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山姆东丽店启动建设 一场品质消费与城市商业的双向奔赴
Sou Hu Cai Jing· 2025-05-21 11:33
Core Viewpoint - The construction of the Sam's Club Dongli store in Tianjin has officially begun, with plans for trial operations within the year, highlighting the expansion of Sam's Club in the region and its commitment to providing high-quality shopping experiences for local consumers [1][3][8]. Group 1: Project Overview - The Sam's Club Dongli store will cover a total construction area of approximately 25,000 square meters, making it the largest Sam's Club in North China [3]. - The project will include a physical store and 20 online cloud warehouses, utilizing an omnichannel model to enhance consumer convenience [1][3]. - The store is expected to be completed by the end of this year, with overall delivery anticipated for next year [3]. Group 2: Location and Infrastructure - The store is located in the core area of the East Jinmao Smart Science City, which integrates high-end residential and lifestyle amenities, and is well-connected to major transportation routes [3][4]. - The project will provide over 1,000 parking spaces to accommodate future customer needs [3]. - Ongoing infrastructure improvements in the surrounding area, including road construction and public transport enhancements, are being coordinated to support the store's operations [4]. Group 3: Consumer Demand and Market Trends - The establishment of the Dongli store is expected to meet the growing demand for high-quality and diverse consumer options in the eastern Tianjin region [4][8]. - The popularity of Sam's Club among Tianjin residents is attributed to its high-quality products and competitive pricing, which align with local consumer preferences for practicality and value [6][9]. - The shift in consumer behavior towards quality and brand recognition is driving the success of Sam's Club, particularly among the expanding middle and high-income demographics [9]. Group 4: Strategic Implications - The expansion of Sam's Club in Tianjin reflects broader trends in urban consumption upgrades and the increasing presence of foreign retail brands in the Chinese market [8][9]. - The store's omnichannel approach, combining online and offline shopping experiences, is seen as a model for local retail innovation [9]. - The anticipated success of the Dongli store is expected to contribute positively to the local economy and support Tianjin's goal of becoming an international consumption center [8][9].