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从考场外的清凉守护到志愿填报的专业指引,看小糊涂仙升学季全周期陪伴
Sou Hu Wang· 2025-06-13 03:20
Core Viewpoint - The article highlights the initiatives taken by the brand Xiaohutuxian to support students and families during the critical period of college entrance examinations, emphasizing a combination of cultural empowerment and comprehensive services [1][10]. Group 1: Cultural Empowerment and Services - Xiaohutuxian is positioning itself as a supportive partner for students post-examination, offering a range of services including "cultural empowerment + full-cycle service" [1]. - The brand has established over 180 "Gaokao Support Stations" across more than 100 districts, providing comfort and resources to students and parents during the exam period [2]. - The company is organizing over 40 "Famous Teacher Guidance Lectures" in various provinces to alleviate admission anxiety and provide practical advice on college selection and application processes [1][6]. Group 2: Community Engagement and Interactive Activities - The "Gaokao Support Stations" not only provide cooling supplies but also engage students and parents with interactive activities, including chances to win cultural merchandise linked to the Liangzhu Museum [4]. - The lectures will feature experienced educators who will address key concerns regarding college applications, ensuring a comprehensive support system for families [6][7]. Group 3: Brand Strategy and Market Positioning - Xiaohutuxian is utilizing a three-dimensional strategy of "cultural rituals + quality experience + value-added services" to differentiate itself in a competitive market [11]. - The brand aims to create a complete value chain from pre-exam support to post-exam planning, enhancing emotional connections with families [10][15]. - By integrating traditional cultural elements into its marketing, such as recreating the imperial examination ceremony, Xiaohutuxian enhances its brand image and customer engagement [13].