Core Viewpoint - The event "2025 Tianfu Media Forum" held in Chengdu focused on the theme of "Technological Empowerment for Systematic Reform of Mainstream Media," discussing how innovative integration strategies and practical experiences can drive the sustainable development of the Tianfu Media Union and deepen the systematic reform of mainstream media [1][2]. Group 1: Event Overview - The forum was guided by the Sichuan Provincial Party Committee's Publicity Department and attended by over 300 guests, including experts and media representatives from various levels of government [1]. - The event featured keynote speeches, expert lectures, and the release of research topics, emphasizing the importance of digital transformation and intelligent revolution in mainstream media [2]. Group 2: Expert Insights - Li Peng, Secretary of the Party Committee and Director of Sichuan Radio and Television Station, highlighted the need for comprehensive digital transformation to achieve higher quality development in media [2]. - Professor Zhou Yong from Renmin University analyzed the paradigm shift in mainstream media from simple information output to using information as a tool for empowering diverse scenarios, providing theoretical guidance for media transformation [2]. - Professor Zhang Zhian from Fudan University discussed practical methods for implementing systematic reform in mainstream media, covering strategic planning, organizational adjustments, and content production optimization [2][3]. Group 3: Collaborative Ecosystem - Professor Zeng Xiangmin from Communication University of China emphasized the necessity of building a collaborative ecosystem for mainstream media reform, integrating internal and external resources to create a sustainable media ecology [3]. - The "Tianfu Media Union 2024 Development Report" was released, reviewing the past year's achievements and challenges in structural innovation and providing practical examples for media integration [3][4]. Group 4: Achievements and Innovations - Sichuan has made significant strides in mainstream media reform, establishing the Tianfu Media Union to enhance collaboration among various media entities, resulting in a sixfold increase in article views compared to the period before the union's formation [5]. - New media brands such as Chuan Guan News and Sichuan Observation have been developed, collaborating with major media and launching unique programs to enhance public engagement [6]. Group 5: Future Directions - The event adopted a hybrid format, allowing over 10,000 media professionals to participate online, facilitating the dissemination of cutting-edge theories and practices in the media industry [7]. - The Tianfu Media Union aims to continue addressing industry pain points and trends, contributing to the media integration development in Sichuan and nationwide [8].