今年初，小鹏汽车CEO何小鹏在内部做了一次复盘，他指出，所有部门都要拥抱AI。 去年11月新车P7+上市时，小鹏首次提出了"AI汽车"概念。但有员工表示，何小鹏对AI的关注不限于汽 车产品、辅助驾驶大模型等，他还研究，内部30多个一级中心部门哪些部门拥抱了AI，员工通过AI学 习了多少知识。 "AI 能让一个更大、更强的企业在群体效率、群体复利上变得更强大。"何小鹏近日在飞书未来无限大 会上谈及组织能力时强调了AI的作用。他希望，在全球2万多员工的治理中，发挥出AI的价值。 当下，中国汽车竞争白热化。小米YU7上市一小时获得28.9万大定，高强度爆单、品牌巨浪席卷，中国 车企们不得不深思，如何快速奔跑，才能赢下更多生机。 而过去两年经历了产品配置争议、组织变革、逐渐走出阴霾后，小鹏汽车掌门人已经意识到：新势力成 长的十年中，过往依靠单一爆品和局部优势打法获得的胜利，无法持久。更多爆品、更强的企业抗风险 能力，来源于不断进化的组织管理。他认为，把"科技—群体—复利效应"做好，企业更容易成功。 何小鹏此前多次公开表示，AI汽车时代已经到来。小鹏不仅做AI汽车，还要做AI与飞行汽车、机器人 等出行产品的融合。 激进 ...

证券研究报告 | 策略定期报告 招商研究一周回顾 （0704-0711） 招商研发宏观组与策略组重要观点回顾摘要： 宏观组。 1、对宏观政策而言，反内卷政策与传统的财政、货币政策还是有较大区别，也就 是说下半年的宏观政策手段可能是一些非传统的措施。但是只要能看到价格形势 的边际转变，同样也会对资产价格造成影响。那么大致的方向应该是：权益产品 的基本面将逐步改善，价格水平将从市场收益率的下行动力转变为上行压力。短 期内，顺周期商品价格可能延续底部回升的走势。 2、特朗普签署"大而美"法案。特朗普对政府及共和党控制力稳固并加强，其地位 在 6 月以来的一系列"成功"后得到巩固。司法方面，特朗普获得美国最高法院对 总统行政权力的支持。一方面特朗普为后续施政扫除了障碍，将更坚定其当前路 线，整体政策倾向不会发生大的变化（即核心关注国内移民、经济议题，对外方 面关注关税贸易议题、大国关系再平衡）；另一方面，需要警惕特朗普在政治上 的自信进一步加强，或有可能导致其在关税贸易等对外议题上不太容易妥协。 策略组。 1、从中期的趋势来看，"反内卷"是推动指数走牛的关键力量，"反内卷"驱动上市 公司削减资产开支，出清过剩产能，经 ...

2025 年 7 月 11 日 S0340521070002 电话：0769-22110619 邮箱： liumenglin@dgzq.com.cn S0340124020014 电话：0769-22117626 邮箱： wuzhenjie@dgzq.com.cn 资料来源：iFinD，东莞证券研究所 超配（维持） 汽车行业双周报（2025/06/27-2025/07/10） 行 业 6 月我国整车产销双增长，"反内卷"有望降低价格战风险 汽车行业 投资要点： 本报告的风险等级为中风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 分析师：刘梦麟 SAC 执业证书编号： 申万汽车行业指数涨跌幅：截至2025年7月10日，申万汽车板块近两周 下跌1.62%，跑输沪深300指数2.16个百分点，在申万31个行业中排名第 31名；申万汽车板块从7月初至今下跌1.19%，跑输沪深300指数3.07个 百分点，在申万31个行业中排名第30名；申万汽车板块从2025年初至今 上涨7.61%，跑赢沪深300指数5.70个百分点，在申万31个行业中排 ...

Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]

Core Insights - The Xiaomi YU7 has achieved remarkable sales figures, with over 200,000 pre-orders within 3 minutes and 289,000 within an hour of its launch, indicating strong market demand [2] - The success of the YU7 is attributed to its competitive pricing strategy, robust user base, and a well-established ecosystem, despite previous challenges faced by Xiaomi in the automotive sector [2][7] Pricing Strategy - The YU7 is positioned in the 250,000 RMB market segment, with three versions priced at 253,500 RMB, 279,900 RMB, and 329,900 RMB, which are strategically set to avoid internal competition with the SU7 model [4] - The YU7's pricing is competitive compared to its main rival, the Tesla Model Y, being 10,000 RMB cheaper while offering superior features [5] - Xiaomi's pricing strategy emphasizes high-end configurations at lower prices, attracting price-sensitive consumers and enhancing its competitive edge in the high-end SUV market [6][11] Market Impact - The YU7's launch is seen as a disruptive force in the smart automotive market, prompting traditional and new automotive brands to reassess their product strategies and pricing [9] - The introduction of the YU7 is expected to accelerate innovation and product iteration among competitors, as it directly targets popular models like BYD Song PLUS and Li Auto L7 [10] User Base and Ecosystem - Xiaomi's extensive and loyal user base from its smartphone business has significantly contributed to the initial success of the YU7, as these users are more likely to trust and try Xiaomi's automotive offerings [7] - The integration of Xiaomi's smart ecosystem enhances the YU7's appeal, providing a differentiated user experience through seamless connectivity with other smart devices [8] Future Considerations - To maintain its competitive advantage, Xiaomi needs to focus on optimizing production processes, improving delivery timelines, and enhancing product quality through increased R&D investment [10][11] - Strengthening user engagement and feedback mechanisms will be crucial for Xiaomi to adapt to market demands and ensure ongoing customer satisfaction [11]

Core Viewpoint - The launch of the world's first L3-level AI car, the Xiaopeng G7, combines advanced technology with comfort, priced starting at 19.58 million yuan, attracting significant industry attention [1][31]. Group 1: Product Features - The Xiaopeng G7 comes standard with 11 advanced technology and comfort features, including ventilated, heated, and massaging seats, a panoramic head-up display, and a high-performance audio system [5][10]. - The vehicle boasts a spacious interior with an 88% space utilization rate, exceeding the Model Y in both overall space and storage options [6][11]. - The G7 is equipped with cutting-edge AI technology, featuring three Turing AI chips with a computing power of 2250 TOPS, surpassing the Model Y's 720 TOPS [10][11]. Group 2: Safety and Comfort - The G7 includes 14 active safety features and has been tested to stop from 130 km/h, showcasing its advanced safety capabilities [10][11]. - The vehicle's interior is designed for luxury, featuring high-quality materials and a comfortable seating experience that rivals vehicles priced over 600,000 yuan [27][31]. Group 3: Market Position and Performance - The Xiaopeng G7's pricing strategy brings high-end features to the 250,000 yuan market, making it accessible to a broader audience [15][31]. - Xiaopeng Motors has shown strong growth, with over 190,000 cumulative deliveries and a record high quarterly delivery in the second quarter, indicating a robust market position [31].

交银国际研究 每日晨报 2025 年 7 月 10 日 今日焦点 | 汽车行业月报 | | | | | --- | --- | --- | --- | | 6 月新能源车渗透率升至 | 53.3%；预计 7 月车市 | 评级: | 领先 | | 增速平稳 | | | | | 陈庆 | angus.chan@bocomgroup.com | | | 资料来源： FactSet | 主要商品及外汇价格 | | | | | --- | --- | --- | --- | | | | 三个月 | 年初至 | | | 收盘价 | 升跌% | 今升跌 | | 布兰特 | 70.17 | 7.36 | -5.91% | | 期金 | 3,307.00 | 8.20 | 25.78 | | 期银 | 36.25 | 20.10 | 25.39 | | 期铜 | 9,925.00 | 13.30 | 14.00 | | 日圆 | 146.47 | -1.16 | 7.30 | | 英镑 | 1.36 | 6.53 | 8.51 | | 欧元 | 1.17 | 6.13 | 13.14 | | 基点变动 | | 三个月 六个月 ...

Core Insights - The domestic automotive market is experiencing significant changes, with BYD and SAIC leading traditional automakers with over 2 million units sold, while Geely shows a remarkable growth rate of 47% [1][2] - New energy vehicle (NEV) sales are driving growth, with companies like Leap Motor and Xiaomi making notable gains, while NIO and Lantu face sales pressures [1][2][3] - The second half of the year is expected to see intensified competition across various dimensions, including product offerings, technology, cost control, and supply chain resilience [1] Group 1: Traditional Automakers - BYD leads the market with 2.146 million units sold in the first half of 2025, with 470,000 units coming from overseas, marking a 132% year-on-year increase [2] - SAIC follows closely with 2.053 million units sold, achieving a 21.1% year-on-year growth in its domestic brand sales [2] - Geely's total sales reached 1.409 million units, with NEV sales contributing significantly, totaling 725,200 units, a 126% increase year-on-year [2] Group 2: New Energy Vehicle Makers - Leap Motor emerged as a dark horse with a 221.6% year-on-year increase, delivering 221,700 units in the first half of 2025 [1][3] - Xiaomi's SU7 achieved over 150,000 deliveries, with the new YU7 model receiving over 200,000 orders within three minutes of its launch [3] - NIO's sales were only 114,000 units, with Lantu and other brands struggling to meet sales targets, indicating a growing divide in the new energy vehicle sector [3] Group 3: Market Trends and Future Outlook - The automotive market is benefiting from government subsidies, with over 4.12 million applications for vehicle trade-in subsidies, of which over 53% are for NEVs [4] - A total of 138 billion yuan in central funding will be distributed in the second half of the year to support the market [4] - New models are set to launch in July, including vehicles from XPeng, Chery, and others, as companies aim to meet their annual sales targets [4] - The industry forecast for 2025 has been revised upward, predicting retail sales of 24.05 million passenger vehicles, a 5% year-on-year increase [5]

交银国际研究 行业更新 行业评级 领先 2025 年 7 月 9 日 汽车行业月报 6 月新能源车渗透率升至 53.3%；预计 7 月车市增速平稳 行业与大盘一年趋势图 资料来源 : FactSet 7/24 11/24 3/25 7/25 -10% 0% 10% 20% 30% 40% 50% 60% 行业表现 恒生指数 陈庆 angus.chan@bocomgroup.com (86) 21 6065 3601 李柳晓, PhD, CFA joyce.li@bocomgroup.com (86) 21 6065 3601 估值概要 | 公司名称 | 股票代码 | 评级 | 目标价 | 收盘价 | | -----每股盈利----- | ----市盈率---- | | | ----市账率---- 股息率 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | FY25E | | | FY26E FY25E FY26E FY25E FY26E | | | FY25E | | | | | | ...

Core Insights - The launch of three new cars, Xiaomi YU7, Xpeng G7, and BYD Seal Travel Edition, aims to invigorate the competitive Chinese automotive market and address the ongoing "involution" issues [10] Group 1: Xiaomi YU7 - Xiaomi YU7 has garnered significant attention for its aesthetic appeal, featuring nine color options and a design that resonates with younger consumers [1][4] - The vehicle achieved a record of 200,000 pre-orders within three minutes of its launch, indicating strong market demand [2] - Xiaomi's strategy focuses on leveraging attractive designs to capture the interest of the youth demographic, similar to the success of its previous model, SU7 [4] Group 2: Xpeng G7 - Xpeng G7 is positioned as a cutting-edge AI smart family SUV, featuring the world's first L3-level AI capabilities [5][7] - The vehicle is equipped with three Turing AI chips, boasting a processing power of 2250 TOPS, which is significantly higher than competitors [5] - Xpeng's focus on AI technology aims to enhance driving intelligence and safety, paving the way for future advancements in autonomous driving [7] Group 3: BYD Seal Travel Edition - BYD's Seal Travel Edition is the world's first plug-in hybrid travel car, designed to cater to the preferences of family users in different regions [8][10] - The vehicle combines the agility of a sedan with the spaciousness of an SUV, offering a versatile option for consumers [8] - BYD's strategic launch in Europe coincides with a surge in demand for travel cars, indicating a potential expansion into new markets [10] Group 4: Market Dynamics - The recent launches reflect a shift in focus from price competition to product strength, as companies aim to establish unique identities in a crowded market [10] - The automotive industry is witnessing a call for healthier competition, moving away from detrimental price wars that threaten industry stability [10]