▲拼好饭商家可自定义订单备注功能，可自主限制恶意用户下单。(图片来源：受访商家供图) "点了一份黄焖鸡，备注'加三倍肉'，商家没做到就要给差评，要求不太合理！"有商户反映，一些消费 者点外卖时通过夸张备注，如要求双倍分量、免费加料等不合理诉求，未获满足便恶意差评，给不少中 小餐饮店主增添了困扰。 今年上半年，美团拼好饭针对"不合理差评、恶意差评"进行专项治理，通过对恶意用户差评屏蔽、骗赔 骗保差评屏蔽、剔除配送差评对评分影响、不支持不合理备注、限制恶意用户下单等方式，保障商户正 当权益。相比年初，拼好饭商家"不合理差评、恶意差评"数量下降30%，商家对恶意评价用户投诉数量 下降55.7%。 "有些顾客会提额外不合理的要求，不满足就会给差评""给了那么大一碗，备注要加面、送米饭，能吃 完还好，吃不完不都浪费了""两个人点一份，要两人的分量"……在一线走访中，不少商家反馈拼好饭 订单不应支持备注。 为此，今年上半年，拼好饭对订单备注功能不断优化，商家可自主选择备注功能是否开通、可自主设置 备注标签，拼好饭充分尊重商家的自主选择权，从而降低不合理备注带来的差评。"现在遇到'要十双筷 子'的备注，平台会主动帮我们过滤 ...

Core Insights - Meituan's "Pinduoduo" has upgraded its merchant scoring system from "store score" to "product score," incorporating both subjective user reviews and objective metrics like purchase and repurchase rates [1][2] - The new scoring system allows consumers to make more informed purchasing decisions based on individual product ratings, which directly influences their buying behavior [1] - The upgrade aims to help merchants focus on their best-selling products, enhancing efficiency and reducing costs through economies of scale [1] Summary by Sections - **Scoring System Upgrade** - The upgrade from "store score" to "product score" provides a more accurate measure of product quality from the consumer's perspective [1] - The new system includes user evaluations and metrics such as purchase frequency, allowing for a comprehensive assessment of product performance [1] - **Consumer Impact** - The "product score" serves as a crucial decision-making tool for consumers, influencing their choice to purchase [2] - Consumers are increasingly prioritizing product ratings, which are seen as a reflection of the quality and service provided by restaurants [2] - **Merchant Strategy** - The new scoring system encourages merchants to focus on quality and service rather than solely competing on price [2] - By directing more traffic to high-quality products, the platform aims to foster a competitive environment that emphasizes product excellence [2]

Core Viewpoint - The intense competition in the food delivery market, driven by significant subsidies from Meituan, JD, and Taobao, has led to a price war that is reshaping consumer behavior and impacting platforms like Meituan's "Pin Hao Fan" [1][10][11] Group 1: Market Dynamics - The price war has resulted in lower delivery prices, attracting consumers who previously did not use delivery services, leading to a shift in purchasing habits among users [1][2] - Consumers are increasingly comparing prices across multiple platforms, with some finding that "Pin Hao Fan" offers higher prices for certain items compared to competitors [2][4] - The competition has affected "Pin Hao Fan" by drawing away some of its customer base, particularly in first and second-tier cities, although the impact is less pronounced in lower-tier cities [4][6][9] Group 2: Consumer Behavior - Different consumer segments exhibit varied responses to the price war, with some continuing to prefer "Pin Hao Fan" for its simplicity and low prices, while others are swayed by the competitive offers from other platforms [5][6] - The convenience of using "Pin Hao Fan" remains appealing to certain consumers, despite the ongoing price competition [5][10] Group 3: Business Impact - Merchants in second-tier cities report a slight decrease in "Pin Hao Fan" orders, but overall, the impact is not severe, indicating that the platform still retains a significant customer base [5][6][11] - The ongoing price competition is reshaping the pricing structure of the food delivery industry, with "Pin Hao Fan" potentially leading to a long-term reduction in average delivery prices [10][11] Group 4: Future Outlook - The growth of "Pin Hao Fan" and its increasing variety of offerings suggest that it may continue to attract more consumers, potentially reshaping the competitive landscape of food delivery [10][11] - The long-term implications of the price war may lead to reduced profitability for all players involved, with consumers benefiting in the short term from lower prices [11][12]