Core Insights - Domino's Pizza is launching a new product, the Cocoa Lava Cheese Flow Crust, on April 19, 2025, which features a crispy cocoa crust and a rich cheese filling, aiming to enhance the customer dining experience [1][3] - The company is also introducing a premium beef series, including various cuts of steak and a cheese-baked salmon, to diversify its menu offerings [1][6] Product Launch - The Cocoa Lava Cheese Flow Crust is inspired by the "volcano" theme and is made with imported cocoa powder, designed to create a unique taste experience with a crispy outer layer and a creamy cheese center [3][6] - The premium beef series includes four types of steak: Wagyu beef, ribeye, sirloin, and cheese-baked salmon, each selected for its quality and flavor [6][10] Promotional Activities - From April 19 to June 5, 2025, customers can enjoy free delivery when purchasing any 9" or 12" pizza with specific crust options [1][11] - The company is also offering a second drink at half price during the same promotional period, enhancing the overall customer experience [9][12] Company Overview - As of Q4 2024, Domino's Pizza operates over 21,000 restaurants in more than 90 countries, with over 1,100 stores in mainland China as of Q1 2025 [10] - The company emphasizes quality ingredients and efficient delivery services, promising a 30-minute delivery guarantee in most cities [10][11]