Core Viewpoint - The company, Xiaoguan Tea, has officially entered the sugar-free tea beverage market, launching its first three products during the International Tea Day event, marking a significant step for a professional tea enterprise in this category [1][3]. Group 1: Product Launch - Xiaoguan Tea launched three sugar-free bottled tea products: "Oriental Beauty," "Rose Black Tea," and "Jasmine Pu'er," with a suggested retail price of 5 yuan per bottle [1][3]. - Additional products, "Iceland White Tea" and "Lanxiang Green Tea," are currently under development [1]. Group 2: Market Context - The sugar-free ready-to-drink tea market is experiencing rapid growth, with sales in 2023 showing year-on-year increases exceeding 100%, and some months surpassing 250% [3]. - Despite a projected slowdown in growth due to high base effects in 2024, the market is expected to maintain over 10% growth in most months, with an increasing market share within the beverage category [3]. Group 3: Competitive Landscape - The market leader, Nongfu Spring, has maintained an average market share of over 70% in the sugar-free ready-to-drink tea segment from Q2 2024 to Q1 2025 [3]. - Xiaoguan Tea's founder, Du Guoying, acknowledged the contributions of Nongfu Spring in establishing the sugar-free tea market in China [5]. Group 4: Product Development and Quality - Xiaoguan Tea has invested 320 million yuan in research and development and 160 million yuan in smart equipment, resulting in 1,360 intellectual property rights [5]. - The company conducted over 1,000 tea tests and three rounds of blind sampling to refine its products, achieving the highest scores in color, aroma, and taste as evaluated by the Chinese Academy of Agricultural Sciences [5]. Group 5: Distribution and Future Plans - As of May 20, Xiaoguan Tea has 2,105 offline retail stores, with 609 new stores signed in 2024, marking the fastest store expansion in the company's history [6]. - The company plans to sell its bottled sugar-free tea and its "original leaf version" in its specialty stores and online platforms [6]. - Du Guoying envisions sugar-free tea as a "super beverage replacement" and aims to establish tea as a national drink in China [6].