing a multi-dimensional tourism network that connects attractions, cities, and rural areas, catering to diverse visitor needs [8][9] Group 4: Innovative Integration - The "Cultural Tourism +" approach fosters synergies between tourism and other sectors, enhancing visitor engagement and extending the consumption chain [10] - Examples include music integration in Chengdu and culinary experiences in Leshan, transforming tourists from mere observers to active participants [10]

Core Points - The 2025 Sichuan Cultural and Tourism Development Conference and the 11th China (Sichuan) International Tourism Investment Conference will be held on October 29 in Mianyang, focusing on cultural and tourism integration [1][2] - The conference will feature a "1+2" activity plan, including one main meeting and a series of supporting events, aimed at promoting the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism brand [1][2] - A total of 480 cultural tourism investment projects will be showcased, covering ten sub-sectors within the cultural and tourism industry [2] Group 1 - The conference will promote Sichuan's cultural tourism investment environment and new opportunities, targeting ten sub-sectors and major cross-regional projects [2] - A themed exhibition titled "Jin Xiu Tian Fu · An Yi Si Chuan" will be held to showcase the achievements of cultural tourism integration since the 12th Provincial Party Committee's seventh plenary session [2] - A series of supporting activities will include an international cultural and tourism promotion event on the evening of October 28, featuring 17 artistic programs that integrate technology and art [2] Group 2 - The Sichuan Cultural and Tourism Department plans to create a "1+10+N" cultural tourism consumption brand system to stimulate cultural and tourism consumption potential [3] - This system will include ten provincial-level cultural tourism consumption brands and encourage local cities to develop their unique brands [3] - The focus will be on high-quality supply, high-energy platforms, and efficient mechanisms to enhance the overall cultural tourism experience [3] Group 3 - Sichuan will emphasize various economic sectors, including night economy and winter tourism, by launching a "Winter Tour Sichuan" consumption season [4] - The initiative will include over 2,000 cultural tourism promotion activities and enhance transportation links between event venues and tourist attractions [4] - Policies such as visa exemptions and tax refunds will be utilized to attract more inbound tourists and convert first-time visitors into repeat customers [4]

Core Points - The Sichuan Provincial Committee has approved a significant decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province [1][2] - This initiative aligns with the central government's strategic deployment to enhance cultural and tourism development, reflecting the importance placed on Sichuan's unique resources and cultural heritage [1][2][3] - The decision emphasizes the need for a coordinated approach to modernize the province, addressing the growing public demand for high-quality cultural and tourism experiences [1][3] Group 1: Strategic Importance - The meeting was held during a critical period for planning the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," highlighting the urgency of advancing cultural and tourism integration [2] - The decision is rooted in the recognition of Sichuan's rich cultural resources, including over 305.7 million cultural heritage sites and 24.5 million tourism resources [2][3] - The province's cultural and tourism industry has already reached significant revenue milestones, with cultural industry income exceeding 100 billion and tourism income surpassing 1 trillion [3] Group 2: Implementation Framework - The decision outlines a practical approach with a focus on effectiveness, emphasizing the need for clear objectives and actionable tasks [5][6] - Key principles include prioritizing culture, enhancing tourism, leveraging technology, and ensuring protection of cultural resources [7] - The plan sets ambitious targets for building a strong cultural and tourism province by 2027 and 2030, with specific tasks aimed at brand development and service enhancement [7][9] Group 3: Community Engagement and Reform - The decision-making process involved extensive community engagement, collecting over 350 suggestions from various stakeholders to ensure local needs are met [11] - A reform-oriented approach is evident, focusing on innovative practices and addressing systemic challenges in the cultural and tourism sectors [12][13] - The decision aims to create a supportive policy environment that fosters high-quality development in the cultural tourism industry, making it a pillar of the provincial economy [10][13]

Core Viewpoint - The recent meetings held in various cities of Sichuan province emphasize the importance of deepening the integration of culture and tourism, aiming to enhance the province's cultural tourism brand and establish Sichuan as a significant global tourist destination [1][2][3][4][5][6] Group 1: Policy Implementation - Various cities are committed to studying and implementing the directives from the Provincial Party Committee's 12th Plenary Session, focusing on the integration of culture and tourism [1][2][3][4][5][6] - The meetings highlight the need for strategic positioning and enhancing the understanding of the overall goals and specific deployments related to cultural tourism [1][2][3][4][5][6] Group 2: Development Strategies - Emphasis on project construction as a key driver for supporting the cultural tourism industry, with plans to develop innovative and distinctive tourism projects [3][5] - The integration of cultural tourism with other industries is encouraged, promoting a comprehensive development approach that includes various sectors [4][5][6] Group 3: Market and Consumer Focus - There is a strong focus on enhancing consumer experience and expanding domestic demand through the introduction of new tourism routes and high-quality service offerings [1][2][3][4][5] - The meetings stress the importance of understanding market demands and adapting tourism products to meet changing consumer preferences [3][4][5] Group 4: Infrastructure and Resource Development - The need for improved infrastructure and service systems to support tourism is highlighted, including the development of comfortable and convenient facilities for visitors [4][5][6] - Encouragement for the participation of professional operators and social capital in tourism project development to enhance competitiveness and innovation [6]

Core Viewpoint - The Sichuan Provincial Committee aims to establish the "Jinxiu Tianfu · Anyi Sichuan" cultural tourism brand to enhance the province's tourism competitiveness and attractiveness [2][3] Group 1: Brand Significance - The brand encapsulates the unique cultural identity of Sichuan, with "Jinxiu" representing the province's rich cultural heritage and natural beauty, while "Anyi" reflects the lifestyle and aspirations of the Sichuan people [3] - The brand aims to attract more domestic and international tourists by showcasing Sichuan's ecological beauty and cultural richness [3] Group 2: Strategic Initiatives - The plan includes three main strategies: building world-class cultural tourism landmarks, enhancing distinctive cultural tourism cards, and implementing a global promotion plan for Sichuan's cultural tourism [4][5][6] Group 3: World-Class Landmarks - Sichuan will enhance the recognition of existing landmarks such as Sanxingdui, Jiuzhaigou, and the Giant Panda, while developing new world-class tourism sites [4] - The initiative includes constructing scenic routes that highlight the region's cultural and ecological diversity [4] Group 4: Distinctive Cultural Tourism Cards - The focus will be on promoting Sichuan's renowned works, cities, personalities, and products, including the establishment of cultural creation bases and support for high-quality artistic productions [5] - Efforts will be made to enhance the reputation of Sichuan's culinary offerings and cultural IPs, aiming to position Chengdu and Leshan as world culinary capitals [5] Group 5: Global Promotion Plan - The promotion strategy will leverage various platforms and events to enhance the international visibility of Sichuan's cultural tourism [6][7] - The initiative will include the development of cultural export bases and the use of new media to reach a broader audience [6][7]