作为《愤怒的小鸟》中国大陆地区授权方，金山世游旗下曾推出《全民泡泡超人》《猫咪和汤》系列及 《鹅鸭杀》等产品，持续推动企业IP化转型。 9月25日，全球知名经典游戏IP《愤怒的小鸟》亮相小米新品发布会，该游戏作为预配置应用被添加到 小米手机新品17 Pro及17 Pro Max系列。这是时隔近四年《愤怒的小鸟》再次回到公众视野。随着该IP 正式亮相，也标志着金山世游与世嘉、Rovio正式达成合作，共同推动全球知名IP《愤怒的小鸟》 由Rovio开发并发行的《愤怒的小鸟》系列最初于2009年问世，历经多年发展，该系列拓展出多部续 作、衍生作品、动画及院线电影，目前已成为全球最具认知度与受欢迎度的移动游戏IP之一。截至2022 年，该系列在全球的下载量已超过50亿次。 ...

Core Viewpoint - The classic game IP "Angry Birds" is making a comeback in the Chinese market through a collaboration between Kingsoft Game, Sega, and Rovio, marking its return after nearly four years [1][3]. Group 1: Market Impact - "Angry Birds" has surpassed 5 billion downloads globally as of 2022, indicating its immense popularity and brand recognition [3]. - The reintroduction of "Angry Birds" in China is expected to further enhance its market influence, leveraging its existing loyal fan base [3]. Group 2: Strategic Collaboration - The partnership signifies a deepening of long-term strategic collaboration between Kingsoft Game and top international IP holders, focusing on localized operations and global IP management [3][4]. - Kingsoft Game aims to utilize its insights into Chinese player demands and its operational capabilities to drive the development of "Angry Birds" in the Chinese market [3]. Group 3: IP Strategy - Kingsoft Game views this collaboration as a significant step in its "IP strategy," aiming to create sustainable cultural assets through the introduction and operation of quality IPs [4]. - The company has prior experience in IP operations, having launched successful titles like "全民泡泡超人" and "猫咪和汤," aligning with its strategic direction [3].