Core Viewpoint - The article discusses the entrepreneurial journey of Bao Chunjian, who founded Xiaoe Tong, a leading private domain operation solution provider, and its upcoming IPO on the Hong Kong Stock Exchange, highlighting both the company's growth and the challenges it faces. Group 1: Company Overview - Xiaoe Tong submitted its prospectus to the Hong Kong Stock Exchange in August 2025, aiming to become the "first stock in private domain operations" [1] - The company has evolved from a struggling startup to a capital darling, attracting investments from major players like Tencent and Hillhouse Capital [1][7] - As of June 30, 2025, Xiaoe Tong had over 39,180 clients, including 1,838 key clients, and its revenue for 2024 was projected to exceed 5 billion RMB [7][12] Group 2: Financial Performance - Xiaoe Tong's revenue has shown consistent growth, with figures of 2.99 billion RMB in 2022, 4.15 billion RMB in 2023, and 5.21 billion RMB in 2024 [13] - The company reported a net loss of 582.4 million RMB in the first half of 2025, but its adjusted net profit turned positive in 2024 [14] - The gross profit margin has improved from 54.3% in 2022 to 75.5% in the first half of 2025 [15] Group 3: Market Position - Xiaoe Tong holds a 10% market share in the interactive private domain operation solution market, leading the sector [18][19] - The market for interactive private domain operation solutions is expected to grow from 19 billion RMB in 2019 to 52 billion RMB in 2024, with a compound annual growth rate of 22.8% [17] - The company faces increasing competition and must leverage its IPO to strengthen its core competitiveness [19] Group 4: Regulatory Challenges - Xiaoe Tong has faced scrutiny due to merchant violations on its platform, necessitating enhanced compliance measures [20][21] - The company has implemented a mechanism to combat illegal stock recommendations and has taken steps to improve its content review processes [26][29] - As of September 2024, Xiaoe Tong received 77 complaints, primarily related to refund issues and false advertising [28] Group 5: Future Outlook - The private domain operation market is projected to grow significantly, with potential market size increasing from 147.5 billion RMB in 2024 to 181.3 billion RMB by 2029 [30] - Xiaoe Tong must balance business growth with compliance management to seize market opportunities and build investor trust [31]

Core Viewpoint - Xiaoe Inc. (小鹅通) is positioned as the leading provider of interactive private domain operation solutions in China, with a focus on product-driven SaaS solutions that empower businesses to build and operate decentralized e-commerce infrastructures [1][2]. Group 1: Company Overview - Xiaoe Inc. submitted its prospectus to the Hong Kong Stock Exchange on August 22, 2025, aiming for a main board listing, with CICC as the sole sponsor [1]. - Founded in 2015, Xiaoe Inc. specializes in private domain operations, offering a cloud-based one-stop solution that integrates e-commerce, digital marketing, and CRM into a unified system [1][2]. Group 2: Financial Performance - The total transaction value facilitated by Xiaoe Inc.'s solutions from 2022 to 2024, and the first half of this year, was 10.118 billion, 15.232 billion, 20.974 billion, and 10.441 billion respectively [1]. - Revenue for Xiaoe Inc. from 2022 to 2024 was 299 million, 415 million, and 521 million, with a compound annual growth rate of 32.0%. In the first half of this year, revenue increased by 26.4% to 306 million compared to the same period in 2024 [3]. - The gross profit margins for Xiaoe Inc. from 2022 to 2024 were 54.3%, 72.3%, 74.8%, and 75.5% [3]. Group 3: Customer Metrics - As of June 30, 2025, Xiaoe Inc. had 1,838 key customers, with average revenue per key customer increasing from 77,700 in 2022 to 128,200 in the first half of this year [2]. - The revenue contribution from key customers increased from 7.1% in 2022 to 38.1% in the first half of this year [2]. Group 4: Investment and Valuation - Xiaoe Inc. achieved profitability in 2024, with an adjusted net profit of 66 million and an adjusted net profit margin of 12.7%. In the first half of this year, adjusted net profit rose by 78.7% to 59 million, with a margin of 19.3% [3]. - The company has received investments from notable institutions including Tencent, which holds 16.82% of shares, making it the largest external investor [4][5].