小港湾休闲海钓基地项目
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两个月内投资两个项目,凯撒旅业为何“押注”青岛?
Sou Hu Cai Jing· 2025-11-04 01:16
Core Viewpoint - The company, Caesar Travel, is expanding its investment in Qingdao by launching a youth living community project in the historical cultural district, aiming to create a unique cultural tourism experience that aligns with market trends for diverse and personalized travel experiences [2][8]. Group 1: Project Details - The youth living community project will involve leasing 15 historical buildings with a total area of approximately 5,641.77 square meters, with a total rental cost of about 8.3365 million yuan over a 5-year lease, including an 18-month rent-free period [2]. - The project aims to integrate Qingdao's old city culture, natural ecology, and artistic experiences, creating a multifunctional community that includes accommodation, commerce, leisure, and entertainment [3][5]. Group 2: Market Positioning - The project targets a scarce resource, as the leased buildings are unique historical structures dating back to 1938, which will provide a distinctive living experience compared to traditional youth hostels [3]. - The youth living community is designed to meet the increasing demand for culturally rich and unique accommodation options, aligning with the trend of travelers seeking deeper cultural experiences [8]. Group 3: Financial and Operational Strategy - The company plans to establish a new subsidiary with a registered capital of 5 million yuan to manage the project, which will help isolate project risks from the parent company and reduce financial pressure [12]. - Financial performance has shown fluctuations, with revenues from 2022 to the first three quarters of 2025 being 307 million yuan, 582 million yuan, 653 million yuan, and 541 million yuan, with significant year-on-year changes [10].