中国 证券研究 2025 年 6 月 29 日 中国汽车行业 小米 Yu7 SUV - 中国电车市场的"拉布布"？ 除了女性买家外，我们还惊讶地发现，我们在店内遇到的几位客户仅 仅因为 6 月 26 日在线上观看了产品发布会，便下了订单。他们大多选 择中高端版本（约 28 万元人民币和 33 万元人民币）而非入门级版本 （25 万元人民币）。 3. 中国电车市场中的"拉布布"现象？近期，泡泡玛特（由尹贺覆盖） 生产的玩具拉布布在中国和海外市场需求旺盛，一部分原因是产品稀 缺。小米也面临产能限制。我们与门店销售人员的交流显示，Yu7 将 分析师声明及重要披露，包括非美国分析师披露，见第 7 页。 摩根大通与其研究报告所覆盖的公司开展业务，或寻求与这些公司开展业务。因此，投资者应意识到其中可能存在 利益冲突，进而可能会影响本报告的客观性。投资者在做出投资决策时，本报告之观点应仅作为投资者的考虑因素 之一。 亚太汽车行业研究主管 证券分析师: 赖以哲 AC (86-21) 6106 6353 nick.yc.lai@jpmorgan.com 登记编号: S1730520030008 证券分析师: 沈佳捷, CFA ...

Core Viewpoint - Xiaomi's introduction of the "Xuanjie O1" chip marks a significant advancement in its technology narrative, positioning the company among the top global chip designers and highlighting the challenges faced by Chinese tech firms in the high-end chip sector [2][4]. Group 1: Chip Development Journey - Xiaomi's chip development journey began in 2014, culminating in the launch of the Xuanjie O1, which required over 135 billion yuan in R&D investment [4][12]. - The Xuanjie O1 is the first 3nm flagship processor from Xiaomi, making it the first in mainland China and the fourth globally to master 3nm process technology [4][10]. - The chip features a 10-core CPU, 16-core GPU, and a transistor density of 19 billion, although it still lags behind Apple's performance [4][12]. Group 2: Strategic Implications - The launch of the Xuanjie O1 is a critical step for Xiaomi to reduce its dependency on Qualcomm, addressing the broader issue of self-sufficiency in high-end chips for Chinese tech companies [4][10]. - Xiaomi's "human-vehicle-home ecosystem" strategy is being realized through self-developed chips, which aim to integrate various devices and enhance overall functionality [4][8]. Group 3: Market Position and Challenges - Xiaomi's high-end smartphone shipment share in mainland China is projected to reach 23.3% in 2024, reflecting a 3 percentage point increase year-on-year, yet it still trails behind Apple and Huawei [10]. - The company faces significant challenges, including achieving a production volume of over 10 million units to avoid losses, maintaining cost control, and advancing baseband technology [10][14]. - The competitive landscape in the semiconductor industry is intensifying, with major players like Apple and Qualcomm continuously innovating, while Xiaomi plans to invest 200 billion yuan over the next five years [10][11]. Group 4: Future Outlook - Xiaomi's commitment to long-term investment in chip development is seen as a potential transformation from a "price killer" to a "technology benchmark" [11][12]. - The introduction of the YU7 SUV, which utilizes an 800V high-voltage platform and a 700 TOPS computing power auxiliary driving chip, reflects Xiaomi's ambition in the automotive sector [5][13]. - The company aims to redefine its market perception, moving from being viewed as a budget brand to a technology-driven entity, which will require a shift in consumer mindset and brand narrative [14][15].