位居排行榜前十的分别是泰山风景区、崂山风景区、天下第一泉风景区、济宁梁山旅游风景区、台儿庄古城景 区、烟台养马岛旅游度假区、青岛海滨风景区、青岛金沙滩景区、威海刘公岛景区、烟台蓬莱阁旅游区（三仙山· 八仙过海）,其中排名上涨最多的是烟台蓬莱阁旅游区（三仙山·八仙过海），提升2名。上个月排名前十的品牌本 月下降最多的是沂蒙山旅游区，下降2名。 INC指数全称是"网络传播影响力指数"，是数字化时代品牌传播效果量化评价体系。山东4A5A景区的INC指数评 价维度包括传播广度、传播热度、网络关注度、官网呈现度。INC指数的理论极限值为1000，各维度指标根据分 值大小，由低到高分为5级。 行业整体水平分析 本月山东4A5A景区全部品牌的INC指数均值为616.35，说明该行业领域大多数品牌的品牌建设比较成熟，品牌声 量较高，社会关注度较高，行业整体的网络传播影响力表现较为强大。本月全部品牌的INC指数的偏态系数为 0.391，数据基本呈现正态分布特征，大部分品牌的INC指数分值集中在482.54和750.16之间；数据相对集中，表现 为峰度系数高，为0.793。 传播广度分析 传播广度是品牌声量大小的等级化体现，以5 ...

Core Insights - The INC Index, which stands for "Internet Communication Influence Index," serves as a quantitative evaluation system for brand communication effectiveness in the digital age [1] - The average INC Index for all 4A5A scenic spots in Shandong in May was 612.48, indicating a mature brand construction and high social attention within the industry [2][5] Industry Overall Level Analysis - The overall INC Index for Shandong's 4A5A scenic spots shows a skewness coefficient of 0.469, indicating a near-normal distribution of data, with most brands scoring between 489.93 and 735.03 [2] - The industry demonstrates strong online communication influence, with a peakness coefficient of 1.201, suggesting a concentration of scores around the mean [2] Communication Breadth Analysis - The average communication breadth score for May was 2.97, categorized as "standard level," indicating effective information dissemination by most scenic spots [4] - A total of 18 scenic spots achieved the highest level (5), including famous locations like Mount Tai and Laoshan [4][6] Communication Heat Analysis - The average communication heat score was 2.64, also at the "standard level," reflecting a moderate level of engagement on social media platforms [7] - 14 scenic spots reached the highest level (5) in communication heat, indicating strong audience interaction [8] Online Attention Analysis - The average online attention score was 0.8, categorized as "minimal attention," suggesting many scenic spots lack sufficient public interest [9] - 36 scenic spots achieved a "national attention" level (3 or above), while 176 scenic spots remained at the lowest level of attention [10] Official Website Presentation Analysis - The average score for official website presentation was 0.25, below the "standard level," indicating underutilization of websites for brand communication [11] - Only one scenic spot reached a "national attention" level in website presentation, while 220 scenic spots were at the lowest level [12]