山东煎饼果子

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拼好饭带来的巨大单量,为千万小店“拼”出希望
Sou Hu Cai Jing· 2025-08-19 12:18
Core Insights - The article highlights how Meituan's "Pin Hao Fan" platform is effectively helping small restaurants increase their order volumes and optimize their operations, leading to enhanced profitability and stability in a competitive market [2][3][4][5] Group 1: Impact on Small Restaurants - Small restaurants are facing challenges with low foot traffic and online orders, but joining "Pin Hao Fan" has provided a significant boost in order volume, allowing them to establish a foothold in the market [3] - For instance, a restaurant in Dongguan saw its monthly orders rise from 2,000 to over 800 daily after adjusting its pricing strategy to align with consumer preferences, resulting in a 57% increase in order volume for similar businesses in Guangdong by 2025 [3][4] - Another restaurant in Putian experienced a monthly sales volume of around 5,000 orders after joining the platform, with takeaway sales accounting for two-thirds of its total revenue [4] Group 2: Operational Efficiency and Cost Reduction - The integration of "Pin Hao Fan" has not only increased order volumes but also optimized operational efficiency and reduced costs for small restaurants [5] - Restaurant owners have reported that stable and high order volumes allow them to streamline their preparation processes, significantly improving service speed and reducing operational costs [5] - A restaurant owner in Qingdao, initially skeptical about the platform's pricing strategy, found that the fixed pricing model allowed for consistent quality without compromising on ingredient quality, leading to a substantial increase in daily orders from 60 to around 200 [5][7] Group 3: Future Aspirations and Growth - The success experienced by these small restaurants has instilled confidence in their owners to set long-term goals, such as achieving significant annual revenue milestones [5][7] - The owner of a Qingdao restaurant aims to reach an annual income of one million within three years, reflecting the positive outlook fostered by the platform's support [7]