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亚琪集团斥资8000万元战略升级!重庆三大家居卖场重塑高端消费新地标
Sou Hu Cai Jing· 2025-07-09 05:11
Core Viewpoint - Aqi Group announced an 80 million yuan renovation plan for its subsidiaries, aiming to reshape the high-end home furnishing market in Chongqing through enhanced shopping experiences and strategic collaborations [1][3][5]. Group 1: Investment and Strategic Focus - Aqi Group will focus on optimizing the shopping experience and strengthening management teams at its two major locations: Liangjiang International MALL and other stores [3]. - The company plans to deepen strategic collaboration with Juran Smart Home to drive the transformation of the Chongqing home furnishing market [5]. Group 2: Challenges and Solutions - Aqi Group's general manager identified four major pain points in the home furnishing industry: brand loss, unclear positioning, lack of innovation, and data wastage [7]. - The company proposed three transformative strategies: leveraging the 5.2 trillion yuan renovation market in Chongqing, targeting high-end customer groups in Liangjiang New Area, and committing to sustainable changes [7]. Group 3: Implementation and Future Vision - Liangjiang International MALL's general manager outlined a plan to replace traditional methods with a system focused on effective traffic and value creation, supported by an 80 million yuan investment [9]. - The renovation marks a significant milestone for Aqi Group, which has been deeply involved in the Chongqing home furnishing industry for 30 years, aiming to transition from traditional retail to a "lifestyle aesthetic service ecosystem" [15].