Core Insights - The INC Index, which stands for "Internet Communication Influence Index," serves as a quantitative evaluation system for brand communication effectiveness in the digital age [1] - The average INC Index for all 4A5A scenic spots in Shandong in May was 612.48, indicating a mature brand construction and high social attention within the industry [2][5] Industry Overall Level Analysis - The overall INC Index for Shandong's 4A5A scenic spots shows a skewness coefficient of 0.469, indicating a near-normal distribution of data, with most brands scoring between 489.93 and 735.03 [2] - The industry demonstrates strong online communication influence, with a peakness coefficient of 1.201, suggesting a concentration of scores around the mean [2] Communication Breadth Analysis - The average communication breadth score for May was 2.97, categorized as "standard level," indicating effective information dissemination by most scenic spots [4] - A total of 18 scenic spots achieved the highest level (5), including famous locations like Mount Tai and Laoshan [4][6] Communication Heat Analysis - The average communication heat score was 2.64, also at the "standard level," reflecting a moderate level of engagement on social media platforms [7] - 14 scenic spots reached the highest level (5) in communication heat, indicating strong audience interaction [8] Online Attention Analysis - The average online attention score was 0.8, categorized as "minimal attention," suggesting many scenic spots lack sufficient public interest [9] - 36 scenic spots achieved a "national attention" level (3 or above), while 176 scenic spots remained at the lowest level of attention [10] Official Website Presentation Analysis - The average score for official website presentation was 0.25, below the "standard level," indicating underutilization of websites for brand communication [11] - Only one scenic spot reached a "national attention" level in website presentation, while 220 scenic spots were at the lowest level [12]

Core Insights - The INC Index, which stands for "Internet Communication Influence Index," serves as a quantitative evaluation system for brand communication effectiveness in the digital age [1] - The average INC Index for all listed companies in Shandong in May 2025 is 571.0, indicating a mature state of brand building within the industry, although it has decreased by 3.06% compared to April [5] Industry Overall Level Analysis - The average INC Index of 571.0 suggests that most brands are increasingly recognized and that brand voice and social attention are on the rise [2] - The skewness coefficient of the INC Index is 0.947, indicating a moderate "right-skewed" distribution, where a few units exhibit outstanding communication influence, enhancing the overall INC level [2] Communication Breadth Analysis - The average communication breadth score for Shandong listed companies is 2.6, categorized as "standard level" [4] - To further enhance communication breadth, companies are encouraged to increase information volume and engage users more actively [4] - Nine companies achieved the highest level (5) in communication breadth, while 38 companies remain at a lower level (2) [6] Communication Heat Analysis - The average communication heat score is 2.24, also categorized as "standard level" [7] - Most companies have a certain level of attractiveness on major social media platforms, with some users actively participating in information sharing [7] - Eight companies reached the highest level (5) in communication heat, while 118 companies are at the lowest level (1) [8] Network Attention Analysis - The average network attention score is 1.55, indicating "regional attention" [9] - This suggests that Shandong companies have a relatively active information dissemination, with many attracting regional users to search for their information [9] - 95 companies achieved a score of 3 or higher, indicating "national attention" [10] Official Website Presentation Analysis - The average score for official website presentation is 1.08, below the "standard level" [11] - This indicates that many companies have low information release frequency and content richness on their official websites [11] - Two companies achieved the highest level (5) in official website presentation, while 175 companies are at the lowest level (1) [12]