Core Insights - The article highlights the importance of digitalization in the Chinese tea beverage industry, emphasizing that brands with higher digitalization levels can improve store operational efficiency by 30% compared to traditional brands, and reduce franchisee profitability cycles by 2-3 months [1][13]. Digital Expansion Strategy - San Si Ya has developed a "digitally driven expansion system" that includes smart site selection, private domain operations, and supply chain digitalization to address the efficiency challenges of regional brands expanding nationwide [1][13]. Smart Site Selection - The company has created a proprietary "Tea Shop Smart Site Selection System" that integrates third-party big data across 12 key indicators, increasing site selection success rates from below 50% to over 85% [3][4]. - The first store opened in Wuhan's Optics Valley was selected using this system, achieving a site selection score of 89 and exceeding revenue expectations in its first month [4]. Private Domain Operations - San Si Ya has established a three-tier private domain system to enhance user engagement and drive repurchase rates, with over 800,000 private domain members and a 60% repurchase rate among members, which is 25 percentage points higher than non-members [6][12]. Digital Store Operations - The implementation of an "Intelligent Operating System" across all stores has improved order efficiency by 40%, reduced average customer wait times from 15 minutes to 8 minutes, and increased delivery punctuality to 98% [8][10]. Supply Chain Digitalization - The company has built a "Supply Chain Digital Platform" that synchronizes data across tea gardens, warehouses, and stores, achieving a 99% accuracy rate in deliveries and 100% compliance with raw material freshness standards [12][13]. Overall Performance - In the first half of 2025, San Si Ya's average operational efficiency across nationwide stores improved by 32%, and the average profitability cycle for franchisees was reduced to 4.5 months, significantly shorter than the industry average of 6.8 months [13].