Core Viewpoint - Domino's China has achieved remarkable financial performance in the first half of 2025, with significant growth in revenue and profit despite a slowdown in the overall restaurant industry in China [1][2]. Financial Performance - In the first half of 2025, Domino's China reported a revenue increase of 27% to 2.593 billion RMB, maintaining double-digit growth for several years [1][2]. - Adjusted net profit reached 91.42 million RMB, a substantial increase of 79.6% year-on-year, while group net profit soared by 504.4% to 65.92 million RMB [1][2]. - The company's EBITDA grew by 27.7% to 503 million RMB, and operating profit increased by 28% to 379 million RMB [3]. Store Expansion - As of June 30, 2025, Domino's China had opened 1,198 stores across 48 cities, with plans to open an additional 300 stores by the end of 2025 [2][3]. - The company has demonstrated a strong performance in new markets, with new stores showing robust sales figures [5][6]. Market Strategy - Domino's China is focusing on both deepening its presence in existing markets and expanding into new ones, aiming to enhance brand awareness and national influence [2][3]. - The "first store" phenomenon has generated significant consumer interest, with new openings often leading to long queues and high sales [5][6]. Product Innovation - The company emphasizes product innovation, launching new items approximately every 6 to 8 weeks to cater to diverse consumer tastes [7]. - Recent product launches, such as the "volcano" pizza and various new side dishes, have attracted attention on social media, enhancing brand engagement [7][8]. Marketing and Brand Engagement - Domino's China employs a youthful and diverse marketing strategy, including collaborations with popular IPs and digital marketing initiatives on platforms like Douyin [9]. - The brand's innovative marketing approaches, such as interactive experiences and promotional events, have successfully increased customer participation and brand visibility [9].

Core Viewpoint - The company, 达势股份 (Domino's China), has demonstrated significant growth in revenue and profit, indicating strong operational performance and market expansion strategies [1][3][4]. Financial Performance - In the first half of 2025, the company achieved a revenue of RMB 2.593 billion, a year-on-year increase of 27% [1]. - Adjusted net profit reached RMB 91.42 million, reflecting a substantial year-on-year growth of 79.6% [1]. Market Expansion Strategy - The company's revenue growth is attributed to its "deep and broad" store expansion strategy, which has successfully increased its store network across new markets [3][6]. - As of the end of the reporting period, the company had 1,198 stores in mainland China, covering 48 cities, solidifying its leading position in the market [6]. Performance in New Markets - New growth markets generated sales of RMB 1.509 billion, marking a 46.6% year-on-year increase, showcasing the company's resilience in competitive markets [5]. - The company achieved a sales record of over RMB 52 million on the opening day of its new store in Shenyang, setting a global single-store sales record [5]. Store Opening Goals - The company is on track to meet its goal of opening 300 new stores in 2025, having already opened 190 new stores in the first half of the year [7]. - As of August 15, 2025, an additional 43 stores were opened, with 27 under construction and 35 signed for future openings [7]. Brand Development and Consumer Engagement - The company focuses on product innovation to meet diverse consumer preferences, launching popular items like the "Cocoa Lava Cheese Crust" and expanding its durian pizza series [10][12]. - Engaging with younger consumers through creative marketing and brand collaborations has strengthened the brand's appeal and consumer loyalty [10][12]. Industry Trends - The increasing interest in Western fast food has led to market expansion, with Domino's China leveraging its product quality and operational strengths to contribute to the growth of the consumer economy [13].

Core Insights - Domino's China has achieved a significant milestone with the opening of its 100th store in the Huaxi market, indicating effective implementation of its regional development strategy and substantial progress in its national expansion plan [1] - The company has successfully entered six new markets during the New Year holiday and expanded into additional cities such as Zhenjiang and Shantou during the May Day period, demonstrating its aggressive market expansion strategy [2] Market Expansion - The company has completed the strategic placement of 100 stores in less than three years since entering the region in December 2022, showcasing its commitment to enhancing brand penetration and influence in the Midwest market [1] - Domino's China is focusing on long-term sustainable development by accurately understanding regional consumer characteristics and optimizing store layout strategies [1] Product Innovation - The company is enhancing its product innovation strategy by launching a diverse menu that blends Chinese and Western flavors, including unique offerings like the "Fortune Pizza" and "Wellington Beef Pizza" [3] - The latest product, "Cocoa Lava Cheese Roll," combines Malaysian cocoa powder with French cheese sauce, reflecting the brand's commitment to both international and local product development [3] Marketing Strategies - Domino's China is exploring innovative marketing models through diverse collaborations to enhance brand influence, such as partnering with NetEase Games for an interactive online and offline experience during the Spring Festival [5] - The "芽趣萌生" package launched during Children's Day creatively combines food experiences with planting blind boxes, strengthening emotional connections with young consumers [5] Strategic Outlook - The company plans to continue its national market expansion while driving brand competitiveness through product innovation and marketing upgrades, focusing on localized strategies to meet the diverse dining needs of Chinese consumers [10]

Core Insights - Domino's Pizza is launching a new product, the Cocoa Lava Cheese Flow Crust, on April 19, 2025, which features a crispy cocoa crust and a rich cheese filling, aiming to enhance the customer dining experience [1][3] - The company is also introducing a premium beef series, including various cuts of steak and a cheese-baked salmon, to diversify its menu offerings [1][6] Product Launch - The Cocoa Lava Cheese Flow Crust is inspired by the "volcano" theme and is made with imported cocoa powder, designed to create a unique taste experience with a crispy outer layer and a creamy cheese center [3][6] - The premium beef series includes four types of steak: Wagyu beef, ribeye, sirloin, and cheese-baked salmon, each selected for its quality and flavor [6][10] Promotional Activities - From April 19 to June 5, 2025, customers can enjoy free delivery when purchasing any 9" or 12" pizza with specific crust options [1][11] - The company is also offering a second drink at half price during the same promotional period, enhancing the overall customer experience [9][12] Company Overview - As of Q4 2024, Domino's Pizza operates over 21,000 restaurants in more than 90 countries, with over 1,100 stores in mainland China as of Q1 2025 [10] - The company emphasizes quality ingredients and efficient delivery services, promising a 30-minute delivery guarantee in most cities [10][11]