Background - The People's Bank of China Shandong Branch, in collaboration with the Provincial Federation of Industry and Commerce, initiated the "Bank President Visits Enterprises" activity to enhance the financing connection model of "Finance + Chamber of Commerce + Enterprises" in 2024 [1] - Since the launch of the activity, banks have visited 20,213 enterprises, providing credit of 107 billion yuan and issuing loans of 60.3 billion yuan, significantly supporting the stable growth of loans in the private economy [1] - In Yantai, the activity achieved full coverage with 37 municipal-level chambers and 181 district-level chambers, conducting over 130 financial seminars and establishing long-term strategic cooperation agreements with 37 banks [1] Main Practices - A structured approach was adopted in Yantai, creating a "Chamber of Commerce Platform, Bank Service" model, ensuring that each chamber has at least one bank conducting visits [2] - A dedicated financial service team was established to match financial products with enterprise needs, enhancing the quality of financial services and enterprise financing capabilities [2] Financial Policy Implementation - The Yantai branch of the People's Bank of China and the Municipal Federation of Industry and Commerce collected financing demands from 218 chambers and 16,000 member enterprises through both online and offline channels [3] - An online financing platform was created to match financing needs with 165 financial products and 77 service contacts, broadening the reach of financial services [3] Promotion and Awareness - Banks promoted the activity through various platforms, achieving 108,000 reads and covering 16,000 private enterprises, fostering a collaborative atmosphere for financial services [4] Results - Commercial banks expanded their network by engaging with various chambers and associations, creating new opportunities for bank-enterprise cooperation [5] - Customized credit solutions were developed, such as a 450 million yuan loan for a company within three days, demonstrating improved financial service levels [7] - The establishment of a "Cooperative Bridge" between banks and local industry clusters, such as the casting industry in Laizhou, led to a total credit line of 300 million yuan for 12 clients [8]