Core Viewpoint - The competition in the domestic food delivery market is showing signs of cooling, with a focus on broader instant retail rather than just food delivery, driven by major players like Meituan, Taobao Shanguo, and JD [6][7]. Group 1: Market Dynamics - The State Administration for Market Regulation is investigating the competitive landscape of food delivery platforms, indicating a regulatory focus on the sector [6]. - Instant retail, which encompasses a larger market than traditional food delivery, is becoming a battleground for major players, including Walmart's Sam's Club [6][7]. Group 2: Sam's Club Performance - Sam's Club in China has shown strong growth, with double-digit increases in transaction volume in Q2 and Q3 of 2025, and the total number of stores reaching 63 after opening 10 new locations [7]. - Despite facing negative publicity, such as product quality issues and management changes, Sam's Club continues to see rising sales and membership renewal rates, indicating strong brand loyalty among consumers [10][20]. Group 3: Consumer Trust and Brand Positioning - The brand's ability to maintain consumer trust is crucial, as evidenced by the willingness of consumers to pay membership fees for perceived quality and value [12][14]. - Sam's Club's pricing strategy, such as offering a down-market down jacket at a competitive price, has resonated with middle-class consumers, reinforcing its position as a preferred shopping destination [12][20]. Group 4: Competitive Landscape - Current competitors in the retail space, such as Dingdong Maicai and Hema, focus on different consumer segments and do not effectively meet the needs of Sam's Club's core demographic [22][29]. - Other international brands like Costco and Aldi have not been able to replicate Sam's Club's scale and market penetration in China, further solidifying Sam's Club's unique position [26][29]. Group 5: Expansion Strategy and Challenges - Sam's Club has accelerated its expansion since 2016, with a significant increase in new store openings, but this rapid growth has led to quality control issues [30][34]. - The company is navigating the challenges of maintaining product quality while expanding its footprint, particularly as it seeks to enter lower-tier cities with high-income consumers [37].