Core Insights - The classic game IP "Angry Birds" made a comeback at Xiaomi's product launch event, being pre-installed on the new Xiaomi 17 Pro and 17 Pro Max series smartphones [1] - This marks the first public appearance of "Angry Birds" in nearly four years, highlighting a collaboration between Kingsoft's subsidiary, Kingsoft Game, Sega, and Rovio to promote the IP globally [1] - "Angry Birds," originally launched in 2009, has expanded into multiple sequels, spin-offs, animations, and feature films, becoming one of the most recognized and popular mobile game IPs worldwide, with over 5 billion downloads as of 2022 [1] Company and Industry Summary - Kingsoft Game is the authorized partner for "Angry Birds" in mainland China and has previously launched products like "Bubble Pop" and "Cat and Soup," focusing on the company's IP transformation strategy [1]

Core Viewpoint - The classic game IP "Angry Birds" is making a comeback in the Chinese market through a collaboration between Kingsoft Game, Sega, and Rovio, marking its return after nearly four years [1][3]. Group 1: Market Impact - "Angry Birds" has surpassed 5 billion downloads globally as of 2022, indicating its immense popularity and brand recognition [3]. - The reintroduction of "Angry Birds" in China is expected to further enhance its market influence, leveraging its existing loyal fan base [3]. Group 2: Strategic Collaboration - The partnership signifies a deepening of long-term strategic collaboration between Kingsoft Game and top international IP holders, focusing on localized operations and global IP management [3][4]. - Kingsoft Game aims to utilize its insights into Chinese player demands and its operational capabilities to drive the development of "Angry Birds" in the Chinese market [3]. Group 3: IP Strategy - Kingsoft Game views this collaboration as a significant step in its "IP strategy," aiming to create sustainable cultural assets through the introduction and operation of quality IPs [4]. - The company has prior experience in IP operations, having launched successful titles like "全民泡泡超人" and "猫咪和汤," aligning with its strategic direction [3].