Core Points - The 2025 China Intangible Cultural Heritage (ICH) Noodle Conference and Shanxi ICH Consumption Season (Summer) will kick off on July 30 in Datong, aiming to promote ICH skills and stimulate the cultural tourism market [1][3]. Group 1: Event Overview - The event is themed "Enjoy ICH, Beautiful Life" and will last for one month, co-hosted by the China Culinary Association, Shanxi Provincial Department of Culture and Tourism, and Shanxi Provincial Department of Commerce, with support from the Datong Municipal Government [3]. - Activities include the opening ceremony, modern life integration discussions, themed markets, ICH noodle experience week, performances, competitions, exhibitions, and educational programs [3][4]. Group 2: Key Activities - The opening ceremony will take place at the Datong Northern Wei Cultural Park, featuring the release of "Provincial ICH Goodies," "Provincial ICH Culinary Routes," and "Datong Landmark ICH Cuisine" [3]. - A showcase of "Top Ten ICH Noodle Skills" will highlight the unique characteristics of Shanxi noodles, emphasizing their historical and innovative aspects [3]. - The "Splendid Costumes—Shanxi ICH Fashion Show" will debut restored costumes from the Northern Wei and Liao dynasties, integrating traditional crafts with modern fashion [3]. Group 3: Market and Engagement - The ICH integration into modern life forum will invite ICH inheritors and industry leaders to discuss the industrialization of ICH noodles and cross-industry collaborations [4]. - A month-long themed market will be held in Datong, featuring various ICH projects from 11 cities, with weekly themes and interactive experiences for visitors [4]. - A "Hello, ICH" stamp passport will encourage public participation in a consumption-reward exchange program, culminating in the release of a "Shanxi ICH New Goodies List" [4]. Group 4: Noodle Conference Details - The 2025 China ICH Noodle Conference will last for one week, offering over 100 types of ICH noodles and snacks for tasting [5]. - Daily events will include ICH noodle performances and a noodle competition, where professional chefs will compete in making various noodle dishes, judged by public votes and sales performance [5].