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亚洲宠物展规模再创新高 吸猫撸狗、携宠社交成为新生活方式 上海引领“它经济”进入爆发期
Jie Fang Ri Bao· 2025-08-20 01:56
Group 1: Industry Overview - The 27th Asia Pet Expo in Shanghai has set a new record with expected attendance exceeding 510,000, reflecting the booming pet economy in China [1] - The pet economy has grown into a trillion-yuan consumption sector, with the urban dog and cat consumption market projected to grow by 7.5% in 2024, reaching 300.2 billion yuan [1] - The domestic pet market is highly fragmented with many categories but few brands, indicating room for growth in refined operations [1] Group 2: Consumer Trends - Young pet owners, particularly those born in the 1990s (41.2%) and 2000s (25.6%), are becoming the main consumer force in the pet market, willing to invest in their pets as integral parts of their lives [1] - There is a rising demand for specialized pet products, including health care, diet, and supplies, leading to opportunities in new categories such as age-specific and breed-specific food, smart products, and health supplements [2] Group 3: Market Innovations - Shanghai is witnessing a surge in new pet-related businesses, including the first "dog gym" GOGOGYM, which offers a one-stop solution for pet health needs [2] - The pet food retail brand "Paitexiansheng" has rapidly expanded since its launch, innovating with fresh and refrigerated food options, and recently completed a $25 million angel round financing, marking a new high in the pet industry [3]