Group 1 - The company announced on September 22 that its sales expenses are primarily allocated in two directions: brand investment and market promotion expenses [1] - The company believes there is significant growth potential for its brand and has both the need and capability to invest in brand development [1] - Market promotion expenses are influenced by the competitive landscape, and the company needs to invest a certain amount in marketing to maintain its market position [1] Group 2 - The company's expense control focuses on detailed management of expenditure, emphasizing the improvement of expense efficiency to achieve quality growth [1]