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「佛门CEO」释永信被查,方丈的商业版图究竟有多大?
36氪· 2025-07-28 12:56
Core Viewpoint - The article discusses the investigation of Shi Yongxin, the abbot of Shaolin Temple, for alleged criminal activities, including misappropriation of funds and inappropriate relationships, raising questions about the commercialization of the temple and its impact on its spiritual integrity [3][8][24]. Group 1: Background and Development of Shaolin Temple - Shi Yongxin has been the abbot for 26 years, transforming Shaolin Temple from a dilapidated site into a commercial empire spanning culture, tourism, and food industries [8][24]. - The temple's commercialization began with the recognition and protection of its cultural value, leading to the establishment of the Henan Shaolin Intangible Asset Management Company in 2008 [16][24]. - The temple's tourism revenue was significant, with 2010 figures showing it accounted for one-third of Dengfeng's fiscal income, and in 2019, visitor numbers peaked at 4.2 million, generating over 1.2 billion yuan in total revenue [18][24]. Group 2: Commercialization Strategies - Shi Yongxin's approach to commercialization included legal actions to protect the Shaolin brand, establishing the first Buddhist enterprise in China, and embracing digitalization early on [12][16]. - The temple has diversified its revenue streams through various means, including e-commerce, cultural performances, and the development of health products, with sales of Shaolin medicinal products exceeding 80 million yuan in 2019 [20][21]. - The temple's brand has expanded into various sectors, with over 706 registered trademarks covering food, beverages, and cultural products by 2022 [22]. Group 3: Controversies and Challenges - The increasing commercialization has led to public scrutiny regarding the temple's spiritual integrity, with rising ticket prices and significant investments in commercial real estate raising concerns about its original purpose [24][28]. - Allegations against Shi Yongxin, including complex relationships and asset misappropriation, have sparked debates about the accountability and governance of religious institutions [26][28]. - The temple's ventures into real estate and high-profile projects, such as plans for hotels and golf courses, have further fueled criticism regarding the alignment of its commercial activities with Buddhist principles [28].