Core Insights - The "My Little Pony Star Wish Party" pop-up event, in collaboration with Hasbro, aims to stimulate consumer enthusiasm during the Golden Week holiday by launching over 100 new merchandise items, particularly focusing on plush products to attract the young consumer market [1][8] Product Highlights - The plush series is a key highlight of the event, featuring three main product lines: "Fly With Me," which conveys freedom and vitality; the "Magical Garden" series that combines vibrant colors with soft materials; and the original Pony series that evokes nostalgia among fans [2][8] - A new plush series, "My Little Pony Girls," makes its debut in China, showcasing meticulous craftsmanship and practical sizes for everyday use, enhancing the concept of "autumn plush companionship" [2][3] Consumer Engagement - The event includes interactive activities such as collecting stamps of My Little Pony characters and themed photo spots, attracting families and young couples to participate in a "treasure hunt" experience [6][8] - Special limited-edition gift boxes, including a My Little Pony-themed stamp box in collaboration with Shanghai Post and Halloween-themed trading cards, cater to collectors and enhance the event's appeal [3][6] Market Trends - The adult toy market is experiencing growth, with plush products gaining popularity due to their collectible and emotional value, particularly among younger consumers seeking "emotional value" [6][8] - The event reflects a broader trend in the IP derivative product industry, shifting from functional products to emotional consumption, thereby extending niche market consumption to a wider audience [8]