2025年收官在即，山姆在华门店总数将创纪录地达到63家。 小食代了解到，山姆广州荔湾店将于12月22日正式开业。这是山姆2025年内开出的第10家新店、年内开出的最后1家新店，也是山姆在广州的第3家、全国 第63家门店。 山姆广州荔湾店 就在昨天（16日），山姆上海浦东东店正式开业，成为山姆在全国的第62家门店——在一周内连开两家新店后，山姆今年的门店拓展就"交卷"了，而年内 新增10家门店也意味着其在华开店速度再创新高。 山姆上海浦东东店 本周一，在广州新店开业前夕，小食代提前打卡了这家会员商店2025年的"收官之作"。下面，小食代就带大家一起来关注下。 一周内连开两家 下周一正式开业的山姆广州荔湾店，在选品上融入了本地特色。 据了解，目前，山姆已与包括多家荔湾企业在内的百余家广州优质企业合作，共同为会员打造了近400款高品质商品，涵盖生鲜、零食饮品、母婴、家居 日用等众多品类，助力本地好企业、好商品走进更广阔的消费市场。 凭借丰富的全球采购资源和深厚的本土洞察，这家山姆新店为会员提供了众多颇具吸引力的差异化商品。 例如，小食代在现场留意到，店内陈列有风靡北美的Woodwick壁炉香薰蜡烛、寓意"向阳而生 ...

随着跨年迎新聚会场景增多，一系列涵盖海内外风味的零食与快手菜为节庆增添惊喜。例如新上市的法式风味蓝带红烩牛腩饭、意式经典料理土豆团子以 及英国Real海盐原切薯片、德国Pickup混合口味巧克力夹心饼干、科特迪瓦一级可可制成的Patchi花样缤纷巧克力等，满足多样欢聚需求。 目前，山姆已与包括十余家浦东企业在内的近200家上海优质企业合作，打造了超600款高品质商品，涵盖生鲜、零食酒水、母婴、家居日用等品类，助力 本地好企业、好商品走进更广阔的消费市场。 浦东新区第3家山姆会员商店——上海浦东东店今天正式开业。自2010年至今，山姆已有7家门店落地上海，浦东东店也成为山姆在全国的第62家门店。 浦东东店位于利川路228号，延续了山姆标志性的仓储式购物环境，拥有约9米的层高、超3米宽的主通道，并配备超1000个停车位。开业当日，店内早早 迎来众多热情的消费者。 浦东东店继续带来全球甄选的惊喜商品，营造"寻宝"般的购物体验。日常商品也"惊喜升级"，例如全新上市的Member's Mark开心果马里奥，在源头上精 选进口面粉，粗蛋白含量高达13.9％，并添加新西兰进口黄油与低温烘焙的高品质开心果仁；另一款经典回归的 ...

12月1日，活老鼠出现在山姆原味麻薯包装盒里的消息，在连续五年持有山姆会员卡的北京顾客王盼心 里撕开了一道难以弥合的裂口。 黑猫投诉平台上，针对山姆的投诉量已突破1.3万条，食品安全、虚假宣传等问题高度集中。曾以严苛 选品和稳定品质建立口碑的山姆，为何走到今天？ 降级的选品标准 "我明年不会续卡了。"王盼坦言。她的想法并非个例，今年以来，"山姆不再值得""山姆平替"等讨论在 社交平台持续升温。 12月9日，深圳一名消费者晒出日常订单，其于12月8日晚通过山姆App的"极速达"服务，购买了包括鲜 奶、橙汁及一盒24枚装Member's Mark原味麻薯在内的商品。但当晚送达的银色保温袋中，除冷链商 品，还出现了一只活老鼠。 最近一次处罚来自上海。上海市市场监督管理局网站显示，山姆(上海)超市有限公司因销售不合格FILA 滑板车、兰精天丝儿童三件套，被上海市青浦区市场监督管理局分别罚没0.8万余元、1.1万余元。 更让会员感到难以接受的，是自有品牌Member's Mark(MM)出现"肉眼可见的降级"。7月，有会员发现 MM有机大豆的质量等级从1级降为3级，但价格未变。据九派新闻报道，山姆会员商店官方客服回应确 ...

记者丨刘雪莹 编辑丨曾静娇 图：@新黄河 转社交平台 随后，当事人与在线客服沟通，客服回复"正在核实，请耐心等待"。目前，该消费者已保存包 括视频、照片、购物凭证及带有疑似齿痕的包装在内的全套证据，并着手通过多个渠道维权。 据中新经纬报道，山姆会员商店方面对此回应称，山姆高度重视食品安全与会员体验。收到相 关反馈后，已第一时间联动专业虫害公司开展全链路核查。 山姆方面表示，山姆一直执行严格的虫害消杀制度。经回溯商品制作、包装、仓库上架、拣货 等环节的巡查记录与仓内监控视频， 均未发现虫害痕迹或异常。 经了解，该订单地址的取货 点位于室外。第三方专业虫害技术人员赴取货点现场勘察发现，该地点周边有花木丛，为野生 虫害提供了栖息条件，且现场发现相关活动痕迹。综合商品制作、储运环节的虫害检查结果和 第三方虫害技术人员鉴定结果， 初步判断商品系在取货点放置期间，被周边虫害偶然侵入所 致。 目前，山姆已与消费者及时沟通并妥善解决。 对于此事件给会员带来的困扰与不便，深表歉 意，后续将加强包装管理和配送服务。 出品 | 2 1财经客户端 2 1世纪经济报道 卖手机的江西公司，7折抄底河南酒水连锁龙头 中国最贵耳机要IPO， ...

2025年昌平区成功引进北京首店、旗舰店及创新概念店32家，覆盖餐饮、文娱、体育等多个领域。培育 了包括超极合生汇、乐多港万达广场等在内的4处"夜京城"地标及多个打卡点，打造了"把夏天的夜交给 昌平"等独具特色的夜经济品牌，形成了线上线下（300959）融合互动的消费生态。 景山表示，山姆会员店的入驻，填补了昌平区新零售商业版图，补充了未来科学城东部商业供给，更是 助力昌平区营造国际化的消费环境。作为国际知名品牌，山姆将与其他商业体形成良性互补，构建昌 平"集中式商业"与"社区便民空间"并重的发展格局，打造"国际范"和"烟火气"共融的消费新场景，提供 更丰富、更高品质的消费选择，进一步满足市民的多元化需求。 新京报讯（记者曹晶瑞）昌平山姆会员商店将于11月21日正式迎客。昌平区商务局副局长景山表示，该 店的入驻，将填补昌平区新零售商业版图，补充未来科学城东部商业供给，为周边市民提供更多购物选 择。 昌平山姆会员商店位于未来科学城滨水公园西侧，介于京承高速、立汤路两条交通主干线之间，主要辐 射昌平回天地区、北七家镇、小汤山镇以及顺义部分地区客户群体。记者看到，会员商店采用了二层商 场设计，一层为家居生活用品，二 ...

Core Viewpoint - Sam's Club has faced backlash from its members due to changes in its app interface and product presentation, indicating a potential disconnect between the company and its customer base [1][4][10] Group 1: Customer Feedback - Members criticized the new app design for using overly polished images of products instead of straightforward representations, leading to disappointment when actual products did not match expectations [3][4] - Complaints included difficulties in navigating the app, with members expressing frustration over the increased number of steps required to access product details [3][4] - The backlash suggests that members are deeply invested in the brand, as they are willing to voice their concerns publicly rather than quietly disengaging [4][10] Group 2: Brand Trust and Identity - The introduction of a new executive from Alibaba has raised concerns among members about the potential shift in Sam's Club's identity towards a more e-commerce-driven model, which could undermine the trust that customers have in the brand [4][10][17] - Members value the simplicity and transparency of the shopping experience at Sam's Club, which contrasts with the complex marketing tactics often employed by e-commerce platforms [9][10] - The recent changes are perceived as a betrayal of the trust that members place in the brand, as they fear a move towards a more algorithm-driven shopping experience [10][15] Group 3: Market Position and Growth - Sam's Club has seen significant growth in China, with membership numbers rising to 9 million and store count increasing from 15 to 53 between 2016 and 2024, despite a challenging economic environment [12][17] - The brand's success is attributed to its ability to cater to middle-class consumers seeking quality products without the hassle of complex purchasing decisions [9][12] - The recent backlash highlights a critical moment for Sam's Club, as it must navigate maintaining its unique value proposition while adapting to market pressures [15][18]

Core Viewpoint - The article discusses the recent changes at Sam's Club in China, particularly the appointment of Liu Peng, a former Alibaba executive, as the new president, and the subsequent reactions from loyal members who fear a shift in the brand's identity and values [1][2][4]. Group 1: Member Reactions - Members are expressing concerns over changes in product quality and marketing strategies, indicating a strong loyalty to the current Sam's Club experience [1][2][4]. - The loyalty of members is highlighted as a double-edged sword; while it shows commitment, it also restricts the company's ability to innovate or change its business model without facing backlash [4][5][6]. Group 2: Business Model Comparison - The article contrasts the operational strategies of Sam's Club in the U.S. and China, noting that the U.S. model focuses on suburban expansion and a strong in-store experience, while the Chinese model has adapted to urban environments and e-commerce [11][12][13]. - In the U.S., Sam's Club has a mature network with plans for both new store openings and renovations, while in China, the focus has shifted to online sales, which now account for over 50% of gross merchandise volume (GMV) [11][13]. Group 3: Competitive Landscape - The competitive landscape for Sam's Club in China is evolving, with new rivals emerging from e-commerce giants like Alibaba and Meituan, shifting the focus from traditional competitors like Costco [15][17]. - The article suggests that Sam's Club must adapt to this new competition by incorporating elements of "Alibaba culture," which emphasizes efficiency and aggressive sales strategies [19][20]. Group 4: Strategic Dilemmas - The introduction of "Alibaba flavor" into Sam's Club's operations raises concerns about the potential erosion of the brand's core values and member trust [22][23]. - The article posits that the company is at a crossroads, needing to balance innovation with the preservation of its original identity to maintain member loyalty [23][24].

Core Viewpoint - The recent controversies surrounding Sam's Club, including issues with product images and management changes, highlight a growing disconnect between the company's expansion strategy and the expectations of its middle-class consumer base [8][9][20]. Group 1: Company Strategy - Sam's Club is pursuing an aggressive expansion strategy in China, having increased its store count from 30 to 59 in just five years, indicating a doubling of its presence [12]. - The company aims to penetrate lower-tier cities, aligning with the rise of the middle class in these areas, which is a common trend among other consumer brands like KFC and Starbucks [13][18]. - The shift towards local, mass-market brands is a strategic necessity for Sam's Club to support its expansion, despite potentially alienating its existing customer base [27][28]. Group 2: Consumer Expectations - The middle-class consumers who have supported Sam's Club expect a certain level of exclusivity and high-quality products, which may be compromised by the company's shift towards more mainstream offerings [28][29]. - There is a growing fear among middle-class consumers about maintaining their social status, which makes them particularly sensitive to changes in brands they associate with their identity, such as Sam's Club [23][24]. - The expansion strategy may lead to dissatisfaction among existing members, as the brand's value proposition shifts from high-end, niche products to more common offerings [29][30]. Group 3: Market Dynamics - The competitive landscape in China is intensifying, with various international brands expanding aggressively, leaving Sam's Club with little choice but to adapt its strategy [12][13]. - The company's management is aware of the potential backlash from its core consumer base but must balance this with the need to satisfy shareholders and improve financial performance [26][32]. - The tension between maintaining brand integrity and pursuing growth reflects broader challenges faced by multinational corporations operating in rapidly evolving markets like China [31][32].

Core Insights - Walmart China has appointed Liu Peng as the new president of Sam's Club, effective immediately, as part of its strategy to enhance investment and business upgrades in China [2][3] - Liu Peng brings extensive experience from Alibaba, where he held several senior positions, and is expected to leverage his understanding of global brand localization and consumer insights to improve Sam's Club offerings [2][3] - Walmart China's second-quarter net sales reached $5.8 billion, reflecting a 30.1% year-over-year growth, significantly outpacing the industry average [3][4] Company Developments - Sam's Club has opened nearly 60 stores across more than 30 cities in China and plans to launch approximately five new stores by the end of the year [2][4] - Membership numbers for Sam's Club are on the rise, with increasing renewal rates and active engagement, while e-commerce now accounts for over 50% of its business [4] Financial Performance - For the fiscal year ending July 31, 2026, Walmart reported total revenue of $177.4 billion, a 4.8% increase year-over-year, with a 5.6% growth when excluding currency fluctuations [3] - The performance of Sam's Club is highlighted by the projection that eight stores will exceed annual sales of $500 million (approximately 3.67 billion RMB) by the end of the year, up from two stores two years ago [3]

Core Insights - The Beijing Daily Client has released the influence ranking of content creators and units for the third quarter of 2025, highlighting outstanding performances in the Beijing platform [4][6][10] Group 1: Urban Development and Cultural Initiatives - The city is planning to enhance its night scenery with the "Night Beijing" project, which includes fourteen scenic views that will showcase the city's landscape from various perspectives [16][18] - The construction of a Sam's Club in Tongzhou District has officially begun, aiming to fill the gap in the high-end retail market and improve local service quality [20] - Three projects in Dongcheng District have been selected as city-level information consumption experience centers, focusing on integrating technology with traditional culture to enhance consumer experiences [22] Group 2: Community Engagement and Events - A themed event for the elderly, "Silver Age Splendor," attracted over 2,400 participants, combining traditional culture, technology, and artistic experiences for lifelong learning [26] - The Beijing University of Science and Technology has initiated recruitment for 110 non-teaching positions, indicating ongoing growth and development in educational institutions [28]